Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …
Para Hills Knights SC Awards Grounds Naming Rights To Sponsor
The football club’s home grounds, previously named The Paddocks will now be known as Cass & Co Stadium.
Jets and University of Newcastle Unite to Empower Future Leaders
The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.
Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead …
Perth Glory Extends Deal With Theme Group
The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.
Gungahlin United FC Announce Insolvency, Surprising Club Families
The NPL football club reportedly owes ACT sportsgrounds and numerous creditors approximately $550,000 in total, exceeding the estimated $200,000 from the club’s previous financial forecast submitted to Capital Football.
Bentleigh Greens Confirm Renewal of Sponsorship with Structural Challenge
Bentleigh Greens have confirmed the renewal of their partnership with returning sponsor Structural Challenge for the 2026 season.
Perth Glory Relocates With WA State Government Investment
Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.
Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
Altona East Phoenix SC Makes Deal With The Eye Labs
The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.
Gelatissimo Help WanderKid Program Return To Wanderers FC
The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.
Newcastle Jets Women Secure Major Backing from nib
The Newcastle Jets have announced nib as the new principal partner of the Club’s A-League Women’s team for the next …
Avondale FC Welcomes Alceon as Sponsor for Australian Championship Campaign
Avondale FC has officially announced that Alceon will join the club as one of its major sponsors for their 2025 …
Para Hills Knights Soccer Club Get New Website In Sponsorship With RP Squared
As agreed in the sponsorship, RP Squared have designed the football club a brand new website to replace their old site, as well as sponsoring a junior team.
George Cross FC Make Coaching Deal With DF Football
DF Academy (aka DF Football) is specialist football training group with programs run professional ex-footballer, Western United coach and Pro Licence Coach, Diogo Ferreira.
How Xtract One Is Reinventing Venue Security with AI
When fans pour through stadium gates or concert turnstiles, safety should feel effortless, it should just be a part of …
The Fast Rise of Futsal: Why Melbourne’s Next Big Sports Investment Lies Indoors
Across Australia, participation in futsal has grown exponentially, with participation increasing approximately 11% from 2022-2023, which puts futsal in the same group as Australia’s fastest-growing organised activities.
Wollongong Wolves FC Announced Buonissimo Bakery Sponsorship
The bakery’s logo will be displayed on the front of the football club’s official playing kit during the Australian Championship and 2026 NPL season, beginning this weekend when the Wolves play against South Hobert in the first Australian Championship game.
Persistence Pays Off: Oakleigh Cannons Celebrate $14.7m Upgrade at Jack Edwards Reserve
Oakleigh Cannons officially unveiled their new $14.7 million grandstand and facilities at Jack Edwards Reserve after years of planning and …
Victory and Airmaster Unite to Support Youth Career Pathways
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
Preston Lions FC Promote Sponsor Branding Space
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Attiki Returns As Women’s and Girls’ Team Sponsor For Bentleigh Greens SC
Bentleigh Greens SC have announced a returning sponsorship with Attiki for their Women’s and Girls’ teams ahead of the 2026 …
Leverkusen CEO Calls for Global Salary Cap to Level Football
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
Avondale FC Announce Sponsorships Before Australian Championship
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
Clublinks Named Venue Operator for New Sports Centre
The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.
NSW Government Funds Sports Clubs’ Facilitation of AEDs
The Heartbeat of Football Foundation, who attended, have also received a $150,000 grant by the government to conduct research into which NSW sports clubs and centres who may lack AEDs in hopes it will provide insight and guidance for future government investments.
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
Melbourne Victory Extend Dealings With Dulux
In the partnership with Melbourne Victory, Dulux will continue their branding across the club, including their famous Dulux Dog being present in member communications, as well as making special appearances at a match during the season.
New Vodafone & UEFA Partnership Secures Growth for Women’s Football
Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become …
Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete
Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is they recognised young female athletes require a tailored program to improve strength, increase recovery times and above all prevent injury.
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Renovated Moroccan Stadium Re-Opens Ahead of FIFA World Cup 2030
The renewed stadium, designed by global design firm, Populous, led by Moroccan firm Orange Atelier, will be used to co-host the FIFA World Cup 2030 alongside with Spain and Portugal by holding games during the tournament as well as the opening match, semi-final and final of the Africa Cup of Nations (AFCON) 2025 in mid-December.
Victory and Skechers Renew Two-Year Deal
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
ACT Government Maintain Sportsgrounds Ahead of Summer Sports Season.
While city crews will be doing work like top dressing, upgrading turf, fertilising and removal and installation of goal posts, the fields will be closed to the public until the end of the month.
GIS Partners with QUT to Launch FutureSport 360
The Global Institute of Sport (GIS) has partnered with Queensland University of Technology (QUT) to deliver FutureSport 360.
Melbourne Victory Welcomes Mayfield Ahead of 2025/26 Season.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
“It’s about growing the game and encouraging kids to play” – Bentleigh Greens President Gregoriou on $2.4 Million Investment in New Women’s Pitch
Bentleigh Greens Soccer Club has announced a $2.4 million investment to build a new pitch at Kingston Heath Soccer Complex, …
Prime Vision launches in UK with Video Game Style Coverage
Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from …
WA Government Boosts Grassroot Sports in New Grant
The funding will benefit a variety of 189 sporting organisations across the state, selected in the first batch of grants this year.
Ligue 1+ Smashes One Million Subscribers in Groundbreaking Streaming Success
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
“Big Brands Haven’t Truly Invested the Time for Women’s Boots” – Sam Turner on the lack of women-specific football boots
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
East Kew FC Thankful For Willsmere Park Reconstruction
Willsmere Park will receive a new irrigation system and drainage to prevent sportsground closures, a minor realignment and replacement of the cricket pitch so it no longer overlaps with the soccer fields. and a new playing surface.
Driving global sports leadership: Master of International Sports Business program at GIS (Sydney)
Course Overview The Master of International Sports Business, delivered in partnership with the University of Newcastle, is a pioneering degree …
Haier Makes Deal with Liverpool FC and Paris Saint-Germain
The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
Stan Sport Adds 2026 World Cup Qualifiers to Line-Up
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
WSL Lands Global Broadcast Deals
The Women’s Super League (WSL) has taken another major step in its global expansion, confirming 13 new international media rights …
Hisense Backs FIFA For the FIFA World Cup 26
The partnership will also continue FIFA’s use of Hisense television technology is a focus to provide their global audience with access to the game through fan engagement campaigns, global marketing rights, and prominent brand visibility across digital and physical platforms.
“Something the players’ association needs to look at” – Sam Turner on improving boot access for professionals
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
ACT Community Sport Grants Open for Local Football Clubs
The scheme is made up of two programs, the Community Sports Facilities Program and the Club Enhancement Program, both made to support sport, recreation and community organisations in developing new and existing facilities, programs, and initiatives which enhance sporting participation
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
Football Australia Extend Deal with PacificAus TV
Football Australia, in collaboration with Free TV Australia, have extended their partnership with PacificAus TV through to 2027.
Chemist Outlet Teams Up with Central Coast Mariners Women’s Team
Serving as the Exclusive Chemist Partner, Chemist Outlet will provide vital support to the club’s women’s program both on and off the field, with branding to feature on the sleeve of the 2025/26 Ninja A-League Women’s jersey.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Sharp EIT Named Official Solar Partner of Football Victoria
Football Victoria has signed a new agreement with Sharp EIT, naming them the official technology and commercial solar partner. The …
NSW Government Backs Bold Launch of Australian Championship
The funding is set to elevate the Australian Championship through the engagement with multicultural communities, enhancing venues with equipment and upgrading minor infrastructure to help broadcast key matches nationally.
Newcastle Jets and PMP Mining Expand Strategic Collaboration
The Women’s team will have PMP Mining branding on the front of their playing shorts next season as a part of the partnership.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
1.14 million reasons football belongs on Free-to-Air TV
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Football Australia and OFC enter agreement to grow Pacific football
Football Australia and the Oceania Football Confederation (OFC) have entered into a new agreement with the aim of advancing the …
Bundesliga Pioneers UK Rights Access for Content Creators
The Bundesliga has unveiled a landmark broadcast model in the United Kingdom, becoming the first major European football league to allocate rights to content creators alongside traditional broadcasters.
Pepsi MAX Named Founding Partner of Hill Dickinson Stadium
The strategic deal Pepsi MAX as the club’s Official Soft Drink Supplier, permitting PepsiCo products to be stocked in the various retail points of the stadium, as well as company branding on venue assets like LED boards and digital menus.
“Coaches aren’t treated with the respect they deserve” – Phil Moss on improving conditions and recognition in Australian football
In Episode 12 of Soccerscene’s Off the Pitch Podcast, Former A-League head coach Phil Moss explored the topics of coaching at the highest level in the country, how we can do better to support coaches at the professional level and the mentors that shaped his career in both business and football.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Corpay Cross-Border and New Zealand Football FX Agreement
Corpay Inc. has announced an agreement for owned Cross-Border business to become official Foreign Exchange (FX) Partner for New Zealand Football.
US investment could strip European football of traditional values
As of the 2025/26 season, 10 of the 20 Premier League clubs, 9 of the 20 Serie A clubs, and a quarter of Ligue 1 clubs are majority US-owned.
NSW Football clubs secure major government grant funding
Football across New South Wales is set to receive a significant boost, with more than 30 Football NSW affiliated clubs …
Brisbane Roar secures sleeve sponsorship with Focus Construct
Brisbane Roar has announced a new two-season agreement with Focus Construct Pty Ltd, which will see the Queensland-based company join …
Manchester United Seals Strategic Deal with Sokin
Sokin have promised to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.
Redeveloped John Hall Reserve Pavilion opens
Darebin City Council and Eastern Property Services have completed the redevelopment of the John Hall Reserve Pavilion. The new Pavilion, home to Azaad Club Melbourne, delivers on a key strategic action outlined in the 2021-2025 Darebin Council Plan.
Manchester United signs three-year Coca-Cola deal
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
GIS industry masterclass inspires growth in women’s sport
The evening began with an introduction to GIS and its programs designed to develop the next generation of sports industry leaders. The panel featured Dr Alana Thomson from the University of Newcastle, Chantella Perera, General Manager of KOJO Sport and advisory board member, and Yael Reed, a sport commercial and marketing leader.
Football Australia and CAFA unite to advance women’s football in Central Asia
Football Australia and the Central Asian Football Association (CAFA) jointly delivered a targeted sports diplomacy initiative in Dushanbe, Tajikistan, from …
CAS upholds Palace Europa League expulsion over ownership rules
Crystal Palace have lost their appeal against expulsion from the UEFA Europa League, with the FA Cup winners now set …
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
“It bewilders me that there is a cost barrier for the best young talent to a national tournament” – FV Interim CEO Dan Birrell on Emerging Soccerroos and football’s cost barrier
Birrell spoke about the recent Emerging Socceroos Championships and how the fact each participant had to pay thousands of dollars ‘bewildered’ him.
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Floreat Athena FC unveils modernised club facilities
Floreat Athena Football Club has officially completed a multi-million-dollar redevelopment, unveiling state-of-the-art changerooms and clubrooms in a landmark moment for one of Western Australia’s most storied football institutions.
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
FC Bayern Munich ink a massive deal with Emirates
Under the deal, Emirates secures a broad range of branding, hospitality, and marketing rights, further expanding its global sports sponsorship portfolio and reinforcing its connection to elite football audiences.
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
Newcastle Jets strengthen ongoing deal with Port of Newcastle
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Walmart, MLS join forces for World Cup build-up
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
Toowoomba Grammar School leading the way in referee development
Toowoomba Grammar School (TGS) has enjoyed strong success this season, not only through its on-field performances but also via the …
Auckland FC and NRF launch free junior clinics
Auckland FC, in collaboration with Northern Region Football (NRF), has launched a series of free community football clinics aimed at …
Wellington Phoenix and Gazley Motors continue strong relationship
Wellington Phoenix have confirmed the renewal of their partnership with Gazley Motors, marking the fifth consecutive season of support from …
Burnley FC and X unveil groundbreaking content series
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Garmin joins Saints as official men’s sleeve sponsor for 2025/26 Season
Garmin Takes Centre Stage as Saints’ Official Sleeve Sponsor for 2025/26!
Football SA teams up with Bleasdale Wines to improve grassroots
Football South Australia has announced Bleasdale Wines as its Official Wine Partner, signalling the start of a bold and values-driven …
Arsenal FC and Airwallex unite in global deal
Arsenal FC has confirmed a new multi-year partnership with Airwallex, naming the global financial technology company as the club’s Official Finance Software Partner. The collaboration brings together two globally recognised brands, focused on innovation, performance, and expanding their reach both on and off the pitch.
Tasmania’s dream of a football home is one step closer
Tasmania’s football community has welcomed a $350,000 commitment from both the Liberal and Labor Governments, bringing the vision of a dedicated Home of Football one step closer.
Manchester City, Puma sign $2.06 billion record kit deal
Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most …
SportsFX renews commitment to supporting Australian footballers abroad
Game-Changer: SportsFX Doubles Down on Backing Aussie Footballers Abroad
U.S. Soccer and TST join forces to grow the game
Game-Changing Alliance: U.S. Soccer and TST Ignite a New Era in American Soccer!
Deltatre and Endeavor merge to transform sports streaming
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
FV Celebrates Major Facility Upgrades Across Regional Victoria Under RCSIF
Football Victoria (FV) is pleased to acknowledge the announcement of four successful projects funded through the Victorian Government’s Regional Community …
Introducing the Nine Ad Manager Association and Community Club of the Year Awards
Football NSW is proud to introduce the inaugural Football NSW Association of the Year Award, which will be presented at …
Redlynch Strikers United FC Leading the Way in Safeguarding and Inclusion
In Far North Queensland, Redlynch Strikers United FC is doing more than producing talented footballers – it’s creating a safe, …
“We’ve proven we can compete against the best” – Aki Ionnas on how Oakleigh Cannons can become a powerhouse club on the national stage
“We’re Ready to Take Over”: Aki Ionnas Declares Oakleigh Cannons Are Set to Become a National Powerhouse After Proving They Can Beat the Best!
Chelsea FC and Fanatics extend long-term collaboration
Chelsea FC and Fanatics Supercharge Their Global Collaboration!
Wellington Phoenix unveil Dynasty Sport as new apparel provider
Wellington Phoenix has entered in a fresh partnership with Dynasty Sport, marking the beginning of their role as the club’s official apparel partner from the 2025/26 A-Leagues campaign.
West Ham United teams up with BOYLE Sports in multi-year deal
West Ham United Lands Game-Changing Multi-Year Partnership with BOYLE SPORTS!
RB Leipzig to introduce virtual perimeter advertising for international broadcasts
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
Local Sport Grant Program 2025 has commenced
The Local Sport Grant Program is designed to boost consistent and long-term participation in sport across NSW.
AI to Transform Premier League with Microsoft Deal
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …