Denmark men’s national team refuse a pay rise to ensure the women are paid better

Denmark’s national men’s team have turned down a pay rise for the next four years in exchange for better pay and conditions for the Denmark women’s team.

Set to begin following the completion of EURO 2024, his historic agreement signed between the Denmark players’ union and the Danish football governing association (DBU), sees the women’s team guaranteed the same base pay as the men when representing the national team.

The DBU had previously expressed a desire to create equal pay for the men’s and women’s teams. They had insisted, however, that this money come from the men’s team, a decision that both the women’s and men’s teams were uncomfortable with.

“We didn’t want to talk with the DBU if the only way to give the women more money, would be by deducting it from the men’s team. That’s not how you create equality,” Spillerforeningen Director Michael Sahl Hansen said in a statement.

The male players worked with the players union, known as Spillerforeningen, to explore an alternate path to equality instead. Their goal was not to lower the conditions of the men’s team to align with that of the women’s, but rather to raise the pay and conditions of the women’s team to the level of the men’s. To achieve this goal, the men chose not to demand any change in their pay and conditions in their new agreement, with the money instead being used to support women’s and youth teams.

“It’s an extraordinary step to help improve the conditions of the women’s national teams. So, instead of looking for better conditions for themselves, the players thought about supporting the women’s team,” Sahl Hansen added.

The agreement also marks a 50% increase in insurance coverage for the women’s team – a welcome move, considering the dramatic increase in injuries in women’s football. This increase has been funded by a decrease in men’s insurance coverage.

Other measures announced in the deal also include the creation of a development fund and a clubhouse that all Danish national teams can use. These will be jointly funded by the men’s team and the footballing association and will help safeguard the future of Danish football.

Sahl Hansen outlined that the male players needed no convincing and that they were very happy with the presented plan. The women’s team is also pleased with the support from their male counterparts but believe that the money should come from the football association, rather than the men’s side.

This move is particularly significant for Denmark as their women’s team have faced a long battle for equality. At the 1971 World Cup, the former DBU Chair refused to admit the women’s team into the association, remarking that women’s football was just a fad and that it could not be taken seriously. After finishing second place in the coveted European Championship in 2017, the Denmark women’s team went on strike due to poor pay conditions. During this time it was revealed that the average salary for women’s national team players was around A$2,771 (1,880 Euros) a month. At this time, the average monthly salary in Denmark was above A$7369 (5,000 Euros).

By prioritising equality, the men’s team has made an extraordinary commitment to a fairer future for Danish football.

Source: FIFPRO, the global union for football players.

Previous ArticleNext Article

Pignata’s OAM Signals a New Era for Football Administration

In the Australian sporting landscape, administrative longevity is a rare commodity. The burnout rate for executives in the A-Leagues and state federations is notoriously high. It’s driven by the unique friction between commercial imperatives and grassroots politics. Consequently, the awarding of a Medal of the Order of Australia (OAM) to Football Tasmania CEO Tony Pignata is symbolic of more than individual recognition.

Pignata joins PFA founder Brendan Schwab, former Soccer Australia CEO Ian Holmes, and Alen Stajcic on this year’s Australia Day honour roll. However, Pignata offers a distinct blueprint for the modern sports executive. His trajectory moves from the banking sector to the Football Victoria boardroom, through high-pressure A-League franchises, and finally to the developing frontier of Tasmania.

A “Turnaround” Specialist

To understand Pignata’s executive philosophy, observers must look past the A-League. The mechanics of the Victorian Soccer Federation (VSF) in the mid-2000s tell the real story. Following the sudden departure of Damien Bown in 2004, Pignata inherited an organisation in crisis. Then-Chairman Manny Galanos described the body as being “on our hands and knees financially.”

Pignata leveraged a 17-year background in legacy financial institutions including NAB, AXA Australia, and HSBC. He applied corporate discipline to a chaotic sporting balance sheet. His tenure at the VSF (now Football Victoria) restored solvency and aggressively pursued commercial assets.

Pignata’s transition to the A-League demonstrated that these fundamental business principles could scale. His tenure across three clubs showed adaptability to different market conditions. Yet, his legacy remains inextricably linked to a singular, market-shifting transaction: the signing of Alessandro Del Piero.

In 2012, the A-League faced a relevance crisis. At its helm, Pignata executed a high-risk strategy that fundamentally altered the competition’s valuation. The Del Piero acquisition proved the league’s capacity to attract global brand equity. Pignata demonstrated that commercial viability requires bold capital investment backed by operational stability.

Bridging the “Old Soccer” Divide

Crucially, the OAM citation acknowledges a contribution that bridges the often-toxic divide between the “old soccer” NPL system and the “new football” professional era. Pignata is not a corporate outsider. His journey began as a junior at Salesian College and a player for Westall Inter and Box Hill Inter. He featured in the Reserves as the club ascended to the Premier League.

This “proximal” relationship with the grassroots gave him a unique license to operate. Long before the ubiquity of social media, Pignata engaged directly with stakeholders on public fan forums. He understood the importance of monitoring the digital pulse of its supporters when most administrators relied on press releases.

His unique ability to speak the language of both volunteer committee and corporate board drove organisational reforms in Victoria. He oversaw the rebranding to Football Federation Victoria and streamlined the V-League Academy by recruiting Eric Hollingsworth. His move to admit the Australian Institute of Sport (AIS) into the Premier League ensured elite youth talent had a vehicle for competitive match minutes. He prioritised technical development over short-term club politics.

The Tasmanian Mandate

Now 61, Pignata shows no signs of slowing down. His move to Football Tasmania in September 2023 signals a shift in the state’s ambition. Tasmania currently sits at a critical juncture, aggressively lobbying for A-League expansion and the requisite stadium infrastructure.

By appointing Pignata, Football Tasmania signalled to government partners that they are operationally ready for professionalisation. His presence de-risks the expansion proposition. He knows what a viable A-League licence looks like because he’s ran three of them.

His current focus on “high-performance pathways” addresses the state’s most pressing structural deficit: the talent drain to the mainland. Pignata’s mandate is to build an ecosystem where a Tasmanian junior sees a clear line of sight to professional football without leaving the state.

Ultimately, the OAM recognises a career defined by resilience and ROI. Pignata navigated the transition from the semi-pro era to the corporate demands of the A-League. He consistently delivered commercial growth and organisational stability.

“Football is more than a sport… it is a community, a pathway and a powerful connector,” Pignata said upon receiving the honour.

For the industry, Tony Pignata’s OAM is a benchmark. It rewards the “business of winning” off the pitch just as highly as the results on it. As he steers Football Tasmania toward a potential A-League future, the industry watches with interest. The “Pignata Effect” may yet deliver one final, historic expansion victory.

Updated Announcement: NPL Partnerships revealed last week

Read here for a list of the newly-announced partnerships across NPL clubs last week.

 

NPL VIC:

George Cross FC: 

Talent Blue – Providing tailored staffing and recruitment solutions across manufacturing, construction, mining and resources, infrastructure, maintenance and shutdowns. 

 

NPL Queensland:

Gold Coast United:

P3 Recovery – A leading recovery and wellbeing specialist in Australia, P3 Recovery helps its clients stay healthy through treatments such as traditional and infrared saunas, red light therapy and cold plunges. 

Brisbane City:

Suna – Suna Shoes is a family-owned business based in Queensland with over 42 years of experience. They are dedicated to delivering style and innovation through a variety of products.

NPL South Australia:

Campbelltown City:

Macron Adelaide – Adelaide’s exclusive Macron distributor. Macron is a European company operating in technical products, sportswear and accessories for athletes and societies. 

Olympic Industries – Established in 1969, Olympic Industries is a family-run business based in Adelaide. They offer services designing and constructing a variety of buildings, from small sheds to large industrial buildings.

Amadio Wines – Award winning winemakers with a 90-year history. They are located in the northern vineyards of Adelaide, and boast a 320-acre vineyard which helps produce an array of excellent wines. 

Bianco Hire – With over 44 years of experience, Bianco Hire provides an extensive range of portable buildings, toilets, storage containers and temporary fencing options across SA. 

LJ Hooker – One of the largest residential and commercial real estate and sales management services in Australia and New Zealand. Trusted part of the community since 1928.

Solmech – Solmech is a leader in consulting and Utility Infrastructure. They provide services across renewable energy, construction, electrical, water and gas. 

Northpoint Toyota – For several years, Northpoint Toyota has helped the community by providing new vehicle sales, used vehicle sales, finance and servicing help, and genuine parts. 

Rezz Hotel – Established in 1858, Rezz Hotel is a long-trusted part of the community providing excellent stays for customers. It can accommodate entertainment purposes through its gaming lounge, as well as business pods and functions.

 

Most Popular Topics

Editor Picks

Send this to a friend