Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve live broadcasts for fans in over 185 countries across the world through rich tracking data insights and data-driven augmentations.
PLP creates and distributes all of the Premier League’s overseas content, including the telecast of all 380 league matches each season. PLP broadcasts now include a live ‘Premier League Data Zone’ viewing option, bringing fans closer to the action with rich data and tracking metrics in a highlighted match every match round as part of a cooperation between PLP, the Premier League, Football DataCo, and Genius Sports.
Everything from player names to passing accuracy, shooting velocity, sprints, total distance travelled, touches in the final third, and field maps is integrated into live broadcasts via a distinctive L-bar, answering the ever-increasing demand for data-driven insights among Premier League fans worldwide.
To enhance the fan entertainment experience, Data Zone will also include official Fantasy Premier League updates and standings.
Genius Sports CEO Mark Locke spoke on the deal and what it meant for both parties.
“Through Premier League Productions and their international broadcast partners, Genius Sports is revolutionising the viewing experience for millions of Premier League fans around the world,” he stated via press release.
“Powered by our Second Spectrum AI technology, we deliver an enriched visual experience with advanced analytics and key performance metrics in the live broadcast.”
Genius Sports is also FDC’s authorised supplier of official live data to the worldwide sports betting business, offering the most up-to-date and accurate feed on all Premier League, English Football League, and Scottish Professional Football League games.
Genius Sports’ Second Spectrum technology provides enhanced, data-driven Premier League, NFL, and NBA broadcasts on CBS, ESPN, NBA League Pass, and TSN.