Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches in 2023/24.
After the club’s recent deal with Bulk Nutrients, this partnership with Anytime Fitness aligns with Central Coast Mariners’ aim of promoting health and wellness.
Since landing in Australia in 2008, the global fitness franchise has grown to be the largest gym chain in Australia with more than 236 clubs and over 650,000 members.
Over 250 of those clubs are in New South Wales, with 10 of those located on the Central Coast, including branches just minutes from the Mariners Centre of Excellence in Tuggerah, and near Industree Group Stadium in Gosford.
Anytime Fitness first partnered with the Mariners a decade ago in 2014, when they became the club’s Official Gym and Warm-up partner.
This specific partnership will now allow the gym chain to feature on the club’s shirt for the first time and their main goal is to continue to provide fantastic equipment and resources to improve player fitness.
There is a clear congruency with this partnership deal with current Mariners chairman Richard Peil also being the Co-Founder of Anytime Fitness Australia.
In May of 2022, Richard Peil bought into the Mariners following their confirmation into the finals that season.
In his short 18-month tenure as club chairman, the club has achieved record membership numbers for the men’s side, rapidly improved the women’s side and won their second A-League Men’s premiership last season.
This partnership is seemingly an obvious one with the connections between Peil and both parties, as well as the values aligning in the way they operate.
Both organisations are built on the strength of their local communities and there is a clear focus on maximising the efficiency of the players’ workout routines as the club tries to rectify it’s tricky start to the 2023/24 season.
