U.S. Soccer Federation welcomes JT Batson as new CEO

JT Batson

JT Batson has been named as the new CEO / Secretary General of the U.S. Soccer Federation.

Batson, who has a long history in grassroots football in America, succeeds Will Wilson and will start in his role immediately. Wilson, who made the decision to step down earlier this year, will stay on with U.S. Soccer through October to assist in the transition.

Batson has been a dedicated adherent of soccer from a young age, having played club soccer for Augusta Arsenal whilst growing up in Georgia and later helping run the club while serving as a referee and a referee assignor, mowing and lining fields and working in coaching recruitment. He has coached boys and girls at the grassroots level and has been active in supporting his childhood soccer club as a member of the Augusta Arsenal Soccer Club advisory board.

“JT is uniquely qualified for this position as a person who has vast experience working with large, complex organizations as well as an understanding of the intricate workings of modern business,” U.S. Soccer President Cindy Parlow Cone said in a statement.

“He also has a passion for soccer born out playing and growing up in a generation that saw a massive growth of the sport in the United States. His energy, leadership, creative thinking and personal connection to seeing U.S. Soccer and the sport thrive will be a huge positive for the future of our Federation overall.”

A long-time member of the soccer community, he feels his experience in grassroots soccer helped shape who he is today: an executive who prides himself on doing the work necessary to achieve goals and create important bonds with employees and partners while also teaching and mentoring.

Batson has spent his professional career at the intersection of media, advertising and technology, focused on solving challenging problems at scale through innovation and collaboration. The first software Batson ever worked on was for the assignment of youth soccer referees for tournament organizers. He also paid for college, in part, by working soccer camps.

“It’s an honour and a big responsibility to take on this position with U.S. Soccer, and I’m really looking forward to working with Cindy, our Board, our senior leadership, our players, coaches and referees, and all of our employees, partners and membership across the American soccer landscape,” Batson said via press release.

“I’m a big believer in the power of teamwork and collaboration, and during this historic time for soccer in the USA, that will be vitally important as we continue drive the Federation forward to even greater heights.”

A former member of U.S. Soccer Finance Committee, Batson comes to the Federation with experience heading large companies. He previously served as CEO of Hudson MX, a 425-person NYC- and Atlanta-based software company, which he co-founded and where he will remain a member of the board, that focuses on workflow and financial software for the advertising ecosystem.

His previous work with U.S. Soccer led to him helping spearhead the creation of the U.S. Soccer Development Fund which raises money to support U.S. Soccer’s development of world-class players, coaches and referees, all with the goal of continuing to inspire a nation.

Prior to founding Hudson MX, he was an Entrepreneur in Residence at Greylock Partners and Accel Partners.

Batson began his career as an early employee of Mozilla focused on international growth efforts of the then-nascent Firefox browser. He subsequently joined the Rubicon Project pre-revenue where he helped scale the company to six countries as the EVP, Revenue and Global Development. He’s also served in executive roles at Mediaocean and Cumulus Media.

As an undergrad at Stanford, Batson worked with the Stanford men’s and women’s soccer programs as a student assistant focused on recruiting, soccer operations, marketing, camps and fundraising. The Stanford men’s basketball teams took notice, and he also worked with that program, building a recruiting CRM system and managing dynamic ticket process and fan development. He also continued to referee during his college years, experiences that included running the middle during several scrimmages for the local professional teams.

Batson is a member of the board of the LGBTQ+ entrepreneur focused non-profit StartOut. He also serves on the board of directors for the NYC Ballet. Batson has guest taught at Stanford’s Hasso Plattner Institute of Design and the Graduate School of Business.

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JH Allan Reserve in Keilor East to undergo lighting upgrades

After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to proceed later this year.

Resounding support

Ahead of the council meeting on Tuesday 24 March, Football Victoria and five Moonee Valley Council clubs created a petition backing lighting improvements at JH Allan Reserve.

What followed was an astounding 624 signatures – a demonstration of the power of united, community support. As a result, main tenants Moonee Ponds United SC and four addition clubs (including Essendon Royals FC, Avondale FC, FC Strathmore and the Moonee Valley Knights) will all benefit from the developments.

“As one of the only facilities within Moonee Valley not shared with other codes, ensuring that JH Allan Reserve meets the needs of our participants is crucial for Football Victoria,” said FV Head of Government Relations and Strategy, Lachlan Cole.

“It was fantastic to see participants and officials from those five clubs come together, support this project, and unite to speak on behalf of their needs. And it was even more heartening to see the wider football community throw their support behind the development by signing the petition.”

 

A long-awaited verdict

The decision comes as a huge step forward for the local football community, arriving after an extended process of consultations and surveys.

In September 2022, Moonee Valley City Council endorsed the Moonee Valley Soccer Strategy, which sought to identify potential upgrades at JH Allan Reserve.

Furthermore, during the community consulation between March and April 2023, 365 people participated in a survey regarding the developments. In the end, 65% of responses supported or strongly supported the installation of sports lighting at the ground.

It is therefore clear that, for much of the community, this was a cause worth fighting for. Over three years since the initial endorsement from Moonee Valley City Council, JH Allan Reserve is now set for a vital upgrade.

Final thoughts

More importantly, however, are the current and future athletes who will feel the benefit from these developments.

Football participation is growing and will continue to do so, in Moonee Valley, Victoria and Australia as a whole. That is why developments like this are so vital.

They are not merely nice to have, but are fundamental to supporting future footballers in the community by providing them with the facilities and environment to play.

Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts

Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 for the remainder of the 2026 season in response to rising fuel costs that the governing body says are threatening the delivery of fixtures across the state.

The subsidy, effective immediately, covers referees officiating across the RAA National Premier League, Apex Steel Women’s National Premier League, Apex Steel Women’s State League, HPG Homes State League 1 and State League 2. The subsidy spans senior, reserves and under-18 competitions across both men’s and women’s football.

Under the metro scheme, reimbursements will be tiered against the average Adelaide unleaded petrol price recorded each Friday, applying to all matches played in the following seven-day period. Officials will receive $30 per match day when the average price sits at $3.25 or above, $25 between $2.75 and $3.24, and $20 between $2.35 and $2.74. No subsidy applies below $2.34. For regional matches, referees travelling to Port Pirie, Barossa and Whyalla will see their per-kilometre reimbursement rise from 88 cents to $1.26 when petrol prices exceed $2.35.

All subsidy payments will be funded directly by Football SA, with no cost passed to competing clubs.

The Economics behind the Whistle

Fuel prices in South Australia, as across much of Australia, have been running at elevated levels against the backdrop of an ongoing imperialist war on Iran that has sent shockwaves through global oil markets. Iran’s targeting of the Strait of Hormuz, through which a significant proportion of the world’s oil supply passes, has disrupted shipping and contributed to price surges that are being felt at service stations in Adelaide as acutely as anywhere.

For match officials, who are overwhelmingly volunteers or low-paid part-time workers travelling to multiple venues across a season, those price surges are not an abstraction. They are a direct financial disincentive to take on appointments, particularly in outer metropolitan and regional areas where travel distances are significant and the cost of attending a game can approach, or exceed the payment for officiating it.

The consequences are cancelled fixtures, forfeited points, disrupted seasons and players who stop turning up to clubs that cannot guarantee them a game.

“This initiative recognises the critical role match officials play in delivering competitions,” CEO Michael Carter said in the announcement, “and aims to reduce the impact of travel costs across the 2026 season.”

A Structural Problem, a Seasonal Solution

The subsidy applies only to the 2026 season. Football SA has been careful to frame it as a response to current conditions rather than a permanent structural change. The $100,000 allocation is described as subject to fuel prices remaining at current levels, with the final amount invested likely to vary as the weekly threshold calculations play out across the season.

That framing is honest about what the scheme is and isn’t. It does not resolve the underlying question of whether referee payments in community and semi-professional football are adequate relative to the demands placed on officials. It remains a question that transcends the current fuel price environment and will outlast it. What it does is buy time and goodwill in a moment when both are in short supply.

Sport, and football in particular, depends on a volunteer and semi-volunteer workforce that is increasingly being squeezed by the same cost-of-living pressures affecting every other part of Australian life. When the price of petrol rises, the people who feel it first are not the players or the clubs, it’s the officials, the committee members and the volunteers who make the infrastructure of community sport function.

Football SA’s decision to absorb that cost rather than pass it to clubs is a recognition that the referee pipeline is fragile in ways that are not always visible until it breaks. The SAPA review into South Australian football, released earlier this month, identified referee development and retention as one of the most pressing structural challenges facing the game in the state, recommending greater investment in recruitment and suggesting affiliation fee subsidies for clubs that bring new officials into the system.

Friday’s announcement does not go that far. But in a season already defined by uncertain economic and geopolitical circumstance, the levy sends a clear enough signal about where Football SA’s priorities lie.

The fuel levy will be calculated each Friday using average Adelaide prices listed on Fuel Price Australia, with payments made to officials on the regular weekly schedule.

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