Northern NSW Football extends collaboration with Veo

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Veo
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Northern NSW Football has confirmed the renewal of its formal alliance with VEO, the AI-driven automatic football camera.

NNSWF has been an official collaborator with Veo since 2020, becoming one of the first Australian clients of the Copenhagen-based company.

Veo offers an affordable, all-in-one solution that allows football clubs of any size to automatically record and analyse matches and training sessions.

The portable Veo camera features two 4K lenses that capture a 180-degree field of view, enabling clubs to record every moment of a game in stunning video quality. This makes recording, watching, re-watching, and analysing football simpler than ever. The latest model, the Veo Cam 3, offers enhanced video quality, 5G live streaming, and an extended control range for remote operation.

Veo’s mission has consistently been to provide football recording and AI analysis to all clubs, regardless of their size, financial resources, or skill levels. Veo cameras are utilised by clubs at every level throughout northern NSW and Australia.

Veo has recently launched a new feature for users of the Veo 2 and 3 cameras. The ‘Player Spotlight‘ feature clips footage of individual players on the field, identified by their shirt numbers, facilitating quick and easy analysis.

Since their partnership began in 2020, Veo has introduced ‘Veo Live,’ enabling any club or team to livestream their matches from anywhere without the need for a camera operator. This feature allows games to be streamed on platforms like YouTube, Facebook, Twitch, and other preferred services.

NNSWF CEO Peter Haynes stated that he was happy to renew the partnership with Veo.

“NNSWF is thrilled to continue this partnership for another two years and provide our clubs with exclusive deals and discounts,” Haynes said via press release.

“Veo has been very useful for our organisation and we are looking forward to seeing how this can continue to help clubs in our region.”

Veo Market Lead for APAC, Jerry Jarnald, expressed his enthusiasm for continued collaboration with Northern NSW Football.

“At Veo, we are grateful for the continued trust from Northern NSW Football and its member clubs,” Jarnald said via press release.

“The adoption rate has been fantastic since 2021 when we started, with 100% of the NPL and Hit 106.9 Northern League One clubs, as well as around 45% of the Zone Football League clubs, choosing Veo as their recording solution so far. It’s a testament to the strong partnership we’ve built, but also to the clubs being progressive and aiming high with their player development.”

To find out more about Veo, click here.

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Football NSW 2025 Registrations Surge as Season Approaches

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Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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