A-League clubs join TransferRoom’s exclusive marketplace

TransferRoom, the world’s exclusive football transfer marketplace, has welcomed its first A-League members with five clubs from Australia and New Zealand joining the platform.

Adelaide United FC, Auckland FC, Melbourne City FC, Wellington Phoenix FC, and Western Sydney Wanderers FC now have immediate access to a vast global network of transfer opportunities.

The platform connects over 800 football clubs and 500 agencies across more than 100 leagues worldwide providing club executives through an integrated messaging system direct communication with key decision-makers and clubs offering real-time insights into specific player criteria and availability, transfer requirements and market intelligence.

Operating on a subscription-based model, TransferRoom charges fees based on factors such as club or agency size, contract length, and chosen subscription package, but notably does not take commission on any transfers.

Simon Ankersen, Director of Club Relations at TransferRoom, champions the new partnership with the A-League clubs.

“We are thrilled to welcome five A-League sides to TransferRoom. TransferRoom enables club directors to be aware of the buying market’s needs and trends at all times, and the ability to proactively promote their talents to relevant buying clubs,” he said via press release.

TransferRoom has several league-wide agreements, including Mexico’s Liga MX, MLS, Danish Superliga, Polish Ekstraklasa, Norwegian Eliteserien and OBOS-ligaen, Venezuela’s LIGA FUTVE and the 3. Bundesliga in Germany. In England, 17 of 20 Premier League clubs are TransferRoom users.

Auckland FC has used TransferRoom to help sign Luis Felipe Gallegos and Auckland FC’s Director of Football, Terry McFlynn has commented on their important role.

“TransferRoom has been an invaluable tool in our recruitment process, particularly as a new club building a competitive squad from scratch,” he said via press release.

“It’s helped us get to where we are today, and we’re excited about the possibilities it will unlock for us in future transfer windows.”

Melbourne City’s Director of Football, Michael Petrillo also follows suit after the signings of German Ferreyra, Yonatan Cohen, and Andreas Kuen.

“TransferRoom is an important tool that allows us to provide and receive up-to-date information on player availability and movements with clubs right across the globe. It has already made a positive contribution to our scouting and recruitment process,” he said via press release.

Since 2017, TransferRoom has transformed the football transfer landscape, facilitating more than 6,000 professional player transfers through its innovative digital marketplace, with the platform expanded in 2021.

Beyond its digital presence, TransferRoom organises several in-person summits with the next major event scheduled for November 11-12 in Istanbul, Türkiye.

Decision-makers from more than 300 clubs and 40 agencies will convene for what promises to be football’s largest transfer market gathering.

Although A-League teams should focus on building squads through homegrown talent from scouting and academies to help advance Australia’s footballing prowess, TransferRoom’s inclusion into the A-League has given the teams a much-needed boost in the competitive transfer market.

It can be seen as a positive partnership for the A-League and will allow the league to continue making marquee signings and rise in the footballing world.

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PIF Strengthens Ties with FIFA

FIFA has announced Saudi Arabia’s Public Investment Fund (PIF) as an official partner of the 2025 FIFA Club World Cup.

The long-term partnership between PIF and FIFA sees the former named as an official partner of the newly expanded FIFA Club World Cup, kicking off a broader collaboration aimed at boosting youth participation and supporting grassroots football development.

Details about specific programs and initiatives are expected to be announced soon.

The deal was revealed a week before the tournament began in the U.S. on June 14.

While full information is still limited, an official statement from FIFA and PIF described the partnership as a reflection of their shared goal to grow global participation in sports by creating new opportunities, encouraging innovation, and connecting with fans worldwide.

The announcement also emphasised a focus on young people, noting that the partnership will help support FIFA’s grassroots efforts to engage and inspire the next generation of players.

PIF is the latest organisation to join the roster of Club World Cup partners, alongside established FIFA sponsors like Adidas, Anheuser-Busch InBev, Bank of America, Coca-Cola, Hisense, Lenovo, and Qatar Airways—all of which already have ongoing relationships with FIFA.

PIF also owns a majority stake in Al Hilal, the only team from Saudi Arabia competing in this year’s tournament.

FIFA’s Chief Business Officer Romy Gai welcomed PIF as a partner for the 2025 Club World Cup, emphasising their shared vision to globalise football and the vital role partners play in both the tournament’s success and the broader development of club football.

“We are delighted to welcome PIF as a partner of the FIFA Club World Cup 2025,” Gai said in a press release.

“Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.

“The partners of the first-ever 32-team FIFA Club World Cup believe in our vision to make football truly global.

“Their support of the tournament will not only be integral to its success but will underpin investment in supporting the development of club football everywhere.”

The partnership between FIFA and PIF marks a strategic alliance aimed at elevating the global profile of club football while fostering youth engagement and grassroots development through the newly expanded FIFA Club World Cup.

AFC signs five-year scouting partnership with Hudl

The Asian Football Confederation (AFC) has announced a five-year scouting rights agreement with Hudl, one of the top names in sports performance technology and video analysis.

As part of this collaboration, the AFC’s match footage and data will be available on the Hudl Wyscout platform—the world’s largest football video and data database.

This will provide coaches, analysts, scouts, and player development professionals with access to in-depth insights across all AFC-organised competitions.

Hudl, which has supported over 8 million sports professionals worldwide with its advanced video and performance analysis tools, will carry AFC content for the next five seasons.

This includes major tournaments like the AFC Asian Qualifiers – Road to 26, the AFC Asian Cup Saudi Arabia 2027, and the AFC Women’s Asian Cup Australia 2026.

The agreement also covers AFC’s youth tournaments, such as the AFC U23 Asian Cup and multiple editions of the men’s and women’s AFC U20 and U17 Asian Cups, along with the continent’s top club competitions—the AFC Champions League Elite, AFC Champions League Two, and the AFC Women’s Champions League—through the 2024/25 to 2028/29 seasons.

AFC General Secretary Datuk Seri Windsor John said the partnership with Hudl will strengthen the AFC’s data capabilities and give coaches and technical staff deeper insights to improve analysis and scouting.

Data analytics and technology have become an integral part of modern football in recent years, and the AFC is pleased to sign this scouting rights agreement with Hudl,” he said in a press release.

“This strategic arrangement will not only enhance our data and statistical collection but will also empower our coaches and technical staff with access to more detailed and in-depth information, which in turn will elevate their analytical and scouting capabilities.”

Hudl’s Elite Partnership Manager Mateo Bourrut Lacouture said the agreement marks a significant advancement by giving clubs and national teams across Asia full access to high-quality video and data on Wyscout.

“This agreement is a major step forward for clubs, national teams, and analysts across Asia and beyond,” Lacouture said in a press release.

“With the AFC overseeing all top club competitions and the AFC Asian Qualifiers™ in the region, having full coverage on Wyscout ensures that teams can access high-quality video and data for both scouting and in-depth performance analysis of the AFC Competitions.

This will empower clubs and federations to make more informed decisions, enhance player development, and elevate the level of competition.”

The AFC–Hudl partnership marks a transformative step in Asian football, ushering in a new era of data-driven scouting and performance analysis set to elevate the game across all levels over the next five seasons.

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