Borussia Dortmund selects WSC Sports to drive digital content

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Image credit: Markus Unger via Wikimedia Commons

Borussia Dortmund (BVB) has signed a multi-year deal with WSC Sports to utilise its AI-driven sports content technology.

This partnership grants BVB access to WSC Sports’ innovative AI-driven platform, which automates video content creation, management, and distribution. This technology will allow the club to engage more consistently with its global fan base through personalised AI-enhanced sports video experiences.

WSC Sports’ technology will analyse BVB’s live matches in the Bundesliga, DFB-Pokal, and UEFA club competitions in real-time, automatically generating and sharing content with fans through social media and BVB-TV, the club’s official streaming platform and primary hub for Black and Yellow supporters.

Alongside generating real-time content during games, WSC Sports will also analyse five years of BVB’s archived matches. This enables thousands of memorable moments from the club’s history, previously only seen in a traditional 16:9 format, to be adapted into various aspect ratios for any platform.

Converting these videos into a vertical 9:16 format will help the club engage younger fans, presenting these iconic moments in their preferred style of content consumption.

The collaboration with WSC Sports will enable BVB to provide more high-quality video content, fostering ongoing connections and engagement with fans year-round. Additionally, the WSC Sports platform will help BVB optimise its digital assets, unlocking new revenue opportunities for its digital content and inventory.

Borussia Dortmund Director of Communications, Sascha Fligge, discussed the importance of digital content.

“Our digital content strategy is extremely important as the key way to engage our global fanbase who cannot be with us physically at every match. We are delighted to partner with WSC Sports whose AI-powered technology will propel our ability to produce and share more great content around the games and, importantly, in the period between live matches, keeping up fan engagement throughout the year,” he said via press release.

“The platform’s ability to unlock our video archive means we’re now making full use of this valuable content, providing fans with iconic moments from the past at ease and we can explore fresh opportunities to monetise this content. We know our fans are extremely passionate and we want to ensure they receive more of the content they crave, on the viewing platform of their choice.”

Chief Business Development Officer and Co-Founder of WSC Sports, Aviv Arnon echoed similar sentiments.

“It’s a thrill to partner with a club of BVB’s stature who have one of the most passionate and recognizable fan bases across all sports. WSC Sports is a proven formula for expanding reach, growing fandom, and unlocking revenue opportunities across platforms and we are excited to realize this opportunity with BVB,” he said via press release.

“BVB has seen firsthand the possibilities that our AI-powered video content solutions enable through our collaboration with the Bundesliga. Now the club will bring those same innovative solutions home, to supercharge content production and facilitate more original storytelling, which will ultimately increase engagement levels across all club platforms.”

BVB joins a growing network of football clubs and leagues using WSC Sports’ AI-powered platform, including the Bundesliga, LaLiga, Serie A, the Belgian Pro League, and clubs from Europe’s top leagues.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

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Image credit: Shutterstock.com/YES Market Media

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Zone14: Assisting coaches and fans alike

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Across the world the coaching is becoming ever more professional and sophisticated as technology continues to elevate the way players are developed and trained. One company leading the technology revolution in football is Zone14. Hailing from Austria, Zone14 supports coaches and clubs via its unique Zone14 ONE and TWO cameras.

These unique cameras not only capture match footage but use the power of Zone14’s very own AI to capture valuable game data without burdening players with bulky vests or uncomfortable trackers.

Zone14 Cameras 

The Zone14 ONE and TWO cameras are the organisation’s leading product, providing an all-in-one camera solution for professional and amateur clubs.

Designed to be easy to use, Zone14’s cameras use AI tracking to capture players and the action without relying on a cameraman. Additionally, each camera is reinforced for all weather duty, allowing for them to capture clear 4K footage in whatever condition a team is playing in.

After a game, cameras automatically upload game video to Zone14 REPLAY, either via 5/4G, WiFi, or ethernet connection.

Zone14 REPLAY

Zone14 REPLAY is Zone14’s video cloud hosting service and analysis tool. Through it, coaches can individually tag important moments in game recordings to highlight to players, or they can use tagged moments from Zone14’s data analysis and football coding process.

After tagging, coaches can easily analyse footage with built in drawing tools, allowing them to convey player movements or crucial passes.

Game recordings can be easily found again and again by neatly organising them into individualised playlists that suit each coach’s needs. To enable greater understanding amongst assistant coaches and players or to provide fans greater experiences with the club, video recordings can be shared via Zone14 REPLAY.

Furthermore, clubs can use the platform to create highlights for fans that can be shared on YouTube.

Zone14 LIVE

Breaking down barriers for fans, Zone14 offers an incredibly unique opportunity for fans to watch games of their favourite clubs by granting the ability for clubs to livestream games, even for amateur clubs.

Games can be broadcast live and free on YouTube, allowing for fans to watch on any device. Through this, clubs can customise their streams to their liking, such as integrating sponsors for greater financial opportunities. Additionally, clubs can choose to monetise their streams behind a paywall, without fear of losing any revenue to Zone14.

Streaming allows for clubs to market themselves easily, as it continually provides material to add onto social media pages in the form of stories or clips.

However, Zone14 LIVE not only allows for greater fan interaction but also grants coaches to analyse games on the fly.

With an available second screen, coaches can use features from Zone14 REPLAY, live tag important moments to review later, and even instantly playback those very same moments to gain a deeper understanding of what is happening on the pitch.

By being able to instantly access footage, coaches can adjust instructions and relay key information to players at half time or on the bench to improve performances.

Zone14 STATS

Utilising Zone14’s 180-degree AI powered cameras, Zone14 STATS provides key player data via player tracking.

Through the cameras, Zone14 tracks an array of valuable footballing data such as running routes, ball actions, and tactical patterns as well as a wide breadth of performance data like distance covered, number of sprints, high intensity runs, average speed and top speed.

Conclusion 

Through offering features for both fans and coaches, Zone14 provides a unique suite of products that differentiates it from its competitors.

For those wanting to up their game and foster a greater sense of community, Zone14 could be the solution.

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