Community wellness and outreach a priority for Sounders FC

Sounders FC

Providence, a not-for-profit health system serving the Western United States, has joined forces with the Sounders Football Club, Seattle’s Major League Soccer franchise.

This collaboration has brought together two forward-thinking, community-oriented companies that believe in having a deliberate, meaningful impact on the area of youth mental health and wellness.

The community of Renton is home to the Sounders FC Centre, Seattle Sounders FC’s new state-of-the-art training facility set to be completed in 2024. Renton is located approximately 18 kilometres south of Seattle with a school district serving over 15,000 young people, making this partnership ever the more critical.

The union between Sounders FC and Providence was recently announced at Renton High School, one of the nine high schools located in the Renton vicinity.

Renton High School was deliberately selected to be the location of the announcement in order to highlight the introduction of a collaborative and thoughtful relationship between the two organisations and the Renton school district. Through research, it has been made aware that schools are one of the most effective forums for providing consistent and accessible behavioural health services to children and adolescents.

Working together with district leaders, Sounders FC and Providence will develop, implement, and provide support for a variety of programming and services focused on ways to improve mental health for young people.

With the big surge in mental health-related issues since the COVID-19 pandemic began, Providence and Seattle Sounders FC understand the seriousness of considering innovative ways to tackle this devastating crisis.

According to 2021 research, during the pandemic, 37 percent of high school students reported experiencing poor mental health and 44 percent reported persistently feeling sad or hopeless. This data backs up the idea that something ought to be done about creating healthier communities.

This partnership will strive to develop these communities by empowering youth, using health education, physical activity, preventative medicine and access to resources. The collaboration with the Renton school district will ensure that investments are applied where and how they are most needed.

The overall goal of the collaboration between these organisations is to address mental wellbeing for students in the Renton School District. In seeing this goal come to fruition, intentions may include:

  • Increasing access to school-based mental health services.
  • Creating educational programs designed to support awareness of mental health concerns.
  • Normalising the conversation surrounding mental health, reducing the stigma around it, and promoting resources available through Providence, the Renton School District, and other partners.
  • Implementing safe spaces for children to play.
  • Conducting sports camps that include mental wellbeing curricula.
  • Maintaining a culture within local area schools to help every child prioritise their mental wellbeing and be equipped to support their peers.

These services are ongoing and part of a long-term commitment by Sounders FC and Providence, addressing the issue of mental health amongst youth.

As part of the partnership announcement at Renton High School – students, Sounders FC players and others in attendance all took a pledge to help support mental health awareness. They encourage the community to do the same.

Also involved in this partnership are the jersey front rights for all Sounders FC home and away kits. Providence is becoming just the third jersey partner in the club’s MLS history to be showcased on the front of the players’ kits.

Additionally, physicians from Providence Swedish will serve as team doctors, working together with the club’s sports medicine staff, providing state-of-the-art care to assist players in managing acute injuries, maximising rehabilitation and training, preventing injuries and navigating general health needs.

Providence was first highlighted on the kits of the Sounders FC during the 2022 FIFA Club World Cup in Morocco, when they became the first MLS team in history to compete in the tournament.

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LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

Stan Sport Publicly Celebrates Premier League Rights Extension – But The Australian Indicates Otherwise

Nine Entertainment last week celebrated the extension of its broadcast rights to screen the English Premier League in Australia until the end of the 2033/34 season, but further examination has revealed that privately, they may be counting the cost.

On Monday, The Australian revealed not only have subscribers to Stan Sport – Nine’s over-the-top sports streaming service which shows the Premier League – been dropping over the past twelve months, but that the company ‘bet on itself’ in the self-driven process of negotiating its new deal.

While Nine would not reveal the price it paid for its six-year extension, The Australian believes it to be approximately $810million. Given there was no tender process, there report outlays the possibility they’ve significantly overpaid on what rival broadcasters may have valued the rights.

The Australian is published by News Corp Australia, a significant and long-time media rival of Nine.

Stan Sport has recently commenced its second season as Australia’s home of the Premier League, following its 2025 acquisition of the rights from the now-defunct Optus Sport. Under the terms of that acquisition agreement – which runs until the end of 2027/28 – Nine pays a relative bargain of $60million per season.

But from 2028/29, they’ll be investing considerably more into what they already hold, and at a point when subscriptions are declining. The Australian made further revelations that subscriptions had fallen from a high of 800,000 last September (roughly coinciding with the start of their Premier League coverage) to 730,000 earlier this month.

The company’s share price has also hit an all-time low of 77c on Friday, down 15.85 per cent for the week.

In addition to the English Premier League, Stan Sport is also the Australian home of the Champions League and other UEFA competitions, England’s Women’s Super League, and select matches of the FA Cup and a diverse offering of tennis – including the three non-Australian Grand Slams – and Rugby Union.

Nine has also recently paid $145million to retain the rights to three live NRL matches per round.

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