FIFAe and Sports Interactive launch Football Manager World Cup

FIFAe and Sports Interactive confirmed an exciting partnership that will see the first ever FIFAe World Cup of Football Manager take place for a prize pool of $149,718.

This is a one-of-a-kind event that will bring digital and traditional football together like never before, celebrating the best esports coaches from around the world.

In the first year of this partnership, chosen member associations will be invited to the final event. Invitations will be based on eligibility and the number of players from each country, ensuring a fair and representative competition worldwide.

The final event will take place from 29 August to 1 September with the location likely to be announced in the coming weeks.

Football Manager is the landmark digital coaching game that allows players to take control of all facets of the club of their choosing, from transfers to team selection to tactics.

The game has rapidly increased in popularity over time and boasted a record seven million players inside the first 100 days of Football Manager 2024’s launch, after cracking a million streams for the first time in the 2021 edition.

However despite the games popularity, it doesn’t have a robust esports ecosystem and lacks the one-on-one competitiveness of their online video game competitors like EAFC and eFootball.

Former Arsenal FC manager Arsene Wenger who is the Chief of Global Football Development at FIFA, has been appointed as the tournament’s ambassador.

Wenger explained the event and ramped up the excitement with a statement and an announcement video.

“I look forward to being part of this exciting new journey. This competition requires participants to demonstrate a profound understanding of football strategy and tactics. Success demands not only mastery of game mechanics but also in-depth football knowledge, making this format a fascinating blend,” Wenger said in a FIFA press release.

“At FIFA, we are dedicated to developing coaches and coaching techniques to give every talent a chance, so I look forward to seeing the best esports coaches from around the world compete at this event and contribute to the global advancement of football management and talent development.”

With more content on the way on the FIFAe social media channels, there is a real excitement about this groundbreaking event that combines one of the fastest growing football video games with a first-time competitive aspect, which will pit the world’s finest gaming tacticians against each other.

Previous ArticleNext Article

Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

Most Popular Topics

Editor Picks

Send this to a friend