The new innovation for video analysis

With full-scope camera angles, Spiideo is a revolutionary way to dissect every moment of training or a game.

With cameras installed in a club’s stadium, they’ll be no need to set up for recording ever again. The handy app provided by Spiideo not only offers convenience, but supreme quality with 4k resolution.

The benefit of having the recording in 4k definition is the ability to utilise its depth in pixels by being able to zoom in and roam around the whole pitch as the cameras offer the full spectrum. Coaches can pick and choose where they want to complete analysis.

It extends further by having every angle covered, whether it be behind the goals, from the air looking down or the typical side-on level. Every moment will be able to be captured and is viewable on all devices with easy-to-use controls.

As the training or game vision is played back, teams can come together and take notes as they go to improve performance. Analytics tools featured in the app include GPS tracking and player or team tracking or individual players or getting the right structure in positioning.

For clubs looking to take themselves to the next level, Spiideo is a product that would be heavily considered, as it creates a new way to dissect the game of soccer.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

NWSL signs Amazon as a retail and cloud tech partner

The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of the NWSL and an extension of its current media deal.

This is an expansion of the previously announced multi-year rights deal that cemented Prime Video as the exclusive home for 27 NWSL matches each season at amazon.com/nwsl.

As part of the sponsorship, it will name Amazon as an official NWSL licensee. NWSL fans can now shop Amazon Fan Shop for hundreds of officially licensed NWSL products from Merch on Demand, Amazon’s print-on-demand service. Selection includes t-shirts, hoodies, tank tops, and more, spanning every NWSL team, across men’s, women’s, and youth styles and sizes.

This Amazon collaboration will also boost the media team at the NWSL with the league migrating match content from previous seasons using Amazon Web Services (AWS). This cloud-based media archive will enable NWSL to easily transfer historical footage and surface highlights, interviews, and behind-the-scenes footage to enhance fan engagement by building a more personalized connection between fans, the league, and the players they love.

Amazon Prime is also now the presenting partner for the NWSL’s Best XI Awards which recognises the best players by position on a monthly cadence throughout the season. For Prime, this represents an opportunity to bring fans closer to the players they love and joins them in celebrating the excellence of the athletes selected for this honour.

NWSL Chief Marketing & Commercial Officer Julie Haddon discussed the importance of expanding their existing deal with Amazon.

“We could not be more excited to continue to integrate Amazon more deeply into the NWSL family as they become our exclusive retail sponsor,” Haddon mentioned in a press release.

“Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth but will also offer our fans an easy and accessible way to support their favourite teams and athletes.”

The ultimate goal is to increase the profile of the NWSL and serving customers’ growing interest in merchandise, content, and technical innovation.

The expansion is a fantastic move by the NWSL who are bringing the expertise of several Amazon businesses together in service to the league and its fans as they enter a period of incredible attendance and participation growth.

Sydney FC to utilise AI technologies with Bigtincan

Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach development using the technology’s capabilities.

As a result of this partnership, Bigtincan will deliver a branded platform to enhance the performance of individuals and teams throughout the Sydney FC organisation.

Using AI, the company will leverage things like a player app for personalized skill development and coaching messages translated into multiple languages. Bigtincan will also help the club organise documents and information in a unified place for seamless access.

Bigtincan will utilise virtual showrooms powered by AI to showcase Sydney FC to its membership and fanbase, enabling interactive, self-guided tours and Digital Sales Rooms (DSRs).

The AI sales platform mission revolves around reshaping the future buying experience, leveraging AI and Augmented Reality to tailor experiences to the brand they partner with, and offering personalized engagements that guide customers toward confident decisions.

Bigtincan’s portfolio is wide and incredible with expertise that the biggest brand sand sporting organisations have adopted. These include Major League Baseball, Boston Red Sox, Sacramento Kings, and the Los Angeles Chargers, and other leading global leaders like Nike, Clorox, and Citibank.

The shared values of Sydney FC and Bigtincan converge on delivering engaging, empowering training experiences that enhance performance both on and off the field.

Mark Aubrey, Sydney FC CEO, discussed the club’s future vision with Bigtincan.

“Success stems from nurturing and training those entrusted with performance. Our coaches empower our players, much like Bigtincan does for major brands and global sports franchises with their AI-powered technology,” Aubrey mentioned in a press release.

“Our shared values in training and coaching create a natural alignment, and I am eager to see where this partnership takes us.”

David Keane, Co-Founder and CEO of Bigtincan, expressed enthusiasm about the digital partnership with Sydney FC.

“We are thrilled to collaborate with Sydney FC, leveraging our innovative AI-driven technology to support the team on and off the pitch while expanding the reach of our sales enablement automation platform,” he added in a statement.

This partnership is a major step forward in innovation for Sydney FC who are committed to providing specialised coaching and training, mirroring the club’s investment in the development of its staff and players both on and off the pitch.

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