Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

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Football Victoria Welcomes AquaMe as Hydration Tech Partner

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Image Credit: Football Victoria Website

Football Victoria (FV) is excited to announce its partnership with AquaMe, with cutting-edge hydration technology for the next generation of upcoming footballers.

AQUAME is a cutting-edge smart water bottle system designed to meet the demands of today’s athletes. By combining advanced sensor technology with a sleek, user-friendly design, AQUAME supports personalised hydration management tailored to individual needs.

FV’s Executive Manager of Commercial, Chris Speldewinde, welcomed the partnership with open arms.

‘We’re thrilled to be aligning with AQUAME, whose focus on innovation and athlete well-being aligns perfectly with our academy’s mission to prepare players for the highest level,” he said via press release.

As part of the onboarding process, each FV Academy player has received their own AQUAME 2.0 Smart Water Bottle, along with access to the AQUAME PRO App.

This innovative system empowers players to track and maintain their hydration—from pre-training preparation to post-match recovery—using the same elite tools trusted by professional clubs such as Valencia CF, Deportivo Alavés, and the Mexico National Team.

By analysing both real-time and historical hydration data, AQUAME helps address the risks of both over- and under-hydration, ensuring each athlete maintains optimal hydration levels.

This data-driven approach provides deeper insights into the causes of dehydration, enabling teams to take proactive steps and prevent issues before they occur.

The integration of AQUAME into the FV Academy program marks a proactive step in equipping young athletes for the demands of high-performance sport, while promoting lifelong healthy hydration habits.

AQUAME Executive Steve Xie also shared his enthusiasm for the partnership, highlighting the shared commitment to athlete wellbeing and innovation.

“Partnering with Football Victoria allows us to support the next wave of football talent with technology proven to enhance performance and recovery,” he said via press release.

To mark the launch of this exciting collaboration, AQUAME is also offering all Football Victoria families an exclusive 10% discount on the AQUAME 2.0 Smart Water Bottle and App.

Use code FOOTBALLVIC at checkout via the link below to access a special offer and experience the latest innovative technology in hydration.

AquaMe x FV Special Offer

GIS partners with University of Newcastle to launch stadium campus in Sydney

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Image Credit: Global Institute of Sport

The Global Institute of Sport (GIS) has announced a landmark partnership with the University of Newcastle to launch a state-of-the-art campus in Sydney.

Sydney’s iconic sporting precinct, which is home to the historic Sydney Cricket Ground and the world-class Allianz Stadium, is set to welcome a new wave of students preparing for careers in the sports industry.

With the nation heading into a golden decade of sport in the lead-up to the Brisbane 2032 Olympic and Paralympic Games, the new campus is set to play a key role in developing the talent that will drive the industry forward.

This collaboration will offer postgraduate programs at these inspirational sporting venues as well as the University of Newcastle’s Sydney CBD campus, thanks to a partnership with Venues NSW.

The unique ‘stadium-based’ campus model of learning is based on GIS’ success of campuses including Wembley Stadium in London and Inter Miami’s Chase Stadium in the USA.

The new Sydney campus will offer two master’s degrees: a Master of International Sports Business and a Master of Sports Analytics, along with a Graduate Certificate of Sports Analytics.

These programs are the first Australian university degrees with teaching from inside stadiums and are open to both domestic Australian and international students from January 2026.

“This partnership marks a significant milestone for GIS and reinforces our commitment to providing world-class sports education,” said Sharona Friedman, President and CEO of Global Institute of Sport.

“By combining our global expertise with the academic strength of the University of Newcastle and the unique access to elite venues provided by Venues NSW, we are creating a first-of-its-kind learning experience for Australian students as well as producing the next generation of leaders for the ever-growing Australian sports industry.”

The Master of International Sports Business will provide students with a comprehensive understanding of the global sports landscape, covering areas such as sports marketing, sponsorship, economics, sustainability, leadership, integrity and athlete management.

The Master of Sports Analytics and Graduate Certificate of Sports Analytics will focus on the use of data analytics to improve sporting performance, fan engagement, and business decision-making, one of the fastest growing areas within sport.

“We are excited to be partnering with GIS to offer these Australian-first programs which will deliver experiences far beyond the traditional classroom setting,” said Professor James Skinner, Dean of the University of Newcastle’s Business School.

“To further mark the University of Newcastle’s 60th year delivering world class education, this unique collaboration offers our students unparalleled access to international experts, hands-on experience and world-renowned facilities to set them up for successful careers in the dynamic sports sector.”

Sydney-based students will also be able to learn at GIS’ professional sports facilities around the world which in addition to Wembley Stadium and Chase Stadium also includes the iconic Melbourne Cricket Ground, RSC Anderlecht’s Lotto Park in Brussels, Maple Leaf Sports & Entertainment’s BMO Field in Toronto, and football academies in Dubai and Jamaica.

This access, facilitated in Sydney by Venues NSW, will provide students with real-world insights into the operations of major sporting venues, events and organisations as well as access to a vast network of sports industry guest speakers that has already included the likes of Socceroo and Liverpool legend Harry Kewell, former Wallabies captain James Horwill, and senior executives from Cricket Australia, Tennis Australia, AFL clubs and A League clubs.

“Venues NSW is delighted to support this partnership and contribute to the development of future sports industry leaders, as well as the sector and the economy more broadly” said Matt Hart, General Manager – Commercial at Venues NSW.

“The Allianz Stadium and Sydney Cricket Ground are inspiration venues, and we are excited to provide students with the opportunity to learn in these world-class settings.”

Applications for the Master of International Sports Business, Master of Sports Analytics, and Graduate Certificate of Sports Analytics are open now. For more information about the programs and how to apply, please visit www.gis.sport.

Information session

An open evening and networking event will be held at the Allianz Stadium on Monday 12th May from 5.30pm. Register at www.gis.sport/events.

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