Genius Sports secures Serie A data and streaming rights

In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.

Through this agreement, Genius Sports becomes the sole authorised distributor providing sportsbooks with the fastest, most accurate, and secure data and high‑quality video. The partnership also grants access to tracking data, enriching broadcast content, match reports, editorial analyses, and reporting.

This move further strengthens the sports data company by adding to their already impressive content portfolio including the Premier League and Ligue 1, and positions the firm as a global leader in live football content for the betting industry.

At the heart of this collaboration lies BetVision, the world’s first interactive, in‑play betting platform, powered by AI and real‑time data overlays. Originally launched with the NFL, BetVision now integrates Serie A, enabling fans to watch live action, customise viewing, and wager around the game, all within a single interface.

Lega Serie A CEO Luigi de Siervo praised the agreement as a vital step toward safeguarding data integrity and securing revenue streams for clubs, while calling on lawmakers to uphold betting regulation standards.

“Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season,” he said via press release.

“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.”

Similarly, Genius Sports CEO Mark Locke hailed the partnership as a powerful testament to Genius’s technological strength and execution capabilities.

“We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance,” he said via press release.

This agreement marks a significant step in the growing convergence of sports data, streaming, and interactive betting, underscoring how top leagues and tech providers are shaping the future fan experience.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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