Wellington Phoenix reach agreement with Kitman Labs

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Kitman Labs

Wellington Phoenix have reached a deal with world leading Kitman Labs to use its centralised operating system for athlete management.

The Phoenix will use the whole range of services offered by the firm through its Intelligence Platform – including talent development, performance optimisation, and performance medicine – for both the men’s and women’s first teams as well as the club’s academy.

The platform creates a single, interactive system using medical, performance, and talent development data that produces useful insight to support certain operating and performance results.

Kitman Labs is the premier provider of sports science and performance analytics. Top teams, leagues, and organisations in a range of sports, as well as defence groups, utilise its athlete management software and platform to maximise performance, lower the chance of injury, and improve general wellbeing. With operations in Manchester and Dublin, Kitman Labs is headquartered in Silicon Valley.

They have worked with a number of teams and the company’s technology has been used by football clubs which include Bayer Leverkusen, Malmö FF and Columbus Crew.

This will benefit the Phoenix as essential information will be consolidated and integrated by implementing the Intelligence Platform throughout every division of the Wellington Phoenix, supporting the academy and first teams for both the men’s and women’s teams.

Wellington Phoenix director of football Shaun Gill has welcomed the partnership.

“Football clubs are no different than any other complex organisation faced with significant amounts of incoming data and information,” he said.

“Kitman Labs will give us a comprehensive, real-time view of every player at all levels across the club and will provide the analytics necessary to support informed, strategic decision-making – whether that’s related to our development and recruitment objectives or athlete performance and health.”

CEO and founder of Kitman Labs, Stephen Smith added via statement:

“The Intelligence Platform has been designed to unify data, people and processes to support informed decision-making, streamline operations and yield the action plan necessary to achieve critical performance outcomes,” he said outlining why his company is beneficial for the Phoenix and other clubs.

The partnership will see both organisations collaborate ahead of the 2023/2024 A-Leagues season and potentially several more years.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

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Image Credit: Vietnam Football Federation

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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