WSC Sports: AI-driven sports marketing tool

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Image credit: WSC Sports X

WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, clubs and organisations.

Recently, WSC Sports has pledged to revolutionise the creation of sports content to speed up the production of traditional highlight reels.

The goal for any clients dealing with WSC, and there are over 450 sporting organisations from all over the globe, is to help rightsholders create more dynamic and fan-focused content while enabling them to better monetise their rights.

As outlined on the main website, there are five key pieces to the WSC Sports puzzle that make it such a successful and effective product, and these include:

AI-Based Content Analysis

AI-driven algorithms are revolutionising the analysis, indexing, and rating of sports events across a wide range of disciplines.

These context-aware systems are designed to capture pivotal moments both on and off the field, providing deeper insights into the game.

By enriching live broadcasts, archived footage, press conferences, and media libraries with detailed metadata, organizations can ensure that content is optimized for immediate retrieval and usage.

Automated Content Creation

The demand for diverse viewing experiences has led to the need for automated content generation.

AI solutions are capable of producing relevant and engaging content tailored to a variety of formats, from live and on-demand streams to Connected TV (CTV) and vertical formats optimized for mobile applications.

Content Studio

The evolution of sports content creation is being accelerated by AI-powered editing tools specifically designed for the industry.

These solutions offer users advanced creative control, enabling faster and more efficient production workflows while maintaining high-quality output.

AI-Powered Asset Management

Content management systems enhanced by AI are enabling seamless organisation, discovery, and distribution of assets.

These systems not only optimise workflow processes but also help organisations make better use of their entire content libraries, unlocking new possibilities for repurposing indexed assets into innovative formats.

Driving Fan Engagement

Proprietary AI solutions are playing a pivotal role in enhancing fan engagement.

By delivering personalised, immersive content experiences tailored to individual preferences, sporting leagues and clubs can connect with their audiences across a wide range of platforms and viewing formats, ensuring a more dynamic and interactive experience.

LALIGA in particular have focused entirely on capturing the younger audience through platforms like Instagram and TikTok, utilising algorithm-based content to reach more people and appear more relatable to that target audience.

How it can be introduced in Australian football

There can be no arguments about the A-Leagues lack of creativity and the same could be said for posts regarding the Socceroos.

The power of social and digital media in the eye of the average, young consumer is vital as seen by the Matildas team who are just as popular for their random off-field antics as they are for their 4th placed WC finish.

A digital media overhaul in Australia is clearly on the radar, first attempted by KEEPUP which in Jose Mourinho’s words; most would prefer not to speak about.

WSC Sports already works with Cricket Australia on producing entertaining content and football is this country’s sleeping giant.

There is a lot of potential in this AI-generated product which can start targeting younger audiences and producing media content the sport has not seen locally especially if it wishes to grow to enormous heights.

Conclusion

WSC Sports have become increasingly prominent in the football industry, taking over the digital media strategies of many top leagues including La Liga, NWSL, Bundesliga and the Serie A.

On top of that, they have partnered recently with smaller leagues and clubs with clubs like BSC Young Boys and the Czech First division who will become a part of a 450-strong client roster who employ WSC Sports’ award-winning AI-powered technology.

The company’s biggest clients include NBA, YouTube TV and ESPN with the mega success clearly indicating the future lies within AI-powered digital marketing and content creation.

To find out more about WSC Sports click here.

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777 Partners declare bankruptcy, Melbourne Victory to move on

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Image credit: IOIO IMAGES / Shutterstock.com

According to Josimar Football, American-owned 777 Partners, whose ownership portfolio includes seven football clubs worldwide, was declared bankrupt on Monday.

It has been confirmed that creditors A-Cap are now in control of the shares at each of the clubs but have been urged to sell those stakes ‘as soon as possible.’

One of those seven football clubs are Melbourne Victory, who accepted 777’s bid for a minority share in the club in October 2022.

The Miami-based 777 Partners bought just 19.9 per cent of the club at a price of $8.7m, with the option of the company eventually taking a controlling stake of 70 per cent in the club.

The other clubs 777 took over were Genoa (Italy), Standard Liege (Belgium), Hertha Berlin (Germany), Red Star (France) and Vasco da Gama (Brazil), while having minority stake in Melbourne Victory and Sevilla (Spain).

777’s shady history and poor business dealings

This financial collapse of the private equity investment firm had been forthcoming, after news in May earlier this year that co-founders Josh Wander and Steven Pasko were removed from the board and had stepped back from their roles as managing partners amid financial struggles.

On the football side of their operations, Hertha Berlin and Standard Liege active fans made banners attacking co-founder Josh Wander for his ‘corrupt’ way of running the clubs transfer and sponsorships dealings. Hertha Berlin in particular had fans aggressively protest outside the Olympiastadion after their relegation in the 2022/23 season.

Co-founder Josh Wander also has a serious criminal history, involving being arrested for possession of stimulants, that is rumoured to have affected his ability to take over Premier League side Everton after he needed to pass the Fit-and-proper owners test regulated by the FA.

From the way they dealt with Bonza to their shocking football club record, everything about this investment group is dubious.

Not a serious situation for Victory

Fortunately for Victory, the stake is minor and unlikely to have too much of an impact on the club’s business dealings or financial situation. With 777 being forced to sell that share in the club, Victory will have to look to acquire a new stakeholder, this time a partner with a bit of stability.

A club spokesman talked about the situation at hand.

“777 is still a 19.9 per cent shareholder of Melbourne Victory,” a club spokesman said.

“As a minority shareholder, the latest on 777 has had no effect on Melbourne Victory and its operations.”

This situation has already left an awkward mark on the club last season with 777’s own Bonza Airlines falling into administration in May.

Bonza subsequently became the Victory’s principal, front-of-shirt sponsor and collapsed just days before the 2024 A-League Grand Final in Gosford, forcing a quick shirt change to insurance company AIA.

Turkish Airlines replaced Bonza as the flying partner of the club and joined the club in March, potentially as a backup plan for the inevitable Bonza implosion.

Conclusion

This news is positive for Melbourne Victory despite the negative implications on the surface level. It allows the club to get away from the disreputable, unreliable 777 Partners and focus on handing the 19.9% stake to partners that are more responsible.

Victory’s business dealings have been superb in recent seasons, growing their already large corporate portfolio and continuing to be one of the richest clubs in the A-League.

Under new manager Patrick Kisnorbo, Victory will look to get back to A-League glory for the first time since 2017/18, whilst also consistently providing some of the largest attendance numbers in the country.

Herbalife names Wanderers Women as shirt sponsor

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Image credit: Western Sydney Wanderers website

Western Sydney Wanderers FC have confirmed that Herbalife will elevate their partnership with the club by becoming the front-of-shirt sponsor for the Ninja A-League Women’s team in the 2025/26 season.

Herbalife, a proud partner of the Wanderers since 2014, will continue as the club’s official nutrition partner.

They will support both the men’s and women’s teams with nutrition products for pre-, during-, and post-match routines, as well as providing educational sessions on maintaining a healthy, active lifestyle.

For the 2024/25 season, Herbalife has increased its backing of the Wanderers Women’s team and will now be featured on the front of their home, away, and third jerseys.

Herbalife are a global health and wellness community that offers their science-backed products, wellness resources such as helpful articles and recipes, and even have a service which offers the opportunity to build a business. For over 40 years and in more than 90 countries, Herbalife have been committed to empowering and changing the lives of millions of people.

Western Sydney Wanderers CEO, Scott Hudson spoke about Herbalife’s incredible loyalty and support of the club.

“Herbalife have been proud partners of the club for the last 10 years and we are delighted that they are taking a whole of club approach to their partnership,” said Hudson in a club statement.

“Peter and his team have had a very positive impact on our club through their emphasis on nutrition and a healthy active lifestyle so we look forward to continuing to work with them.”

Peter Hurley, General Manager and Director of Herbalife Australia and New Zealand, discussed their commitment to the women’s team for the upcoming season.

“Our decade-long partnership with the entire Western Sydney Wanderers club has been nothing short of phenomenal,” said Hurley in a statement.

“Seeing the Herbalife logo on the front of the Wanderers Women’s jersey not only highlights our commitment to the women’s team but reinforces our strong bond with the whole club.

“We’re proud to stand beside the Wanderers family and look forward to fuelling their success for the upcoming season!”

In January earlier this year, Herbalife extended with the Wanderers for three more years but this time with a focus on increasing their support to the club’s women’s programs. This front-of-shirt sponsorship is a major step forward in the right direction for both parties’ goals.

With a strong social media presence and great young talent, the Wanderers are becoming one of the most exciting teams in the A-League Women’s competition, and this deal elevates their corporate side, securing a great shirt sponsor and funds.

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