Para Hills Knights SC Awards Grounds Naming Rights To Sponsor

Para Hills Knights Soccer Club have announced their long time platinum sponsor of the club Cass & Co Conveyancing have been awarded naming rights to the club’s home grounds.

Cass & Co Conveyancing is a South Australian conveyancing firm which offers professional understanding and advice when clients are buying or selling properties by handling the legal aspects of the transactions to remove concern and make the process hassle-free.

The football club’s home grounds, previously named The Paddocks will now be known as Cass & Co Stadium in the new naming deal.

Para Hills Knights Soccer Club Treasurer Jamie Ocego-Kingsley remarked on Cass & Co’s dedication to the club, including assisting and attending match days at the club.

“Over the year, Cass & Co have been a valued sponsor, and they have taken the opportunity to come on board for the ground’s naming right,” he said to Soccerscene.

Para Hills Knights and Cass & Co have been partners since 2022, with the conveyancing company stating in their announcement of the sponsorship they believe in the power of sport and its ability to bring people together and create lasting memories.

The football club will be celebrating 30 years playing at The Paddocks (now Cass & Co Stadium) next year, moving from Nelson Road in the mid-80s after years of success and a major cup.

The grounds have been a major part of the club’s identity and community and fan engagement, being the location of numerous local events.

Para Hills Knights as well as other football clubs have called the grounds home, with updates to infrastructure like changing rooms and function spaces to allow Para Hills United Soccer Clubs to be able to operate under the same roof completed in 2024.

With the new stadium name, Para Hills Knights Soccer Club and other clubs will still continue to prioritise youth football and programs to promote young players’ development and teamwork both on and off the field.

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Australian Sports Group reveals ambitious blueprint for Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

Ford Australia joins Newcastle Jets as major partner for 2026/27

The Newcastle Jets have secured Ford Australia as a major partner for the 2026/27 season. This brings one of the country’s most established automotive brands onto the club’s A-League Men’s playing shirts.

Announced on 16 October, the partnership will see Ford Australia feature on the sleeve of the Jets’ men’s jerseys throughout the season.

The agreement connects Ford with a club that has a strong identity in the Hunter region. In addition, it provides a platform to engage with local supporters, families and the wider community through football.

Ford Australia Marketing Director Ambrose Henderson said the partnership would help the company connect with Jets fans across the region.

“Sport brings people together, and the Jets are an important part of the Hunter region,” Henderson said. “We’re looking forward to sharing that connection with the club’s fans and families – and helping them make the most of every journey, from match day to weekend adventures.”

For the Jets, the deal adds another major brand to their commercial portfolio as the club enters the 2026/27 campaign. Executive Chairman Maurice Bisetto welcomed Ford’s involvement.

“It is fantastic to have a partner on jump on board with enormous calibre such as Ford Australia,” Bisetto said.

The partnership also provides Ford with a connection to a growing football audience following a hugely successful 2025/26 season through a club whose reach extends beyond matchday, creating opportunities to engage with supporters through the season.

Financial terms and the duration of the agreement beyond the 2026/27 season were not disclosed.

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