Emirates continue to back AC Milan with increased deal

Avatar
AC Milan
Image credit: AC Milan & Emirates

Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the most recognisable and respected partnerships in the world of football that has successfully lasted for over 15 years.

The renowned logo of Emirates “Fly Better” will proceed to be a famed feature on the senior’s men’s team of AC Milan jerseys across the club’s season fixtures, the branding of the popular airline will also be visible on youth jerseys covering all national and international AC Milan Academies around the globe with the priority being to spread the positive values of football through the initiatives of the Club’s Academies.

In a collaboration that began in September of 2007, it continues to go from strength to strength.

AC Milan’s collaboration with the Emirates emphasises the commitments of the club to boost its physical existence in the Middle East, the particular region is a major focus area for the Rossoneri in a part of the world where football remains the most popular and played sport which the club has a support of over 2.5 million loyal fans.

AC Milan has a master plan to open a new office in Dubai, which it will serve as a site for the club to further enhance its commercial and communication strategy in the region.

President of the Emirates Airline Sir Tim Clark said via press release:

“We’ve been a committed supporter of the club for over 15 years, and as we enter the next phase of our relationship, we’re working closely with AC Milan on innovative opportunities to showcase the best of each of our brands. Our partnership with the club also complements the deep investments we have made in Italy over the last three decades, as part of our ongoing commitment to support our customers, and the businesses and communities we serve across our four Italian gateways.”

Chief Revenue Officer of AC Milan Casper Stylsvig added via press release:

“Much like Emirates, AC Milan is committed to strengthening our bond with our global audience and continuing to do so alongside a brand that is capable of connecting the world from its global centre in Dubai makes us all very proud. With this new deal, AC Milan and Emirates will be side by side for almost two decades, a testament to the strength and depth of our unique relationship.”

Emirates boasts numerous partnerships around the world, including Arsenal FC, Olympique Lyonnais, Real Madrid FC, Hamburger SV, Olympiacos FC, S.L Benfica, The Emirates FA Cup, and the Asian Football Confederation.

Previous ArticleNext Article

Victory unites with Roasting Warehouse in culture-led partnership

Avatar
Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Avatar
Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

Most Popular Topics

Editor Picks

Send this to a friend