Perth Glory have confirmed a two-year extension to its major partnership with Mexican restaurant chain, Zambrero.
The partnership started last year with the Mexican food chain receiving prominent signage, digital and social assets for the 2023/24 season.
This time around the sponsorship will include those same benefits with additional game day sponsorship, signage and activation opportunities for the next two seasons as well as continuing as the presenting rights partner of the club’s Community Program.
With this extension, the Zambrero logo will appear on the sleeve of the playing, training and travel shirts worn by the club’s A-League Men’s and A-League Women’s teams, on top of continuing as the front of shorts sponsor for the PGFC Academy squads.
Zambrero has become one of the more popular go-to options in the quick-service restaurant industry both domestically and internationally, with the brand now operating 294 restaurants worldwide across Australia, United Kingdom, Ireland, USA and New Zealand.
The franchise also has a focus on giving back to the community with their Zambrero’s Plate 4 Plate initiative. Across the campaign, the company has provided over 80 million meals for people in need through their partnership with the international food relief agency, Rise Against Hunger as well as The Love Mercy Foundation and locally through Foodbank Australia who are also partners with the club.
Perth Glory CEO Anthony Radich expressed his excitement at the extension of another major partner.
“We are delighted to be continuing our association with Zambrero and I’m very grateful for their loyalty and highly valued support of our football club,” Radich said in a statement.
“Zambrero are a strong, reputable and fast-growing brand who are led by very proud and passionate people.
“As partners, we’re very committed to helping one another explore opportunities which will enable us to continue to grow and add value and we’re really excited by what the future holds for us both.
“Having a partner with such a strong social conscience and a genuine commitment to its local communities is also very important and we’re very proud to be aligned.”
Zambrero Head of Marketing, Jade Clark spoke on the impact this partnership will have on the Glory community.
“At Zambrero, we are passionate about community-driven initiatives,” Clark added via media release.
“This partnership allows us to support Perth Glory FC’s Community Programs, enabling us to create a positive impact locally.
“We have recently opened our 60th restaurant in Western Australia, so are well established in the community there and are looking forward to engaging with the passionate Perth football fans in the upcoming season.”
This partnership continues their alignment on giving back to the community, and also provides fantastic financial support for the Glory going into an important 2024/25 season that kicks off in October.
