Brisbane Roar secures major sponsorship with Hellyer Metals

Avatar
Image credit: Brisbane Roar website

Brisbane Roar has announced a significant partnership with Hellyer Metals, a prominent mining company, as the club’s new Major Sponsor. The two-year agreement commences in the 2024/25 season.

As part of the sponsorship, the company has secured naming rights to the game day technical area signage for both the Isuzu UTE A-League Men’s and Ninja A-League Women’s matches.

Hellyer Metals, recognised for its commitment to responsible growth and operational excellence in the global mining industry, is also dedicated to fostering the development of women’s football.

Hellyer Metals is a base metals mining operation based on the west coast of Tasmania, Australia who are committed to playing a leading role in the global mining industry.

Their tailings reprocessing process produces high-quality lead and zinc concentrates, along with valuable gold and silver credits, powered by renewable hydro power.

Both parties are dedicated to success through innovative practices and responsible business strategies with the goal to become and remain industry leaders for years to come.

Hellyer Metals are entering the football market a year after first entering the Australian sports market with their Hawthorn Hawks partnership in 2023.

Brisbane Roar CEO & Chairman, Kaz Patafta spoke about his excitement for the future of this partnership.

“We’re pleased to have Hellyer Metals on board for this 2024/25 season, supporting our club as a Major Sponsor and getting behind the growth of women’s football. We’re looking forward to seeing this partnership grow over the coming seasons,” Patafta said in a press release.

Hellyer Metals CEO, Graham Cox echoed the same sentiment.

“The Hellyer Metals team are delighted to have partnered with Brisbane Roar for two seasons. We are passionate about seeing women’s football continue to develop and look forward to being a long-running partner of the club,” Cox said in a press release.

This partnership marks a strong collaboration between Hellyer Metals and Brisbane Roar, aligning the company’s commitment to excellence and community support with the club’s passion for football development.

The sponsorship not only enhances the club’s resources but also provides Hellyer Metals with a platform to amplify their brand while supporting the growth of women’s football—a win-win for both parties.

Brisbane Roar under CEO & Chairman Kaz Patafta continue to be one of the busiest A-League’s clubs in the business side of operations, growing their already large corporate portfolio to ensure a sustainable financial future for Queensland’s only professional football club.

Previous ArticleNext Article

UEFA and Unilever renew partnership

Avatar
Image credit: Europa League website

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

The Club Development Conference highlights community football

Avatar
Significant Sporting Events Program 2023-24

On Saturday, February 1st, over 200 attendees came together at Valentine Sports Park for the 2025 Football NSW Club Development Conference.

With registrations for the 2025 season still coming in, over 85 Football NSW clubs from both Sydney Metropolitan and regional areas gathered for a dynamic day of workshops, panels, and special guest speakers, celebrating community football.

Presented by Stephanie Brantz, the Conference included keynote addresses from Karen Jones, Acting CEO of Destination NSW and Chief Executive of the NSW Office of Sport, Dr. Catriona Rose of the Australian Sports Commission, and Matildas cap #167, Ellie Brush.

After the successful second edition of the conference, Trevor Huxley, Football NSW’s Program Manager for Club Development, expressed his excitement over the strong support from the community.

“The Club Development Conference is a fantastic opportunity to bring together all levels of the game to learn from one another, network and discuss best practice for grassroots football,” said Huxley via press release.

“It has been inspiring to see grassroots clubs across the state in attendance, illustrating a remarkable commitment to supporting their local communities. It’s vital that Football NSW continues to lead in this space, providing support to the volunteers and local administrators who are central to the ongoing growth of our game.”

Along with the keynote speakers, attendees were able to choose sessions tailored to their Club or role, covering topics such as safeguarding, volunteerism, marketing and data analysis, infrastructure and grant funding, player and spectator behaviour, women & girls’ football, diversity and inclusion, and grassroots coach education.

The Football NSW Club Development Conference serves as a pivotal platform for enhancing community football by Empowering Clubs, Facilitating Networking, Offering Targeted Education and Showcasing Leadership.

By focusing on these areas, the conference plays a crucial role in strengthening community football, promoting inclusivity, and ensuring the sport’s sustainable growth.

To gain further details and access Club resources, click here.

Most Popular Topics

Editor Picks

Send this to a friend