Cosm: Combining live sports with immersive viewing technology

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Image credit: Cosm website

Cosm is a company at the forefront of revolutionising how audiences experience sports and entertainment, leveraging cutting-edge immersive technology to deliver incredible fan experiences.

Through a large portfolio of media solutions, including live immersive production for both Shared Reality and Virtual Reality (VR), advanced broadcast and linear technology, and state-of-the-art hardware, Cosm is reshaping the global fan engagement landscape.

Cosm was established in 2020 when technology companies Spritz, Inc., Evans & Sutherland and LikeLike VR (now Cosm Immersive) all joined forces to create an integrated experience technology solution to power their current Cosm immersive experiences.

Cosm Tech have three different markets: Science & Education, Sports & Entertainment, and Parks & Attractions.

This is how their Sports & Entertainment technological advancements help shape fan experience:

Completely new innovation in Sports and Entertainment

Cosm’s innovative approach, which includes technologies that haven’t been utilised to this capacity, help bring fans closer than ever to iconic events in real-time.

By blending immersive hardware with sophisticated software solutions, Cosm allows audiences to experience their favourite sports and entertainment events in dynamic, 8K+ environments.

This unique combination offers fans unparalleled access to live games, concerts, cinematic experiences, and other world-class entertainment in ways never before possible.

One of Cosm’s standout innovations is CX System—an all-encompassing technological solution that integrates top-tier hardware and software for immersive entertainment. This system includes curved LED displays and CX Engine, a groundbreaking software platform for real-time content rendering, blending, and playback.

Enhancing the Fan Experience with Live Immersive Production

Through Cosm Immersive, the company’s content production and distribution division, Cosm collaborates with major leagues, teams, and broadcasters to deliver live events in 8K resolution to global audiences.

The company currently have a deal with NBC Sports in America to bring an expansive offering of live Premier League soccer matches to Shared Reality. This is the first time the Premier League will be available in Shared Reality for audiences.

Cosm’s unique production capabilities allow fans to engage with their favourite events using VR headsets, mobile apps, or in dedicated immersive venues located in the United States—blurring the lines between reality and virtual engagement.

As part of its innovation journey, Cosm’s C360 division delivers immersive video solutions that seamlessly integrate with major broadcasting networks and sports media companies.

The C360 division allows broadcasters to use advanced camera systems and computer vision technology to provide fans with cutting-edge viewing experiences.

Key Partnerships and Projects

The NBC Sports partnership is one of many that Cosm have secured over their short time, with many major leagues and broadcasters recognising its excellence.

Other big name partners in the sports world include NBA, UFC, ESPN, and Fox Sports in the US where they provided fans with live immersive 8K events at Los Angeles’ Hollywood Park for the Copa America earlier this year.

Shaping the Future of Fan Engagement

Cosm’s mission is clear: to transform outdated viewing experiences—whether on traditional TV or even mobile streaming—by offering a fresh, innovative approach.

From sports arenas to art exhibitions, Cosm is redefining how we experience live events, whether from the comfort of our own homes or in immersive shared venues.

Conclusion

What sets Cosm apart from other tech companies is its focus on creating shared venue experiences, adding a social dimension to immersive technology.

Unlike the typically individual experience of virtual sports viewing, Cosm’s immersive events are designed to bring people together, combining cutting-edge tech with a communal atmosphere for a more interactive and engaging experience.

As immersive, virtual, and shared reality technologies rapidly evolve and increase in popularity, it’s evident that the future of sports is shifting beyond traditional TV broadcasts, with the modern era of interactive and dynamic viewing experiences ready to take over in the next generation.

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Western Strikers Nominated FSA Club of the Month for Equity Outcomes

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Image Credit: Football SA

Western Strikers SC has been nominated for Club of the Month after a period of deliberate structural investment in its female program that is already producing measurable outcomes, and offering a model for how community clubs can drive participation growth through equity-focused planning rather than passive goodwill.

The nomination recognises a program that has moved beyond surface-level commitment to women’s football and into the kind of structural change that determines whether female players actually stay. Improved lighting across training and match pitches, equitable scheduling, extended training hours and dedicated pitch allocation have addressed the practical barriers that clubs often overlook. It’s conditions that tell players, implicitly or otherwise, whether the game was built for them.

 

Leadership as Infrastructure

Central to Western Strikers’ approach is a leadership structure that takes female football seriously as a technical and administrative priority. Women’s Coordinator Michelle Loprete and Technical Director Georgia Iannella, a former Matilda, provide the program with both organisational direction and the kind of visible role modelling that shapes whether younger players can picture themselves progressing through the game.

The presence of a former international player in a technical leadership role at a community level isn’t incidental. It signals to junior players that the pathway from their Friday night training session to elite football is real and navigable, and it gives the club’s coaching staff access to experience and credibility that most community programs cannot offer.

That pipeline is already functioning. Western Strikers’ Under-13 to Under-16 girls teams all qualified for finals in the Youth Premier League this season. Under-15 goalkeeper Sian Schopfer made her debut in the Women’s State League team which is a direct product of a club environment designed to move players upward.

 

The Friday-night model

One of the more quietly significant initiatives at Western Strikers is the scheduling of Friday night women’s matches, with junior girls training beforehand encouraged to stay and watch senior football. The structure is straightforward but its implications are meaningful. Aspiration in sport is not abstract. It’s built through proximity, through watching players a few years older doing what you want to do, in the same kit, at the same club.

The absence of that experience is one of the more consistent reasons girls disengage from football in their mid-teens. When junior female players cannot see where the game goes after their age group, the logical conclusion is that it goes nowhere. Western Strikers’ scheduling decision addresses that directly, at minimal cost, and whose effects are starting to manifest.

 

The Club Changer framework

The club’s participation in Football South Australia’s Club Changer Program has provided a structured framework for identifying and addressing barriers that might otherwise go unexamined. Pitch allocation, training structures and safety conditions are the kinds of issues that accumulate quietly in club environments; not because of deliberate exclusion but because the default systems were built around male participation and have never been comprehensively reviewed.

The Club Changer Program creates accountability for that review. Western Strikers’ ability to project an additional 146 female players over the next three years is a product of planning rather than optimism.

 

Industry implications

Western Strikers’ model matters beyond its own membership. At a time when women’s football in Australia is navigating the challenge of converting a participation surge into sustainable long-term growth, the question of what community clubs actually do with increased interest is among the most consequential in the sport.

Record crowds at the AFC Women’s Asian Cup and sustained national visibility have opened the door. Whether players walk through it and stay depends on whether the club on the other side looks anything like Western Strikers

Melbourne City expand youth program with Hallam Secondary College

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Image credit: Melbourne City FC

The school will join the City Futures Program in its mission to consolidate pathways and community bonds for students.

From pupils to players

Hallam is the latest school in Melbourne’s South-East to join the City Futures Program. Also backing the program’s ambitions are Narre Warren South P-12 College, Gleneagles Secondary College and Timbarra P-9 School.

Partnerships between professional clubs like Melbourne City and local schools help to promote community connection, as well as providing pathways from the classroom to the stadium.

“City Futures is about creating genuine opportunities for young people to stay engaged in their education while feeling connected to something bigger,” said Head of Community, Sunil Melon, via press release.

“By bringing the Club into schools and providing access to our environment, we’re helping students build confidence, explore future pathways and see what’s possible both within football and beyond.”

Gone are the days when young players must choose between football and education. Through the City Futures Program, they can enjoy both worlds and still have the opportunities to develop.

 

What City Futures provides

Hallam sudents will be at the centre of the benefits provided by the connection to Melbourne City.

For example, high-quality coaching sessions delivered twice a week will instill confidence and teamwork skills into young participants. And as Melbourne City coaches are set to deliver the sessions, the students will truly learn from the best in Australia’s footbal landscape.

Furthermore, participants can visit Casey Fields, home to the City Football Academy, where they can experience the ins and outs of how an A-League club operates and trains.

“We’re proud to be part of the City Futures Program,” outlined Acting Principal at Hallam Secondary College, Shelly Haughey.

“Seeing our students come together and commit to their training is setting them up for success both on and off the pitch, and we look forward to building a strong and lasting partnership with Melbourne City FC.”

 

The future of football pathways

This isn’t the first – nor will it be the last – partnership to connect football and education in Australia.

Earlier this year, Queensland-based John Paul College embarked on an exciting journey with Spanish outfit, RCD Espanyol, to provide unique coaching support, player education, and pathway opportunities.

But these partnerships aren’t merely about giving young talents a place in the starting XI.

They are designed to ensure all participants develop into confident young people – whether their future lies on the pitch, in the dugout or in the boardroom.

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