Spiideo: AI-powered cameras changing the way sports are broadcasted

Avatar
Image credit: Spiideo official website

Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture and broadcast footage at any level.

The company has risen to prominence in rapid time, becoming extremely successful and well-known in the industry 12 years after they were first founded by CEO Patrik Olsson and Chairman, Örjan Johansson. They have partnerships and connections with many of the top leagues and clubs around the world in multiple sports.

Based in Malmo, Spiideo’s camera systems are now installed at over 6,000 venues and used by more than 4,000 teams across the English Premier League, the National Basketball Association (NBA) and college sports, among others.

The company are becoming more and more prominent in the football space. In early 2024, the company expanded its relationship with the National Women’s Soccer League (NWSL) to provide multi-angle AI automated video capture, as well as data breakdowns of every game in the competition.

The company’s two main products are its Spiideo Play cloud-based broadcasting and live streaming platform and Spiideo Perform, which is a video analysis tool.

This is how each of them work:

Spiideo Play

Spiideo Play is an advanced AI-powered broadcast tool that automates sports event production, allowing any rights holder to easily create professional broadcasts.

The company promises lower-tier leagues and niche sports ‘TV-class’ production at ‘previously unimaginable price points’ and is trying to bridge the gap between the top broadcasters and the ones without as much money.

It integrates the roles of camera operator, producer, director, and commentator into one platform, enabling full operational control and automatic content creation.

With AutoFollow™ technology, the system tracks gameplay by following player movements and set plays, ensuring smooth camera motion.

Some of the features in this technology include:

– Multi-angle auto casting

– Instant replays

– Automatic highlight generation

Spiideo Play is cloud-based, allowing for remote production of live sports content without the need for on-site teams.

Spiideo Perform

Spiideo Perform is a cloud-based sports video analysis tool that enables detailed game and player analysis, designed to enhance feedback and development for teams, clubs, and federations worldwide.

The platform uses AI-powered sports cameras to capture high-definition, panoramic footage of games, which is instantly available for analysis on any device.

Coaches can analyse footage using built-in drawing tools and customizable shapes to highlight key tactical points and share insights with the team in real-time.

The goal of this product is similar to Spiideo Play, in the way that it tries to simplify tactical analysis for coaches across many sports with a user-friendly interface and an array of options to review footage.

This streamlined process from capturing video to analysing and sharing it helps teams make more informed tactical decisions and improve overall performance.

The AI-powered sports video production and analysis company is revolutionising the way clubs broadcast their own matches, making the whole process of capturing and reviewing footage a whole lot easier.

The mass appeal of the product lies in its ease of use and the complexity of its analysis tools, all at a fairly affordable price.

For full information on Spiideo, visit their website here.

Football Australia and Paramount Australia confirm historic multi-year media rights deal

Avatar
OOTBALL AUSTRALIA AND PARAMOUNT AUSTRALIA AGREE TO HISTORIC MULTI-YEAR, MULTI-PLATFORM MEDIA RIGHTS DEAL FOR AUSTRALIAN NATIONAL TEAMS THROUGH TO 2028

Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster for the CommBank Matildas and Subway Socceroos in Australia. This deal includes the AFC Women’s Asian Cup 2026™ hosted in Australia and the AFC Asian Cup Saudi Arabia 2027™.

Over 100 international matches featuring the Matildas and Socceroos will be broadcast live, with at least 50 available on free-to-air TV.

Paramount has also secured exclusive rights to the FIFA Women’s World Cup Brazil 2027™, in a partnership with IMG.

The agreement extends through 2028, encompassing all CommBank Matildas and Subway Socceroos friendly matches, AFC tournaments, and Australia Cup Finals. This deal, specifically with ING, also consolidates broadcasting rights under a single platform, ensuring extensive coverage across 96% of Australian households.

With the CommBank Young Matildas opener in the FIFA U-20 Women’s World Cup Colombia 2024™ kicking off on September 1st, 2024, fans will immediately benefit from this deal.

James Johnson, CEO of Football Australia, remarked: “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos.

“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027™ are strategic moves designed to maximise control over our content, enhance fan accessibility, and unlock new revenue streams.

“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.

“We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape.

“We also extend our gratitude to the IMG team for their invaluable support in navigating this complex negotiation with all parties involved and our friends at FIFA and AFC for their tremendous support and collaboration,” concluded Mr. Johnson.

This agreement reinforces Paramount Australia’s commitment to Australian football, which boasts the highest participation rate of club sport in the country and is the leading organized sport for children under 14.

With exclusive coverage of the A-Leagues, Paramount has been involved in Australian football for many years and continue to provide football fans with local broadcasts.

“Australian football fans are the winners here,” said Beverley McGarvey, President of Network 10 and Paramount Australia’s Head of Streaming and Regional Lead.

“Never before have fans had such incredible access to the sport they love, ranging from the A-Leagues all the way through to premium international games broadcast on one free-to-air network and one of Australia’s fastest-growing streaming platforms.

“Perhaps one of the most exciting aspects of the Paramount Australia agreement, which we see as an exciting extension of our coverage of the A-Leagues, is the opportunity for women’s football.

“All CommBank Matildas’ games at the FIFA Women’s World Cup 2027 will be telecast by Network 10 on free-to-air television, as will all Matildas’ games in the AFC Women’s Asian Cup 2026™,” Ms. McGarvey said.

Fans can access the broadcasts via Network 10 and/or Paramount+ subscriptions, exactly like the A-Leagues coverage.

Exclusive behind-the-scenes content, interactive fan engagement opportunities, and social media initiatives will be part of this comprehensive coverage.

The full list of rights included in the agreement are:

  • AFC Asian Qualifiers (FIFA World Cup 2026™ Asian Qualifiers Final Round)
    5 Sep 24 – Australia v Bahrain on Network 10, 10 Play, and Paramount+.
    10 Sep 24 – Indonesia v Australia exclusive on Paramount+.
    10 Oct 24 – Australia v China PR on Network 10, 10 Play, and Paramount+.
    15 Oct 24 – Japan v Australia exclusive on Paramount+.
    14 Nov 24 – Australia v Saudi Arabia on Network 10, 10 Play, and Paramount+.
    19 Nov 24 – Bahrain v Australia exclusive on Paramount+.
    20 Mar 25 – Australia v Indonesia on Network 10, 10 Play, and Paramount+.
    25 Mar 25 – China PR v Australia exclusive on Paramount+.
    5 Jun 25 – Australia v Japan on Network 10, 10 Play, and Paramount+.
    10 Jun 25 – Saudi Arabia v Australia exclusive on Paramount+.
  • FIFA Women’s World Cup Brazil 2027™ (15 matches on Network 10, all matches on Paramount+).
  • AFC Women’s Asian Cup 2026™ (six matches on Network 10, all matches on Paramount+).
  • AFC Asian Cup Saudi Arabia 2027™ (all matches exclusively on Paramount+).
  • AFC U23 Asian Cup 2026™ and 2028™.
  • All CommBank Matildas and Subway Socceroos International Friendlies 2025 to 2028 (15 CommBank Matildas Friendlies on Network 10, all matches on Paramount+ and 10 Subway Socceroos’ Friendlies on Network 10, all matches on Paramount+).
  • Australia Cup Finals 2025 to 2028.

LEDiL: Producing more effective football stadium lighting

Avatar
Image credit: LEDiL website

LEDiL was first founded in 2002 by Tomi Kuntze and Hannu Hukkanen who designed LED lighting solutions for the automotive industry.

In their 22 years of existence, the company have released 15 specialist products, nine of them indoors and the other six outdoors.

The company have released a blueprint for both their ‘Sports Indoor Lighting’ and ‘Sports Outdoor Lighting’ products which cover multiple different sports and the dimensions of their usual playing ground, with a solution on how to create competitive lighting best effectively.

However focusing on football, LEDiL’s S Beam lighting systems are the solution to clubs wanting effective and compliant stadium floodlighting with the needs and requirements of the leagues they play in.

The technology is complex and has been a project that the company have worked on for a while before being first utilised by FK Mačva, the club on top of the Serbian first division.

How does S beam lighting work?

S-beam is a semi-symmetrical beam intended for stadium lighting with special shape of light distribution consisting of two cut-off zones and effective uniformity zone.

With traditional symmetrical beam lighting, it creates an oval-shaped area of light meaning that the light must be titled upwards in order to cover enough space for the clubs to reach the necessary lighting requirements.

This compromise leads to a worse viewing experience for fans at the ground, broadcasters who film the matches on worse lighting, effects the players performance during the match and increases light pollution in the nearby areas of the neighbourhood.

The lens directs the beam from the LEDs more efficiently by controlling the spill light vertically and providing more light to all areas of the ground.

Benefits of LEDiL LED system

– The use of LEDs has resulted in an energy saving of more than 55% reduction in energy costs.

– Reduced energy consumption leading to vastly reduced electrical installation costs and a faster payback.

– The calculated lifetime of the installation is up to 20 times longer than a conventional halogen solution, leading to a considerable saving in maintenance costs for clubs. This is a massive benefit with costs being a main reason why clubs stay away from starting upgrades.

– Improved lighting conditions for players (Training, ability to host night matches).

– Better viewing experience for the fans at the ground.

Optics

Optics distribute the power of LEDs efficiently, something that is especially important in larger sporting arenas and stadiums.

LEDiL utilise their optics to also reduce power consumption and the number of other components such as LEDs and further reducing the investment needed.

Optics play an essential role in ensuring lighting meets the strict league and competition requirements of different sporting codes, especially football.

Similarly to LEDs, Optics save cost and reduce time of instalment which increases efficiency.

How Australian football can use LEDiL

LEDiL currently doesn’t have a presence in Australia and their simple but effective LED and Optics system is perfect for NPL and State League clubs.

The company’s experience in urban and local areas would improve many parks and grounds that require a better lighting standard.

For a country that is rather tight on its football budget, saving money and being more sustainable is important and the values coincide with LEDiL’s business model, making it a really good fit.

Conclusion

The LED lighting future is one that mirrors the company’s vision which is to enhance wellbeing and safety with a goal for a more sustainable future and improved quality of life.

LEDiL are the future of sports stadium lighting, and the efficiency of the product will be a hot commodity in the industry.

Most Popular Topics

Editor Picks

Send this to a friend