PSG announce Qatar Airways shirt deal worth around $106 million

Qatar Airways

Ligue 1 title winners and historic French side Paris Saint-Germain have unveiled Qatar Airways as their new front-of-shirt sponsor in a multi-year agreement.

The Qatari state-backed airline has been a premium partner of the Ligue 1 club since 2020, reportedly paying between €5 million ($7.5 million AUD) and €10 million ($15.1 million AUD) per year. The upgraded deal covers PSG’s men’s, women’s and youth teams.

The airline’s visibility will be stepped up in the Parc des Princes stadium with additional LED exposure and upgraded VIP hospitality experiences. PSG and Qatar Airways are also promising more innovative content offerings to engage fans worldwide.

The value of the deal has not been disclosed. PSG’s preceding front-of-shirt sponsorship with Accor was reportedly worth between approximately €60 million ($90.9 million AUD) and €70 million ($106.1 million AUD) per year, with SportBusiness reporting the agreement with the Qatari flag carrier is in the same bracket. The multinational hotel chain had been PSG’s shirt sponsor since the 2019/20 season.

Qatar Airways has previously sponsored the shirts of Spanish giants Barcelona and Italian outfit AS Roma. The airline also has deals covering the 2022 FIFA World Cup and with German champions Bayern Munich, much to the disdain of their fans.

“We are delighted to see Qatar Airways step up their commitment to the Paris Saint-Germain family,” Marc Armstrong said in a statement, chief partnerships officer of Paris Saint-Germain.

“Qatar Airways are extremely involved in sport. It is an ambitious airline, one of the most acclaimed in the world and by featuring on the rouge and bleu jersey, Qatar Airways will increase their global visibility and integration into football just a few months before the World Cup starts in Qatar and way beyond it too.”

Thierry Antinori, Qatar Airways’ chief commercial officer, added in a statement:

“Our connection with the club has gone from strength to strength, and the new season will feature Qatar Airways on the front of the club’s kits; one of football’s most recognised jerseys.

“Similar to Qatar Airways, the club has big ambitions in football, and we look forward to being a part of their success in the coming years.”

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Harry Michaels – Never Standing Still

It’s hard to imagine that so much life experience can be packed into one person’s voyage of discovery but in the case of Harry Michaels it has all materialised.

Michael’s recently, published autobiography is the fascinating account of a man who was determined to succeed in life, whatever the obstacles.

Significantly, his early life at the age of nine was smeared with the tragic loss of his father. Many people would have found it extremely difficult to ever recover from such a bitter experience but not Harry Michaels.

Incredibly, something in the makeup of this young man encouraged him to achieve greatness in honoring the life of his father.

There is a constant message in the book that Michaels would honor his father’s memory forever by achieving perfection in his life endeavours.

Michaels achieved many milestones in his life and football was to become a central theme after he first kicked a ball with his peers in the narrow streets of Cyprus, followed by playing in the school team when he stayed with his aunt in London for a few years after his father’s death.

Australia is the lucky country and when Michaels and his family migrated to Australia, this country was to become infinitely better for it.

In a relatively short space of time, Michaels and his family adjusted to life in their adopted country and when Harry acquired a part in the Channel Ten sitcom, Number 96, the sky was the limit for his future plans.

He became a household name in the living rooms of Australian television viewers and eventually succeeded in entering the cut-throat world of production with the Greek Variety Show.

His biggest success was with Aerobics Ozstyle which originated in 1997 when he witnessed some people doing exercise routines for a television show on the beaches of California and subsequently instigated a pilot television show in Australia.

Currently, it is experiencing a huge revival on Youtube.

Michael’s great love for football naturally led him into the broadcasting arena of the world game and from 1982-2006, he covered NSL and international matches for SBS, including the 1993 World Youth Cup in Australia, Australia v Argentina World Cup qualifier featuring the immortal Diego Maradona, the 1997 World Cup qualifier between the Socceroos and Iran and 2005 elimination match in Sydney between Australia and Uruguay which received some of the highest ratings of any sporting contest ever televised in Australia.

Perhaps, the most dramatic event of all was the coverage of the Pratten Park riot in 1985 at a match between Sydney Olympic and Sydney City.

If this wasn’t enough, Michaels also financed Wollongong Wolves in the 1988 NSL season and was successful in attracting the talents of Paul Mariner, Alan Brazil and Trevor Francis to the club as guest players which led to the first major title won by an Illawarra club since South Coast United led by the mercurial, Jim Kelly, won the 1963 NSW State League grand final in front of a record Australian club attendance of 30,500.

He was the President of Sydney Olympic from 1991-1993 and made a major impact on the club.

Michaels never wanted to be praised for his contribution to football and very people knew he introduced Ericsson Australia, Nanda Spaghetti, Coca Cola, Winfield, Beach Fashions, and Westend Beer Company as sponsors of the NSL, while never asking for any financial reward.

Also, when the broadcasting company which produced the A-League faltered half way through the 2023/24 season, it was Harry Michaels who stepped in to fill the void.

Ironically, Harry was not asked to tender for the broadcasting rights in the following season.

It was something he found hard to accept but successful people like Harry don’t dwell on such events and seek the next challenge.

Hence the title of his book, ‘Never Standing Still’ is a true reflection of a man who let’s no barrier stand in the way to achieve his next goal where others would have given up long before.

Appropriately, his true worth and contribution to the community was duly recognised when he was awarded the Order of Australia Medal in 2004 for his services to broadcasting and football.

This book should be read by all people who want to be inspired by a story where adversity was converted to positives and all football administrators who would learn how the man Harry Michaels became a winner and a highly respected public face in Australian society for his unselfish community contribution.

Bentleigh Greens sign Astoria GWM as Major Partner in two-year deal

Bentleigh Greens has signed  Astoria GWM as a new Major Partner, with the local business committing to back the club for the next two seasons.
The agreement gives the Cheltenham-based Greens long-term commercial support for their senior men’s, women’s and junior programs at Kingston Heath Soccer Complex, and adds another local name to the club’s growing list of business partners.

Bentleigh Greens President Abraam Gregoriou said the deal showed business recognising the value of football in the community.”Seeing local businesses like Astoria GWM put their hand up to back the Greens is exactly what football in this country needs,” Gregoriou said.

“Clubs like ours look after hundreds of players, from our youngest juniors right through to our senior men’s and women’s sides, and that growth simply doesn’t happen without partners who are willing to invest in it.

A two-year commitment gives us the stability to plan properly, and it shows that business sees real value in the game and the community around it.”

The multi-year term is significant for a club at NPL level, where commercial income underpins everything from senior squads to junior and women’s pathways, and where certainty beyond a single season allows for longer-term planning.

Astoria GWM is a well-established business in Melbourne’s south-east, and the club has described it as a great fit for the Greens and their local community.

“Astoria GWM are part of the same neighbourhoods our members and families live in,” Gregoriou added. “That’s what makes this partnership so meaningful for us, and we’re looking forward to building something strong together over the next two seasons.”

The partnership continues the Greens’ approach of aligning with businesses that share the club’s commitment to community and long-term development.

About Astoria GWM
Astoria GWM is a well-established local GWM dealership based in Murrumbeena, serving drivers and families across Melbourne’s south-east.

Showroom: 961 North Rd, Murrumbeena VIC 3163
Sales: (03) 9599 2155

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