Borussia Dortmund selects WSC Sports to drive digital content

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Image credit: Markus Unger via Wikimedia Commons

Borussia Dortmund (BVB) has signed a multi-year deal with WSC Sports to utilise its AI-driven sports content technology.

This partnership grants BVB access to WSC Sports’ innovative AI-driven platform, which automates video content creation, management, and distribution. This technology will allow the club to engage more consistently with its global fan base through personalised AI-enhanced sports video experiences.

WSC Sports’ technology will analyse BVB’s live matches in the Bundesliga, DFB-Pokal, and UEFA club competitions in real-time, automatically generating and sharing content with fans through social media and BVB-TV, the club’s official streaming platform and primary hub for Black and Yellow supporters.

Alongside generating real-time content during games, WSC Sports will also analyse five years of BVB’s archived matches. This enables thousands of memorable moments from the club’s history, previously only seen in a traditional 16:9 format, to be adapted into various aspect ratios for any platform.

Converting these videos into a vertical 9:16 format will help the club engage younger fans, presenting these iconic moments in their preferred style of content consumption.

The collaboration with WSC Sports will enable BVB to provide more high-quality video content, fostering ongoing connections and engagement with fans year-round. Additionally, the WSC Sports platform will help BVB optimise its digital assets, unlocking new revenue opportunities for its digital content and inventory.

Borussia Dortmund Director of Communications, Sascha Fligge, discussed the importance of digital content.

“Our digital content strategy is extremely important as the key way to engage our global fanbase who cannot be with us physically at every match. We are delighted to partner with WSC Sports whose AI-powered technology will propel our ability to produce and share more great content around the games and, importantly, in the period between live matches, keeping up fan engagement throughout the year,” he said via press release.

“The platform’s ability to unlock our video archive means we’re now making full use of this valuable content, providing fans with iconic moments from the past at ease and we can explore fresh opportunities to monetise this content. We know our fans are extremely passionate and we want to ensure they receive more of the content they crave, on the viewing platform of their choice.”

Chief Business Development Officer and Co-Founder of WSC Sports, Aviv Arnon echoed similar sentiments.

“It’s a thrill to partner with a club of BVB’s stature who have one of the most passionate and recognizable fan bases across all sports. WSC Sports is a proven formula for expanding reach, growing fandom, and unlocking revenue opportunities across platforms and we are excited to realize this opportunity with BVB,” he said via press release.

“BVB has seen firsthand the possibilities that our AI-powered video content solutions enable through our collaboration with the Bundesliga. Now the club will bring those same innovative solutions home, to supercharge content production and facilitate more original storytelling, which will ultimately increase engagement levels across all club platforms.”

BVB joins a growing network of football clubs and leagues using WSC Sports’ AI-powered platform, including the Bundesliga, LaLiga, Serie A, the Belgian Pro League, and clubs from Europe’s top leagues.

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Central Coast Mariners Women secure future under Holman Barnes Group

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Image Credits: Central Coast Mariners

The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement to become the new operator of the club’s A-League Women program. The deal ends uncertainty surrounding the team’s participation in the 2026/27 season.

The agreement between HBG, the Australian Professional Leagues (APL) and Total Soccer Growth Holdings (TSG) ensures the Mariners will remain in the Ninja A-League Women competition. It also introduces a new operating model designed to provide long-term stability.

The uncertainty emerged following TSG’s acquisition of the Central Coast Mariners’ men’s side and academy in June. The women’s program was excluded from the original takeover. TSG already owns English football side Queens Park Rangers (QPR) and MLS club Los Angeles FC. The omission placed the future of the 2025 A-League Women champions in doubt. It also prompted the APL to seek a sustainable solution ahead of the new campaign.

A new operating model

Under the new arrangement, HBG will oversee all operational aspects of the women’s team. This includes the football program, staffing and day-to-day management. TSG will retain the club licence and continue overseeing the men’s program and academy. It will also support the women’s operation through its broader football network.

The agreement represents an innovative partnership between the three organisations. It has been designed to strengthen the long-term sustainability of professional women’s football on the Central Coast. HBG’s plans extend beyond the senior team. They include a strong focus on developing participation pathways and creating greater opportunities for female footballers throughout New South Wales.

Attention turns to the new season

The transition comes at a crucial time with preparations for the 2026/27 Ninja A-League Women season underway ahead of its October 16 start. The new operators are expected to begin managing the program immediately. This remains subject to the completion of the remaining regulatory processes. The team currently has no sponsors and games are expected to be moved away from Central Coast Stadium.

The A-League had previously set a July 31 deadline for new owners to be found to secure a place in the upcoming competition. With that now achieved, HBG will be on the clock to ensure the season begins without disruption and becomes a commercial success.

For the Central Coast Mariners Women, the agreement delivers certainty after a turbulent off-season. It also allows the club to shift its attention to the 2026/27 campaign and the team’s on-field performance.

South Melbourne’s Australia Cup triumph reignites promotion and relegation debate

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Image Credit: The Greek Herald

South Melbourne FC’s dramatic 2-1 victory over Adelaide United in the Hahn Australia Cup Round of 32 has reignited debate around promotion and relegation in Australian football, with Co-President Bill Papastergiadis stating the result is further proof that ambitious National Premier Leagues clubs deserve a pathway to the top tier.

The Victorian powerhouse produced one of the competition’s biggest upsets at Lakeside Stadium, overturning an early deficit to eliminate the Isuzu UTE A-League side and secure a place in the Round of 16.

While the result was celebrated as another example of the magic of the Australia Cup, Papastergiadis believes the victory carries a much broader message about the strength that exists outside Australia’s professional league.

Speaking following the win, Papastergiadis said South Melbourne’s performance demonstrated why the Australian football landscape should move towards a connected pyramid featuring promotion and relegation.

“The result was South Melbourne FC’s revenge 22 years in the making,” Papastergiadis said.

“It also demonstrates that clubs in the National Premier Leagues have the quality, professionalism and ambition to compete with A-League opposition when given the opportunity.”

For years, South Melbourne has been one of the strongest advocates for structural reform within Australian football, consistently calling for an open pyramid that rewards sporting merit rather than maintaining a closed league system.

Papastergiadis argued that Australia Cup fixtures continue to showcase the depth of talent throughout the domestic game, with NPL clubs regularly proving they can challenge and defeat professional opponents despite operating with significantly fewer resources.

He believes these performances should not simply be viewed as isolated “cupsets”, but as evidence that Australia’s football ecosystem is ready to embrace a promotion and relegation model that provides ambitious clubs with a genuine pathway to the top flight.

The result against Adelaide United adds another significant chapter to South Melbourne’s storied history. One of Australia’s most successful clubs, South Melbourne has long maintained aspirations of returning to the national stage, backed by a passionate supporter base, strong infrastructure and a proud footballing tradition.

For Papastergiadis, victories such as Thursday night’s reinforce the argument that clubs should earn opportunities through performances on the pitch.

“The Australia Cup continues to show what’s possible when clubs from different levels of the football pyramid compete against one another,” he said.

“Our football should be built on opportunity and merit. Clubs that perform consistently and invest in their communities should have the chance to progress to the highest level.”

South Melbourne will now turn its attention to the Round of 16, where it will look to continue its impressive cup run.

Beyond the result itself, however, the victory has once again fuelled discussion around the future of Australia’s football structure and whether the growing strength of clubs outside the A-League should accelerate the push towards a fully connected national competition.

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