Lionel Messi stars in new film by Bitget

Lionel Messi and Bitget

Bitget and Lionel Messi are teaming up once again to deliver a new film on one of the world’s biggest stars.

Having first formed the partnership in October 2022, Bitget is the only crypto exchange partner for the 2022 World Cup winner and best player of the tournament. The company themselves were established in 2018 and is now the world’s leader in cryptocurrency exchange.

Off the back of Argentina’s major international success, the film will give us a deeper understanding of who Lionel Messi is, and the determination it takes to be regarded as the greatest footballer of all time.

The 2024 film, titled #MakeItCount, is a campaign of inspiring everyone to push beyond their limits and grab every opportunity presented.

Through Messi’s own personal story and Bitget’s core values, the film promotes perseverance against all odds, any progress building upon itself, and a positive mindset no matter what.

Bitget Managing Director Gracy Chen is excited to make a difference through the film:

“Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count,” she said via media release.

“As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve.

“Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology.”

Bitget has also outlined plans to roll out post the Messi film, hosting on-ground Football Challenge events in emerging markets around the world.

Bitget is also investing in Blockchain4Youth, a recognised charity field where local communities can get involved in football and crypto adoption, paving the way for younger generations to understand Web3, blockchain and digital assets better.

To achieve its goal of inspiring Web3 adoption, Bitget is investing $10 million in the Blockchain4Youth project over the next five years.

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Manchester City open new training centre for Women’s First Team

The training centre opened earlier this week, following years of planning, investment and ambition for Manchester City Women.

State-of-the-art facilities

Recently crowned WSL Champions, Manchester City Women will now be able to train, prepare and recover in a truly special, purpose-built facility.

Covering 17,000 square feet, a world-class gym, strength & conditioning facilities and dressing room, the site will help players  to maximise performances on the pitch.

But given the facilities also received input from players and staff, inspiring added touches like social spaces and recognition for players with over 100 appearances, it is clear that this is a deeply personal project for all involved at Manchester City Women.

As Managing Director of Manchester City Women, Charlotte O’Neill, highlighted, the training centre is a symbol of excellence and ambition.

“This building is about so much more than bricks and mortar,” O’Neill said via press release.

“It is about creating an environment here our players can thrive, where standards are set at the very highest level and where the current squad has everything it needs to continue to compete for and win silverware.”

A winning project, for a winning team. The training centre is sure to propel Manchester City Women to even greater heights in the seasons to come.

 

Continuing investment trends

Furthermore, as the result of an AUD 18.6 million (GBP 10 million) investment and purpose-built for Manchester City Women, it is yet another example of the current strength of WSL investment.

Just a few weeks ago, Brighton & Hove Albion unveiled plans to construct a new venue for its women’s team, delivering on a clear intention to support commercial growth and infrastructure in the women’s game.

But even after winning their first WSL title this season, the message from the board is clear: Manchester City Women are a fundamental part of the club’s long-term vision.

“This new facility marks the next logical step in our long-term commitment to Manchester City Women, and is an important milestone for the club as a whole,” said Chairman Khaldoon Al Mubarak.

“We have always believed in investing to create the right environment for players and staff to develop and succeed. That approach has underpinned every aspect of our work since the professional relaunch of Manchester City Women in 2014.”

What does the Federal Budget mean for the Future of Football?

While Canberra spent Budget night arguing about negative gearing, capital gains tax and the politics of broken promises, Australian football was left reading between the lines.

Since ‘Sport’ falls under the jurisdiction of the State level, there was no headline “football package” in Treasurer Jim Chalmers’ 2026–27 Federal Budget, but the Federal budget marks a significant shift in the nation’s economic directive. No billion-dollar infrastructure splash for the world game. No new national facilities program. But for football clubs, players and families, the Budget may still shape the sport more than many realise.

From housing affordability to NDIS reform, fuel prices and women’s participation, football’s ecosystem sits directly in the path of the Government’s economic agenda.

The dominant story of the Budget has been Labor’s overhaul of negative gearing and capital gains tax concessions: reforms that immediately triggered political backlash and dominated national coverage.

Yet beneath the noise, football communities are likely asking a simpler question: what does all this mean for the people who actually play the game?

The answer starts with cost-of-living pressure.

The Budget forecasts inflation hitting five per cent in 2026, largely driven by global fuel shocks linked to conflict in the Middle East. Fuel prices matter enormously to grassroots football, particularly in suburban and regional Australia where families often drive multiple nights a week for training and matches.

The Government’s temporary fuel excise cut which reduced petrol prices by roughly 32 cents per litre may offer short-term relief for clubs travelling long distances and parents already struggling with registration fees.

But the broader economic outlook remains difficult. Slower growth, persistent inflation and rising household pressure could threaten participation rates, especially among lower-income families.

Football Australia and state federations have spent years warning that the game’s biggest barrier is affordability. Boots, rego fees, transport and facility access continue to price players out. A tougher economy only sharpens that problem.

Housing reform may indirectly affect the football workforce too.

The Government argues its negative gearing changes are designed to help younger Australians into home ownership, with Treasury estimating an additional 75,000 first-home buyers over a decade.

That matters in football because the sport’s backbone like coaches, referees, volunteers and young families, is overwhelmingly younger and suburban. If housing affordability improves even marginally, it could stabilise participation in growth corridors where football demand already outstrips infrastructure.

But there are also risks. Critics argue the reforms could reduce investment and tighten rental supply. For many semi-professional players, academy coaches and casual sports workers already locked out of ownership, rising rents would further squeeze disposable income available for sport.

The outlook for differently-abled football

The Budget’s NDIS savings measures may prove even more consequential for football.

The Government says it is “returning the NDIS to its original intent” as part of $63.8 billion in savings and reprioritisations. Disability advocates have already raised concerns about access and participation impacts across community activities.

That includes sport.

Across Australia, football programs have increasingly become entry points for social inclusion and disability participation, from all-abilities leagues to multicultural community initiatives. Any tightening of disability support funding risks flowing directly into reduced participation opportunities for players requiring support workers, transport assistance or specialised programs.

There were, however, some quieter positives for the game.

The Budget continues significant investment into women’s economic participation, childcare and workplace reform. That matters for football at a time when women’s and girls’ participation is booming following the legacy of the 2023 FIFA Women’s World Cup.

Expanded childcare access, stronger paid parental leave and support for women in the workforce may all help sustain female coaching, volunteering and administration pathways that football has historically struggled to retain.

Still, the clearest takeaway for football may be what the Budget did not contain.

Despite football being Australia’s largest participation sport, there was little direct mention of community football infrastructure or long-term sporting investment beyond broader transport and productivity measures.

For a sport preparing for the AFC Women’s Asian Cup 2026 and pushing for future global tournaments, that silence was notable.

Everyone else may be talking about negative gearing. In football circles, the bigger concern is whether families can still afford Saturday mornings at all.

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