Sydney FC Teams Up with Carbiz for 2025/26 season

A-League reach scoring and viewership record

Sydney FC has announced a new one-year partnership with Carbiz, welcoming Australia’s leading accident and warranty replacement car provider as a Premium Partner and the club’s official fleet partner.

Headquartered in Mascot, just minutes from Allianz Stadium, Carbiz operates a rapidly expanding national network and is known for award-winning customer service. The company provides like-for-like replacement vehicles, including prestige and electric models, along with tailored rental solutions through partnerships with major automotive brands.

The agreement will see Carbiz supply cars and vans to support Sydney FC’s football operations and the delivery of its Sky Blue Pathways development programs across New South Wales. Carbiz vehicles will feature distinctive co-branding, ensuring strong visibility on roads throughout the season.

Carbiz branding will also appear on the back of shorts for both Sydney FC’s Isuzu UTE A-League Men’s and Liberty A-League Women’s squads, as well as on LED signage, static boards and media walls on match days.

Fans can expect added engagement through match-day activations, fan zone experiences and exclusive content collaborations with Sky Blues players.

Carbiz, a proudly Australian-owned company, shares Sydney FC’s values of teamwork, resilience and community spirit which aligns perfectly with the club’s commitment to supporting its members and fans both on and off the pitch.

Sydney FC’s General Manager Commercial & Marketing Matt Pound expressed his excitement for the new partnership.

“We are delighted to partner once again with Carbiz, who have been long-term supporters of Sydney FC,” Pound said in a press release.

“Their support will help us deliver football across Sydney and New South Wales through our Sky Blue Pathways, while also providing practical support for A-Leagues squads.

“We’re excited to have their brand on our kits and match days as part of our family of partners.”

Carbiz CEO Alex Rodov had the same sentiment about the new deal.

“Carbiz is built on supporting Australian’s when they need it most and keeping everyone moving, and partnering with Sydney FC allows us to extend that philosophy into football,” Rodov said in a press release.

“We’re proud to continue our relationship with the Sky Blues, to help power them on and off the pitch, and to connect with the club’s passionate Members and fans throughout the season.”

Sydney FC align themselves with a strong, community-minded brand partner that also helps the club enhance player logistics and fan engagement while increasing commercial strength for the season ahead.

Previous ArticleNext Article

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

Most Popular Topics

Editor Picks

Send this to a friend