Perhaps the best thing James Johnson can do for Australian football is leave it alone

Much hope has surrounded Football Federation Australia’s decision to appoint one of our own to its helm. Intelligent, well connected, young and with actual experience in and around the game at the highest level, James Johnson ticks all the boxes when it comes to the type of person many believe should be shuffling the deck chairs and mapping the course for the medium term future.

With no doubt scores of meetings to attend, stakeholders to acquaint and new relationships to be formed, Johnson has been and will continue to be, a very busy man. Having outlined a broad vision of fundamental issues that he sees as at the top of the FFA to-do list, Johnson will now set about forging trusting relationships with those capable of supporting and assisting in the implementation of his plans.

A national second division is potentially the most burning issue and to many the most vital. Some suggest an aggressive approach, brisk establishment and an ironing out of issues on the run, as the competition begins to take shape. Those feeling that approach is the right course are somewhat misguided in their view that an established second tier would automatically provide something of a magic elixir for the domestic game.

More prudent would be Johnson overseeing a measured approach to what could be the most significant change in Australian football for decades. The risk adverse leadership that the game has endured since the A-League was established 15 years ago does need to be energised, yet Johnson’s significant experience will not see him throw the game into the fire without a well thought out plan and a strategical approach that stands a fighting chance of success.

Whatever the final timeline does prove to be, the game is about to experience a significant change when the much awaited second tier is established. It will be a move with the potential to reconnect the fractures that separate those involved and gripped by the A-League model and others embracing Australia’s footballing past in the form of their community clubs and NPL competitions.

That chasm has been a fundamental road block to growth in Australia, with a significant portion of the football loving public remaining sceptical of the franchise model on which the A-League was based. Moreover, younger fans without ties to some of Australia’s oldest, traditional and culturally rich clubs struggle to appreciate that history, nor value its importance in terms of potentially bringing thousands of supporters back to a fully functioning, multi-leagued national competition.

The change that is coming will be welcomed, however, symptomatic of the excessive tinkering and fiddling with the game that has taken place since the inception of the National Soccer League competition in 1977.

1984 saw the adoption of a conference system that lasted just two seasons and resulted in many clubs being demoted back to local competitions. In 1989, the long argued case for summer football came to pass as the competition shifted its season to the warmer months. Around the same time, the rather cringe worthy concept of making football ‘mainstream’ took over the thinking of those at the helm.

After decades of clubs building stable communities, essentially based on migrants supporting each other in the search for a sense of belonging, ethnically based club names and logos were forcibly altered. Ethinic flags became forbidden in a rather flawed attempt by David Hill and his board to cleanse the game of its migrant past. It was an odd move considering the profile of the average NSL fan.

The new approach was parlayed into the creation of a host of clubs such as Parramatta Power, Collingwood and Carlton, all obvious attempts to draw in people from both NRL and AFL markets. It was an unmitigated disaster.

Teams battled financially, broadcasting rights delivered little return and sponsorship dwindled. The NSL was dead by 2004, thanks mainly to rather poor decisions and a failure to appreciate the base from which the Australian game had grown.

Along the way, competition changes were also constant. You name it, Australian football tried it. The traditional first past the post style morphed into grand finals, two-legged grand finals, five team finals’ series, six team finals’ series and even points incentives for matches won by larger margins.

At one point, drawn matches resulted in a penalty shootout to determine the destination of the third point.

At that juncture, reinvention seemed the only way forward and thus the A-League was born. Ironically, the future was to be based on wholesale and sweeping changes, required after years of exactly that.

The game has not been left alone for decades, nor been allowed to find its own unique identity thanks to an array of administrators who thought they knew better.

Whilst everyone acknowledges the need for growth and change as Johnson moves into the top job, it might be prudent to remind ourselves of that fact.

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Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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