The AFC launches ‘Rehabilitation Through Football’ programme

Avatar

The Asian Football Confederation (AFC)’s Vision and Mission to leverage on the beautiful game to strengthen communities through the AFC Dream Asia Foundation continued its game-changing impact with the launch of the “Prison Football, Rehabilitation Through Football” programme, in partnership with the All Nepal Football Association (ANFA) and Shelter Ashraya Nepal (SAN).

Aimed at rehabilitating past offenders and reducing reoffending, the year-long project is spread across two phases and supported by the nation’s Home Ministry and the Prison Department of Nepal.

The capacity building initiative will offer different skill-based courses, namely, coaching, referee, and football training. The skill course offered to the inmates will depend on their age, interest and serving period.

Upon completion of their respective courses, coaches will receive a D licence while those training in refereeing will earn a Category IV certificate.

The ANFA and the SAN will provide participation certificates for those undergoing football training and will also assist them in securing opportunities to be employed in the local football ecosystem upon completion of their time served, paving the way for them to be reintegrated into the community as rehabilitated and respectable citizens.

Inmates who have less remaining time to serve will be given preference to ensure they are provided with the best conditions to benefit from the programme at the time of their release.

The ANFA is spear-heading this project with the aid of various local bodies such as the non-profit organisation SAN. They will work closely with the government while choosing the prison that will be the site for the pilot edition.

Giving ex-offenders a chance to engage in physical activities and team sports is integral to their overall physical and mental well-being.

Therefore, for those offenders who are not eligible to be part of the enterprise, a parallel “Football for Fun” project has been proposed by which the inmates can still be included through football matches and counselling sessions, among other activities.

The latest initiative further underlines the long-standing and meaningful impact of the partnership between the AFC, ANFA and SAN following the successful launch of the ‘Feed the Hungry’ programme in 2021 during the height of the pandemic.

The ‘Prison Football, Rehabilitation Through Football’ represents another excellent model that upholds the AFC’s belief that football truly belongs to everyone and anyone can develop lifelong values through the sport.

Previous ArticleNext Article

Football Australia Announces Broadcasting Partnership with LIGR

Avatar
Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Avatar
Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

Most Popular Topics

Editor Picks

Send this to a friend