2024 PFA Players Agents Conference to kick off mid-July at Veriu Hotel

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Image credit: Professional Footballers Australia

Professional Footballers Australia (PFA) has confirmed that the 2024 PFA Player’s Agent Conference will be held on the July 19 at the Veriu Hotel in Queen Victoria Market.

This conference is a longstanding initiative between the PFA and the Australian Football Agents Association (AFAA).

This official conference is an opportunity for discussion between the players’ representative union and the many accredited agents and experts in the football industry.

Here the floor will be open for conversation around the tactics and strategies of managing and encouraging the huge talent within Australian football.

Some of the ascribed organisations involved in this conference include with the PFA, Football Australia, the Australian Football Agents Association and FIFPRO.

This is a key space for all parties to deliver their opinions and guidance on how best to amplify the opportunities in football and maintain the well-being of the players and industry

This includes topics such as the latest National Team CBA, trends in Asian football and the management mechanisms of players and agents.

Within the conference, there will be dialogue on key issues that have been constant in this industry including:

  • Agent Regulations
  • State of the game
  • CBA Analysis
  • National Team CBA Update
  • Commercial strength of athletes
  • Tax and financial advice
  • Trends in Asian football
  • Legal update
  • TransferRoom

All these topics are flagged by both player unions and agents as areas from which the collaboration needs to be further explored and resolved with all parties satisfied.

That’s why these conferences are held in such high esteem within the footballing community and a big step in productivity strategies.

“Football agents are an important part of the football industry,” PFA Co-CEO Kate Gill stated via media release.

“The PFA Player Agents conference, in partnership with the Australian Football Agents Association, is a platform that allows for ongoing collaboration and dialogue on emerging issues, reform and regulations within our sport.

“We recognise that a better-informed industry leads to better outcomes for all.”

The conference will be followed closely, and more information/outcomes will be presented when the conference concludes.

Key Information:

Venue: Veriu Hotel, Queen Victoria Market. Melbourne
Date: Friday, 19th July 2024
Time: 9:30 am to 5:00 pm

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FQ Reinstates WinterFest 2026 at the Sunshine Coast

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Image Credit: Football Queensland

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

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Image credit: Deploy Football

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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