Senix and Newcastle Jets unveil exciting multi-year deal

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Image Credit: Shutterstock - IOIO Images

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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Sydney FC bolsters business strategy with third-year ABCC partnership

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Image Credit: Sydney FC

Sydney FC is extending its partnership with the Australian British Chamber of Commerce (ABCC) for a third year, strengthening the connection between the club’s corporate network and the wider business community.

The partnership will give ABCC members access to Sydney FC’s Business Club, it’s new The Collective networking platform and a range of events throughout the 2026/27 season.

ABCC members had already been attending Sydney FC matches and networking through hospitality, and last season the organisations built on that connection by collaborating on a pre‑World Cup business event featuring former players and football industry figures.

ABCC Chief Commercial Officer Paul Wright said the partnership had provided members with opportunities to engage with the club and its business community.

“We are delighted to continue the strong partnership between the Australian British Chamber of Commerce and Sydney FC for the third consecutive year,” Wright said.

Sydney FC Commercial and Marketing General Manager Matt Pound said the relationship was creating opportunities beyond traditional matchday hospitality.

“There’s a large appetite for collaboration between the Sydney FC business club and those within the ABCC, with numerous partnership opportunities being developed through this collaboration,” Pound said.

The continued partnership will also see Sydney FC benefit from member introductions through the ABCC, while the club will contribute speakers to selected Chamber events and feature in its quarterly magazine.

For Sydney FC, the partnership provides another established business network through which to develop its broader commercial strategy, following the recent launch of The Collective.

The club is increasingly positioning its corporate relationships around networking and business development, using football and its existing commercial community as a platform for connections beyond sponsorship and matchday hospitality.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

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Image Credit: Perth Glory

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

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