Manchester City looks to the future with kit sleeve sponsor

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Manchester City & OKX
Image credit: Manchester City

English Premier League titan Manchester City has signed a new multi-year sleeve sponsorship with leading crypto exchange OKX.

The deal is an expansion of a pre-existing one that began in March 2022. Since then, the partnership has evolved to include OKX’s brand featuring on the left sleeve of both city’s men’s and women’s first teams, as well as being the club’s Official Training Kit Partner for the 2022/23 season.

The new deal will also allow for OKX to be appear across some of the clubs other digital and physical club assets.

OKX is one of the world’s largest cryptocurrency exchanges by trading volume and is one of Web3’s leading technology companies. It offers numerous financial services in the cryosphere including the trading of tokens, the buying and selling of NFTs, and the managing of crypto portfolios for their customers.

Ferran Soriano, CEO at City Football Group, expressed their excitement with the new deal highlighting the opportunity partnering with OKX and Web3 will have for City’s global fan engagement.

“We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation,” he said via press release.

“We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”

Haider Rafique, CMO at OKX, also expressed their pleasure with the deal’s expansion.

“The journey with the Man City team has been incredible,” he said via press release.

“Manchester City was our first official global brand partnership and in just a year and a half we have come a long way.

“We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward 15 months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.

“The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology.

“As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”

This new deal and its expansion are a great opportunity for the global club to connect with their worldwide fan base. Likewise, it also offers fans a great way to engage with the Manchester based club from the over 180 regions were OKX operates.

This partnership seems a perfect one for the modern club as it shows their commitment to not only engaging with its global fan base but also helping those fans participate in one of finances fastest growing and exciting sectors.

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Chelsea and Tottenham Arrive in Sydney as Premier League Giants Launch Australian Pre-Season Tour

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Image Credit: Chelsea FC

Chelsea and Tottenham Hotspur have touched down in Sydney ahead of their pre-season tour of Australia for the Sydney Super Cup. Both clubs have wasted little time settling into life in Sydney, beginning preparations for a busy week of training sessions, fan events and pre-season fixtures.

The London rivals will each face A-League opposition before meeting meeting in the marquee fixture of the tour at Accor Stadium, bringing two of England’s biggest clubs to Australian shores as they build towards the 2026-27 Premier League season.

For Chelsea, the tour represents the first opportunity for supporters to see new manager Xabi Alonso lead the Blues. Meanwhile, Spurs fans will be eager to see improvements from Roberto De Zerbi’s men following their narrow escape from relegation last season.

Chelsea will open their tour against Western Sydney Wanderers on Tuesday 28 July, while Tottenham will face Sydney FC on Wednesday 29 July, before the clubs meet in the headline fixture of the tour on Saturday 1 August.

The clash will mark the first time the London rivals have faced each other outside the UK. The tour is another sign of Australia’s growing stature as a destination for elite European clubs during the northern hemisphere off-season

With Chelsea and Tottenham among the Premier League’s biggest global brands, the fixtures are expected to attract strong crowds and give Australian football fans a rare opportunity to watch top-flight English footballers in person.

The tour will also feature the Chelsea Women’s team, which will take on the A-League Women’s All Stars in a showcase fixture on Wednesday 12 August.

Football Australia Chairman Reflects on Socceroos World Cup Campaign, Points to Reform Agenda Ahead

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Image Credit: Football Australia

Football Australia Chairman Anter Isaac has released a statement reflecting on the Socceroos’ FIFA World Cup 2026 campaign, which ended in a penalty shootout loss to Egypt in the Round of 32 on 3 July.

Isaac thanked the players, coaching staff, medical and performance teams, and volunteers who supported the campaign, saying they represented the country with professionalism, humility and pride.

He said the tournament had brought Australians together across every state, culture and generation, calling it one of the few sporting moments capable of uniting the country.

Isaac linked the campaign to Football Australia’s broader governance work, pointing to the organisation’s recently announced reform agenda and the Enduring Principles adopted last year: Better Access to Football for All, More Football, Better Football, More People Enjoying Football, and Winning Football.

He said those principles, together with the organisation’s values of Welcome, Ready, Connect, Excel and Protect, formed the basis for every decision Football Australia makes.

“World Cups do not define our leadership,” Isaac said, adding that they instead reveal progress made long before a ball is kicked.

He said Football Australia’s responsibility extended beyond preparing for the next tournament to strengthening the institution that supports every tournament that follows.

Isaac said progress in a sporting ecosystem of Australian football’s scale depends less on any single body’s authority than on the willingness of clubs, federations, leagues and government to align around shared goals.

He said the organisation would study the lessons of the campaign carefully and continue refining its approach.

“Adaptability is not changing direction with every headline,” Isaac said. “It is improving the path while remaining true to the destination.”

Isaac framed his own role in terms of long-term stewardship, saying the game should be left in a stronger position for the generations that follow than it was for those who built it.

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