Central Coast Mariners choose Anytime Fitness as Back of Shirt sponsor

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Central Coast Mariners and Anytime Fitness
Image credit: IOIO IMAGES / Shutterstock.com

Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches in 2023/24.

After the club’s recent deal with Bulk Nutrients, this partnership with Anytime Fitness aligns with Central Coast Mariners’ aim of promoting health and wellness.

Since landing in Australia in 2008, the global fitness franchise has grown to be the largest gym chain in Australia with more than 236 clubs and over 650,000 members.

Over 250 of those clubs are in New South Wales, with 10 of those located on the Central Coast, including branches just minutes from the Mariners Centre of Excellence in Tuggerah, and near Industree Group Stadium in Gosford.

Anytime Fitness first partnered with the Mariners a decade ago in 2014, when they became the club’s Official Gym and Warm-up partner.

This specific partnership will now allow the gym chain to feature on the club’s shirt for the first time and their main goal is to continue to provide fantastic equipment and resources to improve player fitness.

There is a clear congruency with this partnership deal with current Mariners chairman Richard Peil also being the Co-Founder of Anytime Fitness Australia.

In May of 2022, Richard Peil bought into the Mariners following their confirmation into the finals that season.

In his short 18-month tenure as club chairman, the club has achieved record membership numbers for the men’s side, rapidly improved the women’s side and won their second A-League Men’s premiership last season.

This partnership is seemingly an obvious one with the connections between Peil and both parties, as well as the values aligning in the way they operate.

Both organisations are built on the strength of their local communities and there is a clear focus on maximising the efficiency of the players’ workout routines as the club tries to rectify it’s tricky start to the 2023/24 season.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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