Myocene: The latest way to track muscle fatigue and improve recovery

Strength and conditioning coaches have an important role in the footballing world; whether sorting out recovery sessions for players after games or managing muscle fatigue throughout a busy season. Certain aspects of the game have started to evolve with the introduction of new technology and AI through Myocene.

Myocene is a Liège-based life science company who are active in both the sports and medicine industry. They specialise in creating unique and innovative devices for measuring muscle fatigue and performance. 

Muscular fatigue results from a reduction in the strength and speed of muscle contractions, leading to a player becoming less efficient on the pitch and can last for several days. 

The Myocene device is built around three pillars to measure muscle fatigue:

  • Myo-sensor: An Ultra-high sensitivity sensor, registered design
  • Myo contractor: Provides patented high-precision control of muscle contraction
  • Myo-AI: Displays accurate measurements established by a proprietary algorithm and AI

After using the Myocene technology before and after a training session or a game, data will be shown on a team’s tablet or computer. With the accumulated data, it will show the quad measurements from a post-training or game condition to a rest condition.

These measurements can give strength and conditioning coaches an indication of how long an athlete should take to recover from muscle fatigue until they are fully recovered or ready to train at a certain standard. The technology also helps reduce the risk of overtraining syndrome and injury.

Myocene Sports Technology has been used by many clubs across Europe such as French sides RC Strasbourg, AS Saint Etienne and OGC Nice, as well as in Portugal with SC Braga.

Head of Performance of OGC Nice, Laurent Bessiere, discusses post-match recovery while using the technology from Myocene:

“It is the only tool which allows us to assess in the most reliable way the player’s level of fitness and recovery,” he said in a video on Myocene’s website.

“Myocene gives us a marker or an additional index for making the right decision on the player’s fitness management. It takes a couple of minutes per player, and very quickly you can measure the entire team.”

Christopher Juras, OGC Nice’s strength and conditioning coach, mentions not only how Myocene’s technology can aid in planning out training sessions, but also how accessible it can be:

“It allows us to map the player to make decisions about training and games and [helps us] adapt training loads throughout the week,” he said in a video on Myocene’s website.

“It’s a very easy-to-use tool, it takes up little space and if the team travels over several days it can even be carried on.”

With technology seeming to be the solution to improve the game as a whole, Myocene has proven it can help improve the landscape of injury prevention and recovery for both football clubs and organisations.

Strength and conditioning coaches have had to plan training and recovery sessions based on subjective perception by surveying a player’s commitment and voluntary movements.

With the use of Myocene, clubs can gain a better perspective on a player’s fitness to prepare them properly in the lead-up to a game and their recovery after. This could also potentially see a decrease in the number of injuries we see in a jam-packed season filled with games across multiple competitions.

For more information about Myocene, visit their website.

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Immersiv.io: Redefining Live Sports Viewing with AR

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

Sevilla FC is the first sports club in the AI Alliance

Sevilla FC has made history as the first sports club invited to join the AI Alliance, a global community dedicated to the responsible and ethical advancement of artificial intelligence. Among over 150 member organisations, Sevilla FC stands out as the only sports club, highlighting its commitment to technological innovation in sports.

Co-founded by IBM and Meta, the AI Alliance brings together leading technology companies like Intel, AMD, Oracle, Red Hat, and Sony. It also includes renowned academic institutions such as CERN, EPFL, ETH Zurich, Yale, Cornell, the University of Tokyo, Imperial College London, and the Indian Institute of Technology Bombay.

Nationally, Sevilla FC is the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, representing a significant milestone for sports and technology in Spain.

Sevilla FC has long been a leader in adopting cutting-edge technologies across both sports and business operations. The club has utilised AI to develop advanced solutions in various areas, including player identification and profiling based on scout evaluations in natural language. On the commercial side, AI has been integrated into ticketing, sponsorship, and Fan 360 tools, with a strong focus on attendance prediction, greatly enhancing the management of the secondary ticket market.

Club president, José María del Nido Carrasco, expressed great enthusiasm about the club joining this organisation.

“For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field,” he said via Sevilla FC statement.

Through its membership in the AI Alliance, the club adopts and aligns with the core principles of this community, including:

  • Global collaboration to advance AI development.
  • The definition and development of AI use cases in the sports industry.
  • The promotion of open source technology that encourages equitable access to AI.
  • The development of and adherence to standards that ensure trust and security in AI applications.

This achievement not only reinforces the club’s dedication to digital transformation but also establishes it as a leader in creating a more innovative, ethical, and sustainable sports ecosystem, setting a precedent for other sports clubs to follow.

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