Leading Bundesliga clubs commit to assisting fellow German teams

The four Bundesliga sides who qualified for this season’s UEFA Champions League have created a €20 million (AU$36.1 million) solidarity fund to support clubs in German football’s top flight and second-tier 2. Bundesliga during the coronavirus pandemic.

League leaders Bayern Munich, Borussia Dortmund, Bayer Leverkusen and RB Leipzig have agreed to forego their annual share of organising body the German Football League’s (DFL) national media revenue, which would have amounted to approximately €12.5 million (AU$22.6 million). The clubs will contribute the other €7.5 million (AU$13.5 million) from their own resources.

The contribution will likely be offset by revenues the four teams will receive for participating in the 2019/20 Champions League, European club football’s premier competition.

“This campaign underlines that solidarity in the Bundesliga and 2. Bundesliga is not lip service. The DFL presidium is very grateful to the four Champions League participants in terms of the community of all clubs,” said DFL chief executive Christian Seifert.

“We’ve reached a point where Bundesliga has to admit – yes, we are manufacturing a product and if we no longer manufacture it then we cease to exist.”

The news comes days after Seifert warned that several German clubs may not survive the ongoing health crisis, also conceding during a news conference that “tens of thousands of jobs are at stake”.

“Without income from television, sponsorship and gate receipts we can only survive for a short period. Ghost games will be the only way to survive in the short term,” he said.

The last Bundesliga game was played on 11th March and games in Germany’s top two tiers were further suspended this week until 30th April at the earliest.

Players at Bayern, Dortmund and Borussia Monchengladbach are among those at several Bundesliga teams that have already agreed to take temporary pay cuts to help other club employees financially while revenues stall during the coronavirus crisis.

These powerhouse German clubs have taken appropriate steps to limit the damage of halted competition, as evidenced by the recent news at Football Federation Australia – who recently had to let go 70% of their staff as part of the many job losses linked to the coronavirus situation.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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