Sevilla FC is the first sports club in the AI Alliance

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Sevilla FC has made history as the first sports club invited to join the AI Alliance, a global community dedicated to the responsible and ethical advancement of artificial intelligence. Among over 150 member organisations, Sevilla FC stands out as the only sports club, highlighting its commitment to technological innovation in sports.

Co-founded by IBM and Meta, the AI Alliance brings together leading technology companies like Intel, AMD, Oracle, Red Hat, and Sony. It also includes renowned academic institutions such as CERN, EPFL, ETH Zurich, Yale, Cornell, the University of Tokyo, Imperial College London, and the Indian Institute of Technology Bombay.

Nationally, Sevilla FC is the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, representing a significant milestone for sports and technology in Spain.

Sevilla FC has long been a leader in adopting cutting-edge technologies across both sports and business operations. The club has utilised AI to develop advanced solutions in various areas, including player identification and profiling based on scout evaluations in natural language. On the commercial side, AI has been integrated into ticketing, sponsorship, and Fan 360 tools, with a strong focus on attendance prediction, greatly enhancing the management of the secondary ticket market.

Club president, José María del Nido Carrasco, expressed great enthusiasm about the club joining this organisation.

“For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field,” he said via Sevilla FC statement.

Through its membership in the AI Alliance, the club adopts and aligns with the core principles of this community, including:

  • Global collaboration to advance AI development.
  • The definition and development of AI use cases in the sports industry.
  • The promotion of open source technology that encourages equitable access to AI.
  • The development of and adherence to standards that ensure trust and security in AI applications.

This achievement not only reinforces the club’s dedication to digital transformation but also establishes it as a leader in creating a more innovative, ethical, and sustainable sports ecosystem, setting a precedent for other sports clubs to follow.

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Football Queensland and SW Brokerage begin new partnership

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In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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