AFC partners with global flooring group Gerflor

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Image provided by Gerflor

The Asian Football Confederation (AFC) recently announced a new partnership with global flooring group Gerflor, ahead of the AFC Futsal competitions in 2022 and 2023.

Gerflor will become an Official Tournament Supporter for AFC Futsal competitions, covering the upcoming AFC Futsal Asian Cup Kuwait 2022 and the AFC Futsal Club Championship 2023.

Gerflor will play a key role in the AFC Futsal Asian Cup Kuwait 2022, employing their global expertise to provide Futsal pitch flooring solutions for the competition. The partnership stems from the AFC and Gerflor’s commitment to ensuring the optimum playing and safety standards for the benefit of all players, teams and match officials.

Gerflor are a leading global flooring solutions brand, with 85 years of experience in creating, manufacturing, and marketing innovative, decorative and sustainable flooring solutions and wall finishes to clients across the world. Since 1947, Gerflor have established themselves as a leading brand in global sports with their renowned sports flooring brand Taraflex.

Datuk Seri Windsor John, the AFC General Secretary, said in a statement:

“The AFC is pleased to enter into this partnership with Gerflor as our Official Tournament Supporter for the AFC’s Futsal competitions.

“Gerflor are well known for their experience and expertise in providing global flooring solutions and their commitment to providing an unparalleled futsal environment fits in well with the AFC’s Vision of ensuring our players and teams shine in our world-class competitions.”

Lionel Arlin, Sport Federations and Events Manager at Gerflor, added via press release:

“Gerflor is proud to pursue the journey with the AFC for another term and to provide all futsal players, from beginners to seasoned professionals, with the highest standards in safety and performance. Gerflor’s innovative and state-of-the-art futsal flooring provides the best playing conditions for the athletes at the highest AFC futsal events in 2022 and 2023 (AFC Futsal Asian Cup Kuwait 2022TM and the AFC Futsal Club Championship 2023TM).”

Patrick Murphy, Board Member and CEO at FMA, said via AFC:

“We are pleased to have Gerflor on board as an Official Tournament Supporter for AFC Futsal competitions. Gerflor have demonstrated their commitment to establishing the highest standards of safety and quality in providing sports solutions for venues across the world, and we look forward to working with them to bolster our offering to players and fans alike across the AFC Futsal competitions.”

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Football NSW to Build on 2024 Participation Record in 2025

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Image credit: Football NSW

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

Auckland FC welcomes Alvarium as Premium Partner

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Image Credit: Auckland FC Website

Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC’s game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation’s enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club’s commitment to “With Everyone, For Everyone”, as the firm has a history of supporting the community. The organisation was a founding advocate of The King’s Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company’s commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm’s brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company’s advertising to an Australian market.

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