FIFA’s redesigned commercial structure for the women’s game to grow and thrive has resulted in a partnership with Xero to enhance opportunities supporting the expansion of the women’s game.
Xero, a cloud-based accounting software company, will focus on growing participation through this collaboration – ensuring women have easy access to sporting communities, in addition to enabling commercial success and encouraging leadership.
Through Xero’s technological services, they are able to facilitate two FIFA women’s football development programs: Capacity Building for administrators and Coach Education Scholarships, assisting in creating easier pathways for women coaching qualifications and holistic footballing development in local communities.
Under the redesigned commercial structure, Xero is one of only two FIFA Women’s Football official partners, with their long-term partnership including coverage of the FIFA Women’s Word Cup 2023, as well as the 2024 and 2026 editions of the FIFA U-20 Women’s World Cup, and also the FIFA U-17 Women’s World Cup.
Over several years, footballing opportunities for women have been significantly different compared to men – thus FIFA, along with Xero – share the same value-based approach and commitment to support the women’s game, not just on the field but also off the field to provide performance and financial viability to community clubs to promote, develop and attract talented young individuals.
Speaking about the partnership, Xero Chief Customer Officer Rachael Powell said via press release:
“Xero and FIFA share many goals and important values, driven by belief in women and what they can achieve in the beautiful game of football and in business. To realise this vision, we’ll work together in pursuit of better numbers off the field and better numbers on it.”
FIFA Chief Women’s Football Officer Sarai Bareman added via press release:
“This is a partnership that will help accelerate the growing momentum behind the development of women’s football. Having a brand who is so passionate about empowering women is wonderful to see.”
Xero along with FIFA has opened up opportunities, to have a positive impact on the future of women’s football from the grassroots right up to the elite level of the game on and off the pitch.
