Labour Connect feature on the back of Sydney FC shorts

Sydney FC & Labour Connect

Labour Connect agreed to become Sydney FC’s back of shorts sponsor for the remainder of the season, which began from the Sydney Derby.

The revised A-League Men’s agreement, which includes the Finals Series, comes on the heels of the match day activation partnership at the first Sydney Derby of the season back in November.

Labour Connect is renowned for its recruitment of blue-collar and white-collar staff for the Sydney Civil, Construction, Engineering, Warehousing, Logistics, and Manufacturing Sectors. With more than a decade of experience in the recruitment and labour-hire industries for Sydney’s aviation, logistics, manufacturing, and various other sectors are a business driven by a great vision for future expansion.

Labour Connect’s expansion has allowed them to broaden into Victoria as they stay true to their community responsibilities with plans to gift Sydney FC match experiences to children Arncliffe Aurora and Banksia Tigers two grassroots clubs located in the St George region which they proudly sponsor.

Labour Connect Directors Adam Jomaa and Alex Wehbe said via press release:

“We’ve had a great experience in partnership with Sydney FC and are excited to be broadening our involvement with the club. Our recent growth has been boosted by working alongside Adam Santo and his team and we are looking forward to connecting with more people across the Sydney FC family.”

The Sydney-based recruitment specialists will attain a range of new benefits, develop brand awareness with Sydney FC’s large fan base, and connect with Sky Blues’ thriving business network.

Sydney FC Chief Executive Officer Adam Santo added via press release:

“We are proud that we could provide and demonstrate value early in our partnership and it has led to another fantastic opportunity for Labour Connect to increase their investment with our club. We look forward to working with Adam and Alex to continue to grow their presence and help their journey as a very prosperous labour business.”

The partnership brings together two organisations in Sydney FC and Labour Connect with shared values, integrity, and great client service. Both organisations have aligning philosophies of working together and building good culture will certainly ensure delivering positive outcomes for the community.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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