Footbar Meteor tracker: a data tracker for everyone

Hailing from France, Footbar is a football technology startup aiming to boost personal performance by providing individualised data to athletes via the organisation’s flagship product – the Meteor tracker. 

Guided by the desire to “democratise access to artificial intelligence in soccer”, Footbar’s Meteor tracker is a non-intrusive and affordable product designed for use by amateurs and professionals.

Headed by experienced individuals in the footballing world such as Stéphane Martin (former president of Girondins de Bordeaux) and Jacques D’Arrigo (former director at Nike and Girondins de Bordeaux), the company has flourished.

Having previously been recognised as the first tracker to be endorsed by the KNVB (Dutch Football Association) and awarded by the FFF (French Football Federation),  Footbar has also enjoyed an extremely successful 2024.

Commercially, the company sold over 30,000 trackers across the year while crucially expanding its club portfolio through gaining 80 contracts with professional and amateur clubs, including big names such as RB Leipzig, Rayo Vallecano, FC Groningen and FC Metz.

The Meteor Tracker 

Designed for clubs and players across the world, the Meteor tracker is an easy to use and comfortable tool.

Instead of being obtuse, bulky or heavy, the Meteor is an incredibly small and lightweight device that either sits in a leg sleeve or is strapped to an athletes’ calf, depending on the player’s choice, in order to measure their performance.

Validated and certified through rigorous testing by Dutch sports analysis company Inmotio, Footbar’s Meteor tracker has been proven to accurately track two types of data.

The first type is technical data, this range of statistics covers explicit footballing actions. Meteor records the following technical data:

  • Shots: Number of shots taken, including clearances and crosses.
  • Max Shot: Fastest shot taken, recorded in km/h.
  • Average Shot: Average speed in km/h of all shots taken.
  • Pass: Number of passes made.
  • Possession: Number of seconds with ball.

The second set of data is physical data, covering non-footballing actions. Meteor tracks physical data such as.

  • Distance: Total distance moved, recording in kilometres.
  • Activity: Proportion of distance covered while running.
  • Sprint Max: Fastest speed achieved.
  • Race: Total time ran, recorded in minutes and seconds.
  • Sprints: Number of times a player recorded a speed 30% above average pace.
  • Average Sprint: The average speed of all recorded sprints.

Utilising artificial intelligence, Footbar breaks down all data recorded by the Meteor and conveys into a digestible format which can be simply accessed through the tracker’s companion app “Footbar”, available on the Apple App Store, or Google Play. This allows coaches and players to access match data on the fly, in their hand, in an easily understandable package.

Acknowledging the long stints players are active for, Footbar has developed the Meteor tracker to be operational for six hours without charging, ensuring coaches do not have to worry about recharging equipment in-between double header matches or long training sessions, letting them focus on what is important.

However, in the event the Meteor tracker needs to recharge, the device has a rapid average charging time of 30 minutes, allowing it to be quickly ready for action. Additionally, the Meteor tracker utilises a small USB adapter, making it easily portable and versatile.

Conclusion 

Having delivered 30,000 products to professional and amateur clubs, across all continents and in 134 countries, Footbar has evolved from a simple start up to a global frontrunner through delivering a world-leading product in the Meteor tracker.

Armed with a global face advertising the brand in Raphaël Varane, Footbar continues to grow, achieving 12 million views on TikTok in 2024 from 30,000 in 2023.

As the organisation’s momentum continues to push it further into the future, the Meteor repeatedly delivers excellence for clubs across the world and could be a valuable tool to elevate those looking to improve.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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