Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price

Football is growing fast in Australia, but the infrastructure and planning behind it are not. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026, distributed through our 31,000-strong industry database, grassroots and semi-professional leaders raised consistent concerns that council consultation, long-term facility planning, and funding priorities are failing to match rising participation demand.

The risk is bigger than overcrowded pitches and volunteer burnout. If the foundations of the game cannot keep pace, Australia’s ability to develop talent, retain players, and remain competitive, particularly against structured football nations like Japan and South Korea, becomes harder to sustain.

Football participation in Australia continues to grow at a rapid pace. Local councils frequently emphasise their support for the game and its contribution to community life.

However, feedback from those responsible for administering football at club level suggests this support is not consistently reflected in long-term planning, effective consultation, or infrastructure funding that matches rising demand.

A growing game facing structural pressure

The disconnection can be seen in recent survey findings gathered from across Australia’s football ecosystem, including administrators, coaches, club executives and volunteers working predominantly at grassroots and semi-professionals levels. The results point to a consistent pattern of concern around how local councils are engaging with the game.

When asked how well their local council understands football participation demand, almost two-thirds of respondents (64 per cent) said councils had either a limited understanding or no understanding at all. Only one respondent indicated that their council understood participation demand “very well”.

Concerns extend beyond awareness to process. Three-quarters of respondents (75 per cent) described council consultation with football clubs as either inconsistent or ineffective. This suggests that while engagement may occur, it is often fragmented, reactive or lacking meaningful follow-through.

 

Long-term planning failing to match participation growth

The implications of this are most evident in infrastructure planning. Half of respondents said football facilities are not being planned with long-term growth in mind, with a further 19 per cent indicating planning is short-term only. In other words, nearly seven in ten respondents believe current approaches fail to adequately account for future participation pressures.

Funding priorities continue to challenge football’s expansion

Funding priorities also emerged as a critical issue. Almost half or respondents (47 per cent) identified the lack of prioritised funding as the single biggest council-related challenge facing football, ahead of poor facility design, limited engagement and slow planning processes.

 

Importantly, these concerns were raised by people deeply embedded in the game. The majority of respondents represented grassroots or semi-professional clubs, many holding governance, leadership or operational roles. Underscoring that these findings reflect lived, on-the-ground experience rather than isolated dissatisfaction.

Taken together, the data suggests the issue is not one of individual councils falling short, but of a broader mismatch between football’s rapid participation growth and the frameworks councils use to plan, consult and invest.

The reality on the ground for clubs and communities

The consequences of this misalignment are already being felt on the ground. Findings in a 2024 audit undertaken by Football Victoria affirm that across many municipalities, football facilities are operating at or beyond capacity, with pitches heavily overused across multiple days and codes, increasing wear, limiting recovery time and compromising playing surfaces.

For clubs, this pressure is most visible in how access is allocated. Women’s teams are increasingly competing for already limited training and match slots, often scheduled later in the evening or displaced altogether, despite participation growth being strongest in the women’s game. Junior teams, meanwhile, are frequently compressed into unsuitable or undersized facilities, with multiple age groups sharing spaces not designed for that level of demand.

In the absence of sufficient council-led planning, clubs are left to absorb the consequences. Volunteer administrators are tasked with managing participation growth councils did not anticipate, juggling scheduling conflicts, maintaining deteriorating facilities, and responding to rising expectations from players and families.

Over time, these pressures risk undermining the very outcomes councils say they value. Participation pathways become constrained, equity of access is compromised, and clubs are forced into reactive decision-making simply to keep programs running. What emerges is not a failure of clubs to manage growth, but a system in which demand has outpaced the infrastructure frameworks designed to support it.

How councils interpret and respond to these challenges ultimately shapes how football infrastructure evolves at a local level.

How councils view the challenge

Longstanding Councillor of Merri-Bek, Oscar Yildiz, acknowledges that funding football infrastructure remains one of the most complex challenges facing local government, largely due to competing demands across multiple sporting codes.

“We get requests from AFL, cricket, bowling and a whole range of other sports,” Yildiz said. “With limited funding, councils are constantly trying to balance those competing priorities and direct investment where it will have the greatest impact.”

Yildiz also suggested that funding decisions are influenced not only by council budgets, but by broader political dynamics between local, state and federal governments.

“If all three levels of government aren’t working together, you’re going to have fractures,” he said. “And when that happens, clubs lose, players lose, and communities lose.”

Consultation, another major concern identified in the survey, is an area Yildiz believes councils must continually improve. While he noted that council officers often maintain strong working relationships with local clubs, he acknowledged that bureaucratic delays and staff turnover can weaken engagement and slow progress.

“The biggest issue with any level of government is time,” Yildiz said. “Clubs want issues resolved quickly, whether it’s facility access, maintenance or funding, but processes can be slow. During that time, clubs can lose members, resources and opportunities.”

In municipalities such as Moreland, where football plays a significant cultural and community role, Yildiz believes councils have an added responsibility to recognise the sport’s social value.

“Football engages thousands of people across culturally diverse communities,” he said. “It’s not just about sport – it’s about connection, wellbeing and participation.”

What happens if councils fail to keep pace?

Ultimately, Yildiz argues that the cost of failing to invest in football infrastructure extends far beyond financial considerations.

“It’s about the return on investment for families and communities,” he said. “If clubs aren’t supported to continue operating and growing, the long-term social and health impacts are something we all carry.”

While councils face genuine financial and political constraints, the survey findings highlight a growing expectation across the football industry that infrastructure planning, consultation processes and funding frameworks must evolve alongside participation growth.

The question is no longer whether football is growing. The question is whether council planning is prepared to grow with it.

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JH Allan Reserve in Keilor East to undergo lighting upgrades

After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to proceed later this year.

Resounding support

Ahead of the council meeting on Tuesday 24 March, Football Victoria and five Moonee Valley Council clubs created a petition backing lighting improvements at JH Allan Reserve.

What followed was an astounding 624 signatures – a demonstration of the power of united, community support. As a result, main tenants Moonee Ponds United SC and four addition clubs (including Essendon Royals FC, Avondale FC, FC Strathmore and the Moonee Valley Knights) will all benefit from the developments.

“As one of the only facilities within Moonee Valley not shared with other codes, ensuring that JH Allan Reserve meets the needs of our participants is crucial for Football Victoria,” said FV Head of Government Relations and Strategy, Lachlan Cole.

“It was fantastic to see participants and officials from those five clubs come together, support this project, and unite to speak on behalf of their needs. And it was even more heartening to see the wider football community throw their support behind the development by signing the petition.”

 

A long-awaited verdict

The decision comes as a huge step forward for the local football community, arriving after an extended process of consultations and surveys.

In September 2022, Moonee Valley City Council endorsed the Moonee Valley Soccer Strategy, which sought to identify potential upgrades at JH Allan Reserve.

Furthermore, during the community consulation between March and April 2023, 365 people participated in a survey regarding the developments. In the end, 65% of responses supported or strongly supported the installation of sports lighting at the ground.

It is therefore clear that, for much of the community, this was a cause worth fighting for. Over three years since the initial endorsement from Moonee Valley City Council, JH Allan Reserve is now set for a vital upgrade.

Final thoughts

More importantly, however, are the current and future athletes who will feel the benefit from these developments.

Football participation is growing and will continue to do so, in Moonee Valley, Victoria and Australia as a whole. That is why developments like this are so vital.

They are not merely nice to have, but are fundamental to supporting future footballers in the community by providing them with the facilities and environment to play.

Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts

Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 for the remainder of the 2026 season in response to rising fuel costs that the governing body says are threatening the delivery of fixtures across the state.

The subsidy, effective immediately, covers referees officiating across the RAA National Premier League, Apex Steel Women’s National Premier League, Apex Steel Women’s State League, HPG Homes State League 1 and State League 2. The subsidy spans senior, reserves and under-18 competitions across both men’s and women’s football.

Under the metro scheme, reimbursements will be tiered against the average Adelaide unleaded petrol price recorded each Friday, applying to all matches played in the following seven-day period. Officials will receive $30 per match day when the average price sits at $3.25 or above, $25 between $2.75 and $3.24, and $20 between $2.35 and $2.74. No subsidy applies below $2.34. For regional matches, referees travelling to Port Pirie, Barossa and Whyalla will see their per-kilometre reimbursement rise from 88 cents to $1.26 when petrol prices exceed $2.35.

All subsidy payments will be funded directly by Football SA, with no cost passed to competing clubs.

The Economics behind the Whistle

Fuel prices in South Australia, as across much of Australia, have been running at elevated levels against the backdrop of an ongoing imperialist war on Iran that has sent shockwaves through global oil markets. Iran’s targeting of the Strait of Hormuz, through which a significant proportion of the world’s oil supply passes, has disrupted shipping and contributed to price surges that are being felt at service stations in Adelaide as acutely as anywhere.

For match officials, who are overwhelmingly volunteers or low-paid part-time workers travelling to multiple venues across a season, those price surges are not an abstraction. They are a direct financial disincentive to take on appointments, particularly in outer metropolitan and regional areas where travel distances are significant and the cost of attending a game can approach, or exceed the payment for officiating it.

The consequences are cancelled fixtures, forfeited points, disrupted seasons and players who stop turning up to clubs that cannot guarantee them a game.

“This initiative recognises the critical role match officials play in delivering competitions,” CEO Michael Carter said in the announcement, “and aims to reduce the impact of travel costs across the 2026 season.”

A Structural Problem, a Seasonal Solution

The subsidy applies only to the 2026 season. Football SA has been careful to frame it as a response to current conditions rather than a permanent structural change. The $100,000 allocation is described as subject to fuel prices remaining at current levels, with the final amount invested likely to vary as the weekly threshold calculations play out across the season.

That framing is honest about what the scheme is and isn’t. It does not resolve the underlying question of whether referee payments in community and semi-professional football are adequate relative to the demands placed on officials. It remains a question that transcends the current fuel price environment and will outlast it. What it does is buy time and goodwill in a moment when both are in short supply.

Sport, and football in particular, depends on a volunteer and semi-volunteer workforce that is increasingly being squeezed by the same cost-of-living pressures affecting every other part of Australian life. When the price of petrol rises, the people who feel it first are not the players or the clubs, it’s the officials, the committee members and the volunteers who make the infrastructure of community sport function.

Football SA’s decision to absorb that cost rather than pass it to clubs is a recognition that the referee pipeline is fragile in ways that are not always visible until it breaks. The SAPA review into South Australian football, released earlier this month, identified referee development and retention as one of the most pressing structural challenges facing the game in the state, recommending greater investment in recruitment and suggesting affiliation fee subsidies for clubs that bring new officials into the system.

Friday’s announcement does not go that far. But in a season already defined by uncertain economic and geopolitical circumstance, the levy sends a clear enough signal about where Football SA’s priorities lie.

The fuel levy will be calculated each Friday using average Adelaide prices listed on Fuel Price Australia, with payments made to officials on the regular weekly schedule.

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