World Sports Action to revolutionise game management for Northern NSW Football

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World Sports Action

Northern NSW Football (NNSWF) and World Sports Action (WSA) have joined forces to transform the region’s footballing experience. Through the innovative Squadi platform, this collaboration aims to change  the way football teams operate and manage their game-day activities with numerous ground-breaking features.

Squadi is a cutting-edge digital platform developed by WSA, designed to connect and empower the football community. Squadi was already introduced to NNSWF to deliver match results however, the full version of Squadi was launched last month. It operates as a centralised hub for team communication, match scheduling, player registration, and performance analysis. It uses cutting-edge technology to streamline various aspects, making it a must-have for clubs, coaches, players, and officials.

Squadi will be available to team managers and match officials across NNSWF’s premier competitions including NPL Men’s NNSW, NPL Women’s NNSW, HIT106.9 Northern League One, Premier Youth League, and Junior Development League.

The partnership between NNSWF and World Sports Action signifies a significant leap forward in modernizing football operations and easing the transition for teams have tailored resources such as:

  • The Squadi Hub. The NNSWF has created a Squadi Hub with how-to guides and training videos to help prepare team managers and referees.
  • Educational events. The NNSWF will also provide education sessions on how to use Squadi for match officials and team managers, with details available on the Squadi Hub.
  • The Squadi Hotline. Over the full launch last month, the NNSWF will initiate a Squadi Hotline to assist team managers and match officials.
    One-on-one assistance. NNSWF Football Operations staff will contact all key club contacts to ensure proper log-ins and setup.

NNSWF General Manager Football Operations, Liam Bentley, said via press release:

“It is a really positive move in that we’re modernising the way do things. I understand it is a significant change from what we’ve done previously,” he said.

“So we have provided plenty of support for those who will be using the system through resources on the Squadi Hub and education sessions because we want our volunteers and match officials to feel comfortable and confident.

“By NNSWF using Squadi for our premier competitions we are going to see a substantial burden removed from volunteers and match officials. Team managers and referees will be able to perform their pre and post-match duties from their phones which is so much more agile, flexible, and easy.

“Squadi is so simple and easy to use for volunteers and match officials which is great. But it will also provide quick, correct information and statistics which is what people expect from modern football competitions.”

The collaboration between Northern NSW Football and World Sports Action, with the implementation of Squadi, represents a significant step forward in fostering enhanced participation, communication, and enjoyment within the footballing community. Squadi becomes the go-to platform for Northern NSW Football, players, coaches, clubs, and fans can look forward to an immersive and connected footballing journey like never before.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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