Football West and Cook Government extend $960,000 mental health partnership through to 2027

Football West will host its fourth annual Think Mental Health Round across all leagues and competitions on 25-26 July, backed by a renewed state government commitment worth $960,000 to support mental health and wellbeing programs in Western Australian football.

The Cook Government has extended its Healthway partnership with WA Football until 2027, with funding directed toward initiatives including Talk to a Mate BBQs, mental health education and training across both men’s and women’s competitions.

The round, run in partnership with Healthway’s Think Mental Health campaign, invites clubs to participate through events, signage, social media messaging and facilitated wellbeing sessions. Football West is also organising a series of mental health and wellbeing sessions for clubs in partnership with A Stitch in Time, with details to be confirmed. The partnership also supports an expansion of the Footy Fundamentals program, which targets fundamental movement skills in early childhood.

A Fixture in the Football Calendar

Think Mental Health Rounds have featured in the WA football calendar since 2022, following an earlier rollout in country competitions. This year’s metropolitan round aligns with Round 11 of the West Australian Football League and Round 12 of the West Australian Football League Women’s, placing mental health messaging at the centre of both competitions simultaneously.

For club administrators, the round offers a low-barrier activation opportunity. Clubs can register and access resources through Football West’s online portal, with options ranging from hosting a BBQ to completing the True Sport eLearning module on mental health and wellbeing awareness.

Sport and Recreation Minister Rita Saffioti said the partnership reflected the reach of football across Western Australian life.

“So many Western Australians have links to local football, whether they play, volunteer or support from the sideline, so this is a fantastic partnership and great way to generate awareness about this important issue,” Saffioti said.

Mental Health Minister Meredith Hammat said football clubs were well-positioned to shift the conversation around seeking support.

“WA Football’s upcoming Think Mental Health Rounds serve as a reminder of how important it is to check in and support one another, and make sure no one faces their struggles alone,” Hammat said.

Preventative Health Minister Sabine Winton said the government’s goal was to build capacity at club level.

“Through Healthway’s partnership with WA Football, we are equipping clubs with the tools and knowledge to champion mental health and wellbeing, build resilience and create stronger communities,” Winton said.

Just an awareness campaign?

Beyond the health outcomes, rounds like this carry practical significance for the football ecosystem. Clubs that foster psychologically safe environments tend to retain players and volunteers at higher rates, a factor that matters in a state where grassroots football competes for participants across a crowded sporting landscape.

Volunteer burnout and player dropout are persistent pressure points for football administrators across Australia. Programming that addresses mental health at club level, rather than directing participants elsewhere, positions clubs as genuine support structures within their local areas. That reputation has tangible effects on registration numbers, family engagement and the willingness of people to take on coaching and administrative roles.

The $960,000 commitment across two years also signals that the state government views football infrastructure as more than turf and floodlights. Embedding health initiatives within the competition calendar gives federations and clubs a degree of programming certainty, reducing the reliance on ad hoc grant applications to fund welfare activities.

For Football West, the extension means mental health support sits within a funded, multi-year framework through the back half of the decade, rather than being renegotiated season by season. In a state as geographically dispersed as Western Australia, where clubs in regional areas often operate with limited resources, that continuity carries weight beyond the metropolitan competitions it most visibly supports.

Previous ArticleNext Article

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

Football West and Keystart announce three-year grassroots partnership

Football West has secured a new three-year naming rights partnership with Keystart, strengthening commercial support for Western Australia’s grassroots football competitions.

From the 2027 season, the men’s State League will become the Keystart State League, with the partnership covering the State League Night Series, Division One and Division Two competitions across First Team, Reserves and Under 18s, as well as the State League Awards.

The partnership will also see Football West rename its annual Junior and Senior Country Week carnivals Keystart Country Week from this year. The event brings regional football associations together in Perth during the September school holidays.

Keystart CEO Mark Tomasz said the partnership would provide the organisation with an opportunity to connect with Western Australians through grassroots football while supporting its broader home-ownership mission.

“We are proud to partner with Football West and support local grassroots football,” Tomasz said.

Football West CEO Jamie Harnwell said the organisation was delighted to secure the three-year commitment, describing the partnership as an important boost for the State League and Country Week.

“These are exciting times for grassroots football in WA,” said Harnwell.

The deal gives Keystart a significant presence across senior and regional football in WA, while providing Football West with longer-term commercial backing for two key areas of the state’s football ecosystem.

Keystart, a WA Government initiative, has supported more than 126,000 Western Australians into home ownership since 1989 through low-deposit and shared-equity home loans.

Partnerships of this kind play an important role in strengthening the grassroots sporting ecosystem, providing organisations with the commercial support needed to deliver strong community participation opportunities. They also give businesses a meaningful way to connect with local communities while contributing to the long-term growth and sustainability of the sport.

Most Popular Topics

Editor Picks

Send this to a friend