Footbar Meteor tracker: a data tracker for everyone

Hailing from France, Footbar is a football technology startup aiming to boost personal performance by providing individualised data to athletes via the organisation’s flagship product – the Meteor tracker. 

Guided by the desire to “democratise access to artificial intelligence in soccer”, Footbar’s Meteor tracker is a non-intrusive and affordable product designed for use by amateurs and professionals.

Headed by experienced individuals in the footballing world such as Stéphane Martin (former president of Girondins de Bordeaux) and Jacques D’Arrigo (former director at Nike and Girondins de Bordeaux), the company has flourished.

Having previously been recognised as the first tracker to be endorsed by the KNVB (Dutch Football Association) and awarded by the FFF (French Football Federation),  Footbar has also enjoyed an extremely successful 2024.

Commercially, the company sold over 30,000 trackers across the year while crucially expanding its club portfolio through gaining 80 contracts with professional and amateur clubs, including big names such as RB Leipzig, Rayo Vallecano, FC Groningen and FC Metz.

The Meteor Tracker 

Designed for clubs and players across the world, the Meteor tracker is an easy to use and comfortable tool.

Instead of being obtuse, bulky or heavy, the Meteor is an incredibly small and lightweight device that either sits in a leg sleeve or is strapped to an athletes’ calf, depending on the player’s choice, in order to measure their performance.

Validated and certified through rigorous testing by Dutch sports analysis company Inmotio, Footbar’s Meteor tracker has been proven to accurately track two types of data.

The first type is technical data, this range of statistics covers explicit footballing actions. Meteor records the following technical data:

  • Shots: Number of shots taken, including clearances and crosses.
  • Max Shot: Fastest shot taken, recorded in km/h.
  • Average Shot: Average speed in km/h of all shots taken.
  • Pass: Number of passes made.
  • Possession: Number of seconds with ball.

The second set of data is physical data, covering non-footballing actions. Meteor tracks physical data such as.

  • Distance: Total distance moved, recording in kilometres.
  • Activity: Proportion of distance covered while running.
  • Sprint Max: Fastest speed achieved.
  • Race: Total time ran, recorded in minutes and seconds.
  • Sprints: Number of times a player recorded a speed 30% above average pace.
  • Average Sprint: The average speed of all recorded sprints.

Utilising artificial intelligence, Footbar breaks down all data recorded by the Meteor and conveys into a digestible format which can be simply accessed through the tracker’s companion app “Footbar”, available on the Apple App Store, or Google Play. This allows coaches and players to access match data on the fly, in their hand, in an easily understandable package.

Acknowledging the long stints players are active for, Footbar has developed the Meteor tracker to be operational for six hours without charging, ensuring coaches do not have to worry about recharging equipment in-between double header matches or long training sessions, letting them focus on what is important.

However, in the event the Meteor tracker needs to recharge, the device has a rapid average charging time of 30 minutes, allowing it to be quickly ready for action. Additionally, the Meteor tracker utilises a small USB adapter, making it easily portable and versatile.

Conclusion 

Having delivered 30,000 products to professional and amateur clubs, across all continents and in 134 countries, Footbar has evolved from a simple start up to a global frontrunner through delivering a world-leading product in the Meteor tracker.

Armed with a global face advertising the brand in Raphaël Varane, Footbar continues to grow, achieving 12 million views on TikTok in 2024 from 30,000 in 2023.

As the organisation’s momentum continues to push it further into the future, the Meteor repeatedly delivers excellence for clubs across the world and could be a valuable tool to elevate those looking to improve.

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Chelsea FC partners with Strava in landmark lifestyle partnership

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

Spain’s Liga F receives history-making investment into women’s football

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

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