Spiideo: AI-powered cameras changing the way sports are broadcasted

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Image credit: Spiideo official website

Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture and broadcast footage at any level.

The company has risen to prominence in rapid time, becoming extremely successful and well-known in the industry 12 years after they were first founded by CEO Patrik Olsson and Chairman, Örjan Johansson. They have partnerships and connections with many of the top leagues and clubs around the world in multiple sports.

Based in Malmo, Spiideo’s camera systems are now installed at over 6,000 venues and used by more than 4,000 teams across the English Premier League, the National Basketball Association (NBA) and college sports, among others.

The company are becoming more and more prominent in the football space. In early 2024, the company expanded its relationship with the National Women’s Soccer League (NWSL) to provide multi-angle AI automated video capture, as well as data breakdowns of every game in the competition.

The company’s two main products are its Spiideo Play cloud-based broadcasting and live streaming platform and Spiideo Perform, which is a video analysis tool.

This is how each of them work:

Spiideo Play

Spiideo Play is an advanced AI-powered broadcast tool that automates sports event production, allowing any rights holder to easily create professional broadcasts.

The company promises lower-tier leagues and niche sports ‘TV-class’ production at ‘previously unimaginable price points’ and is trying to bridge the gap between the top broadcasters and the ones without as much money.

It integrates the roles of camera operator, producer, director, and commentator into one platform, enabling full operational control and automatic content creation.

With AutoFollow™ technology, the system tracks gameplay by following player movements and set plays, ensuring smooth camera motion.

Some of the features in this technology include:

– Multi-angle auto casting

– Instant replays

– Automatic highlight generation

Spiideo Play is cloud-based, allowing for remote production of live sports content without the need for on-site teams.

Spiideo Perform

Spiideo Perform is a cloud-based sports video analysis tool that enables detailed game and player analysis, designed to enhance feedback and development for teams, clubs, and federations worldwide.

The platform uses AI-powered sports cameras to capture high-definition, panoramic footage of games, which is instantly available for analysis on any device.

Coaches can analyse footage using built-in drawing tools and customizable shapes to highlight key tactical points and share insights with the team in real-time.

The goal of this product is similar to Spiideo Play, in the way that it tries to simplify tactical analysis for coaches across many sports with a user-friendly interface and an array of options to review footage.

This streamlined process from capturing video to analysing and sharing it helps teams make more informed tactical decisions and improve overall performance.

The AI-powered sports video production and analysis company is revolutionising the way clubs broadcast their own matches, making the whole process of capturing and reviewing footage a whole lot easier.

The mass appeal of the product lies in its ease of use and the complexity of its analysis tools, all at a fairly affordable price.

For full information on Spiideo, visit their website here.

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Regents Park Saints FC’s women’s game in 2026 and beyond

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Football NSW

The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local football, putting long-term participation at risk. 

 

Keeping pace with rapid growth 

With participation numbers in women’s football rapidly increasing across New South Wales, appropriate infrastructure becomes all the more essential. And for the women and girls looking to join local teams like Regents Park Saints FC, there is growing concern that facilities are struggling to keep up with the modern game. 

Outdated infrastructure, lack of privacy and minimal space in changing rooms have been highlighted as the main issues currently facing the upcoming generations of young female footballing talent. 

Regents Park Saints FC Club Secretary, Vanessa Thorburn, emphasised the benefits to having updated facilities for all players associated with the club. 

“Any updates to our changing rooms are going to benefit our players, but also any other players that use our club,” Thorburn explained via video press release issued Monday. 

Of course, the proposals are not just about addressing present concerns, but about planning for the future of the women’s game and establishing the right environment to nurture young talent.

“The Matildas did a great job of promoting girls in football and I think that it’s something that has really taken off and you see so much more interest in it. We like to think that our club will grow the future Matildas one day,” Thorburn continued. 

 

How can the 2026 AFC Women’s Asia Cup play a role? 

With the 2026 AFC Women’s Asia Cup just around the corner, the next few months represent a pivotal point for the development of the women’s game in Australia. 

In the past, participation and match attendance has increased following major tournaments like the 2023 FIFA Women’s World Cup. For example, between the 2022/23 and 2023/24 season, average attendances at ALW matches shot up from 1,233 to 2,117. It is clear that the Matildas can play in creating nationwide support for women’s football. 

As Australia will host the tournament this upcoming March, there is potential for it to act as a springboard for change across the nation’s football pyramid. 

What remains important to remember is that creating buzz among fans is not enough to sustain long-term progression. The football-fever which will arise when the Matildas kick off in March this year will hopefully infect not only future stars, but the current governing bodies with the power to implement real change in the women’s game. 

 

Coach Education Exchange unites Football NSW and Japan FA

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Football NSW

The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and development systems from which football bodies across Australia can take inspiration. 

 

A valuable partner

The 2026 FNSW Japan Coach Education Exchange comes as the latest display of the strong connection between footballing worlds in Australia and Japan. 

14 Football NSW coaches travelled to Japan for unique insights into what makes the J-League and WE League tick. With both of these leagues being renowned for their distinct footballing identities, elite development pathways, and technical excellence, the program serves as a valuable opportunity for Football NSW to gain new ideas and know-how moving forward. 

During the visit to Japan, the coaching cohort visited several different clubs, including: 

  • Cerezo Osaka
  • Tokyo Verdy
  • JEF United Chiba
  • Urawa Red Diamonds
  • Gamba Osaka

Learning from international expertise

The trip was not, however, merely about uncovering the secrets to club or commercial success. 

Visits to the JFA Academy Sakai emphasised Japan’s commitment to creating elite pathways for talented young players across the country. They believe in nurturing players not only to be talented footballers, but to be confident leaders through their education and lodging system. 

“He or she being gifted does not always have his or her talent blossom. By providing those who have a talent with a good environment and encouraging them to make efforts, we nurture players who can shine in the world,” they explain via the JFA official website. 

Further meetings with Director of Coach Education at the JFA, Kimura Yasuhiko, as well as Head Coach of Japan’s Men’s National Team, Hajime Moriyasu, highlighted the wealth of knowledge which Australia can access during collaborations with the JFA. 

“The opportunity to meet and hear from a national team head coach operating at the highest level of international football proved both humbling and motivating, underscoring the value of global connection and shared learning in coach development,” Football NSW said via press release. 

Following the success of the 2026 FNSW Japan Coach Education Exchange, the objective should now be to transform insights into action. For Football NSW, or any other football association in Australia seeking to develop the game for current and future generations in the region, the lessons learned from international partners must be applied with real conviction and commitment.

 

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