Auckland FC and NRF launch free junior clinics

Auckland FC, in collaboration with Northern Region Football (NRF), has launched a series of free community football clinics aimed at junior players across South Auckland.

The initiative will see NRF deliver coaching sessions alongside Auckland FC at local football clubs, with the program tailored for boys and girls aged 8 to 13. Open to all ability levels, from complete beginners to emerging talent, the clinics aim to remove participation barriers, particularly the cost of registration.

Football remains the largest team sport in Aotearoa, with more than 170,000 registered players in 2024. As the sport continues to grow, Auckland FC is committed to ensuring football is accessible to young people from all backgrounds and communities.

While the initial rollout focuses on South Auckland, Auckland FC has plans to expand the program into other regions across Auckland, Northland, and WAIBOP, particularly in areas with limited access to structured football development.

The initiative is backed by community funders and major partners including ANZ, Barfoot & Thompson, and Anchor, whose support ensures the clinics remain free of charge.

Each participant will receive an Auckland FC training kit, a player workbook, and coaching from qualified staff. The first clinic kicks off this weekend and will run for eight weeks across eight clubs, aligning with the school term.

Auckland FC CEO Nick Becker spoke about the importance of the football clinics for the future of the sport.

“Football is the global game. Kids are playing it in schools, clubs, parks and streets in every corner of the world,” said Becker in a press release.

“We are working with NRF to deliver football clinics in our communities in South Auckland and beyond to create pathways, help build confidence and bring people together through the power of football.”

NRF CEO Laura Menzies shared a similar sentiment and was excited by the partnership.

“Our goal is creating thriving football communities. This is an exciting opportunity for the community to experience football, and we’re delighted to partner with Auckland FC on this initiative. We’re working with South Auckland community groups and clubs to understand what’s stopping people trying football, and removing the barriers so they can get involved,” said Menzies in a press release.

“This programme will enable young people to give football a go and learn some new skills in a fun and welcoming environment. We’re excited to make these connections as part of our long term commitment to helping clubs reflect their communities.”

This grassroots initiative strengthens Auckland FC’s connection with the community, helping to grow the game locally while also building long-term support for the club across key regions.

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LaLiga and RFEF launch RefCam in latest innovation drive

The technology made its debut in Saturday’s clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences.

Giving the game a new perspective

With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely new way to see, and experience, live football.

Javier Alberola, the referee in charge of Saturday’s final, wore a headset-mounted camera and microphone, allowing spectators a unique look into the action of elite-level football.

Furthermore, the integrated audio provides fans with better transparency over in-game decisions, a move which strengthens the connection and understanding between fans and match officials while the game unfolds.

This is not just a step forward for officiating in Spain, but the beginning of a future where innovation and technology combine to provide fans with a new way to enjoy the game.

 

The plan moving forward

With the technology taking centre stage for the first time this weekend, RefCam will continue to feature in the coming matchweeks in Spain’s top-flight division.

The current vision is for RefCam to feature in one match per matchday, including the ultimate showdown between European giants FC Barcelona and Real Madrid on Matchday 35. The best technology, for the best match-up in Spanish football.

As LALIGA begins the rollout of RefCam in the coming weeks, the potential is endless for new content and insights during live matches.

“The introduction of RefCam forms part of LALIGA’s broader strategy to keep transforming the way football is experienced, with a focus on making coverage more immersive, engaging and distinctive,” explained LALIGA via official press release.

“As well as enriching the live broadcast, RefCam opens up new opportunities across digital platforms by enabling the creation of innovative content and highlights from a truly unique viewpoint: that of the referee.”

 

Connection to the game

Indeed, the viewpoint of a referee is one which we often overlook as spectators.

As our attention is on the players, managers or on post-match highlights, we forget about the one person who sees the game closer than anyone else in the stadium.

That is what makes RefCam special. It gives us a point of view that we have never seen before.

And a new level of proximity and connection to the game we love.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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