FQ CQUniversity partnership: Enhancing football and education

Image Credit: Football Queensland website

Football Queensland (FQ) and CQUniversity (CQU) have trumpeted a groundbreaking new partnership which will link the two organisations for the next three years.

As a part of the deal, CQU will become FQ’s Official University Partner and enjoy a pivotal role in delivering physiotherapy, chiropractic and podiatry education at carnivals and festivals, in player development sessions and to FQ Academy teams.

Additionally, FQ has opened placement spots specifically for CQU sports science students within the FQ Academy, providing students with firsthand experience in a professional sporting environment and delivering personalised supports to upcoming athletes.

Football Queensland CEO Robert Cavallucci detailed how transformative the collaboration with CQU would be for FQ and its Academy.

“We are thrilled to partner with CQUniversity as we integrate cutting-edge education and research into our high-performance pathways, ensuring we remain dynamic in our approach and consistently implement new best practices that benefit all our participants,” he said in a press release.

“This partnership will provide FQ Academy and Queensland State Team players with access to expert physiotherapy, chiropractic, and podiatry services, while also offering CQU sports science students the opportunity to work closely with our emerging athletes, supporting training programs and player welfare, and gaining invaluable experience in an elite environment that contributes to the development of the next generation of sports science professionals.

“We’re also excited to collaborate with CQU on future research projects aimed at advancing player development and injury prevention while opening up more opportunities for higher education pathways for FQ participants and members.”

CQUniversity Director of Sport Strategy Professor Fabio Serpiello expressed the university’s enthusiasm for the partnership.

“CQU is proud that our unique sport science, rehabilitation and community sport expertise is supporting the important work and growth of Football Queensland, across high performance, grassroots engagement, and leadership development,” he said via press release.

Dean of the School of Health, Medical and Applied Sciences, Professor Andy Stewart explained how CQU would be able to connect with all footballers across Queensland.

“Whether it’s city or region or remote town, everywhere CQU operates in Queensland, football is a key sport in that community,” Prof Stewart said in a press release.

“CQU’s community-connected, inclusive approach is a perfect fit to meaningfully support the growth of accessible, empowering physical activity and competition, especially for girls and women, and people of all abilities.”

For more information on CQUniversity, click HERE.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.