Senol links up with Football Victoria as naming rights partner

Avatar
Image credit: Football Victoria

Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set to run until the end of 2029.

A history of collaboration

News of a collaboration between Senol and Football Victoria should come as no surprise given the longstanding connection between the two. Senol has worked with FV as a direct club sponsor and partner since 2019.

As the official naming rights partner of what will be the Senol National Premier Leagues (NPL) Victoria, Senol’s ongoing commitment to football across the state will be essential to its growth in the seasons to come.

In addition to taking on the role of naming rights partner, the Melbourne-based property developer will continue as presenting partner of the Senol Victorian Football Gala and FV Business League member.

A celebrated partnership

Partnerships such as this are essential to sustaining and encouraging development of state-level football.

Furthermore, collaborating for seven years and showing no signs of cutting ties, Senol and Football Victoria prove that there are dedicated people and businesses in the local community who can play a role in the sport’s progression statewide.

Football Victoria CEO, Dan Birrell, expressed his pride at the continued alliance with Senol.

“This is a landmark agreement for NPL Victoria and speaks volumes about the strength of the competition and the direction we are heading,” Birrell said via official press release.

“Senol’s name is closely intertwined with football in Victoria and their support will play a crucial role in enhancing the profile of the NPL Victoria competition over the next four years.”

Committed to the game’s growth

Football plays an undeniable role in the state’s identity. With participation levels at an all-time high (reaching more than 350,000 participants in total) and demands for development growing stronger, receiving the long-term backing of organisations like Senol will be vital.

“Football is embedded in communities right across Victoria and NPL Victoria represents the very best of the game in this state,” outlined Senol CEO, Rustu Senol.

“We are proud to partner with NPL Victoria as naming rights sponsor and look forward to working with Football Victoria to support the continued growth of football at every level.”

But behind the strategic alliance between Senol and FV, is a team of professionals who understand that football is more than just a game; it is part of Victoria’s identity which deserves to be backed.

 

For more information about Senol and the services they offer, read here.

Previous ArticleNext Article

FQ Reinstates WinterFest 2026 at the Sunshine Coast

Avatar
Image Credit: Football Queensland

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

Avatar
Image credit: Deploy Football

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

Most Popular Topics

Editor Picks

Send this to a friend