Myocene: The latest way to track muscle fatigue and improve recovery

Strength and conditioning coaches have an important role in the footballing world; whether sorting out recovery sessions for players after games or managing muscle fatigue throughout a busy season. Certain aspects of the game have started to evolve with the introduction of new technology and AI through Myocene.

Myocene is a Liège-based life science company who are active in both the sports and medicine industry. They specialise in creating unique and innovative devices for measuring muscle fatigue and performance. 

Muscular fatigue results from a reduction in the strength and speed of muscle contractions, leading to a player becoming less efficient on the pitch and can last for several days. 

The Myocene device is built around three pillars to measure muscle fatigue:

  • Myo-sensor: An Ultra-high sensitivity sensor, registered design
  • Myo contractor: Provides patented high-precision control of muscle contraction
  • Myo-AI: Displays accurate measurements established by a proprietary algorithm and AI

After using the Myocene technology before and after a training session or a game, data will be shown on a team’s tablet or computer. With the accumulated data, it will show the quad measurements from a post-training or game condition to a rest condition.

These measurements can give strength and conditioning coaches an indication of how long an athlete should take to recover from muscle fatigue until they are fully recovered or ready to train at a certain standard. The technology also helps reduce the risk of overtraining syndrome and injury.

Myocene Sports Technology has been used by many clubs across Europe such as French sides RC Strasbourg, AS Saint Etienne and OGC Nice, as well as in Portugal with SC Braga.

Head of Performance of OGC Nice, Laurent Bessiere, discusses post-match recovery while using the technology from Myocene:

“It is the only tool which allows us to assess in the most reliable way the player’s level of fitness and recovery,” he said in a video on Myocene’s website.

“Myocene gives us a marker or an additional index for making the right decision on the player’s fitness management. It takes a couple of minutes per player, and very quickly you can measure the entire team.”

Christopher Juras, OGC Nice’s strength and conditioning coach, mentions not only how Myocene’s technology can aid in planning out training sessions, but also how accessible it can be:

“It allows us to map the player to make decisions about training and games and [helps us] adapt training loads throughout the week,” he said in a video on Myocene’s website.

“It’s a very easy-to-use tool, it takes up little space and if the team travels over several days it can even be carried on.”

With technology seeming to be the solution to improve the game as a whole, Myocene has proven it can help improve the landscape of injury prevention and recovery for both football clubs and organisations.

Strength and conditioning coaches have had to plan training and recovery sessions based on subjective perception by surveying a player’s commitment and voluntary movements.

With the use of Myocene, clubs can gain a better perspective on a player’s fitness to prepare them properly in the lead-up to a game and their recovery after. This could also potentially see a decrease in the number of injuries we see in a jam-packed season filled with games across multiple competitions.

For more information about Myocene, visit their website.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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