Digi the main sponsor of Cadiz CF until the end of the season

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Cadiz CF
Image credit: Cadiz CF

The telecommunications operator of Digi Communications, in short Digi, has signed with Spanish football club Cadiz CF, where the multinational company becomes the club’s main sponsor until the conclusion of the season.

The organisation carries out the change clause during the halfway point of the competition, with Khalifa Capital being on the sleeve of the first kit.

Since 1985, Digi International Inc. has spearheaded the wireless communications industry, shaping the future landscape for devices to connect easily and responding to the needs of clients as well as the enterprises that use them.

Prior to the Internet of Things, Digi built M2M and IoT devices, modifying to enhance the networking standards and the optimised data communications on every side of the most advanced protocols and emerging technologies.

Some of the solutions that have been a breath of fresh air across the loT landscape include but are not limited to radio frequency modems to gateways, cellular routers, networking devices, and single-board computers (SBCs).

Nowadays, the IoT offering includes sensor-based solutions, an enlightened platform for remote monitoring device deployments of any size that can be used anywhere, anytime.

With this contract, Digi wants to back both the club and its ever faith fans, the American based Industrial Internet of Things technology company reinforces its dedication to the Spanish club by changing from being the Club’s Official Sponsor to being the team’s Main Sponsor in the second half of the season.

Digi’s Chief Commercial Officer Angel Alvarez said via press release:

“We are proud to support this Club with which we share values such as effort and teamwork. This is a very special project for us and we are convinced that it will allow us to achieve many accomplishments together.”

Cadiz CF President Manuel Vizcaino added via press release:

“Digi is a great company, with which we are delighted to continue working hand in hand and with which we are sure we will continue to reap success.”

Digi has its own fibre network offices in Cadiz, Fibra SMART, and also with its PRO-DIGI fibre service, reaching up to 10 Gbps speed which is the fastest network in the country at the residential level.

The club wore its new front-of-shirt sponsor against Athletic Club early last month in what promises to be a beneficial collaboration for both parties.

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Bundesliga secures $7.39bn domestic broadcast deal

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The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

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Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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