Cosm is a company at the forefront of revolutionising how audiences experience sports and entertainment, leveraging cutting-edge immersive technology to deliver incredible fan experiences.
Through a large portfolio of media solutions, including live immersive production for both Shared Reality and Virtual Reality (VR), advanced broadcast and linear technology, and state-of-the-art hardware, Cosm is reshaping the global fan engagement landscape.
Cosm was established in 2020 when technology companies Spritz, Inc., Evans & Sutherland and LikeLike VR (now Cosm Immersive) all joined forces to create an integrated experience technology solution to power their current Cosm immersive experiences.
Cosm Tech have three different markets: Science & Education, Sports & Entertainment, and Parks & Attractions.
This is how their Sports & Entertainment technological advancements help shape fan experience:
Completely new innovation in Sports and Entertainment
Cosm’s innovative approach, which includes technologies that haven’t been utilised to this capacity, help bring fans closer than ever to iconic events in real-time.
By blending immersive hardware with sophisticated software solutions, Cosm allows audiences to experience their favourite sports and entertainment events in dynamic, 8K+ environments.
This unique combination offers fans unparalleled access to live games, concerts, cinematic experiences, and other world-class entertainment in ways never before possible.
One of Cosm’s standout innovations is CX System—an all-encompassing technological solution that integrates top-tier hardware and software for immersive entertainment. This system includes curved LED displays and CX Engine, a groundbreaking software platform for real-time content rendering, blending, and playback.
Enhancing the Fan Experience with Live Immersive Production
Through Cosm Immersive, the company’s content production and distribution division, Cosm collaborates with major leagues, teams, and broadcasters to deliver live events in 8K resolution to global audiences.
The company currently have a deal with NBC Sports in America to bring an expansive offering of live Premier League soccer matches to Shared Reality. This is the first time the Premier League will be available in Shared Reality for audiences.
Cosm’s unique production capabilities allow fans to engage with their favourite events using VR headsets, mobile apps, or in dedicated immersive venues located in the United States—blurring the lines between reality and virtual engagement.
As part of its innovation journey, Cosm’s C360 division delivers immersive video solutions that seamlessly integrate with major broadcasting networks and sports media companies.
The C360 division allows broadcasters to use advanced camera systems and computer vision technology to provide fans with cutting-edge viewing experiences.
Key Partnerships and Projects
The NBC Sports partnership is one of many that Cosm have secured over their short time, with many major leagues and broadcasters recognising its excellence.
Other big name partners in the sports world include NBA, UFC, ESPN, and Fox Sports in the US where they provided fans with live immersive 8K events at Los Angeles’ Hollywood Park for the Copa America earlier this year.
Shaping the Future of Fan Engagement
Cosm’s mission is clear: to transform outdated viewing experiences—whether on traditional TV or even mobile streaming—by offering a fresh, innovative approach.
From sports arenas to art exhibitions, Cosm is redefining how we experience live events, whether from the comfort of our own homes or in immersive shared venues.
Conclusion
What sets Cosm apart from other tech companies is its focus on creating shared venue experiences, adding a social dimension to immersive technology.
Unlike the typically individual experience of virtual sports viewing, Cosm’s immersive events are designed to bring people together, combining cutting-edge tech with a communal atmosphere for a more interactive and engaging experience.
As immersive, virtual, and shared reality technologies rapidly evolve and increase in popularity, it’s evident that the future of sports is shifting beyond traditional TV broadcasts, with the modern era of interactive and dynamic viewing experiences ready to take over in the next generation.
