AFF Suzuki Cup gains enhanced coverage alongside digital platform Goal

Liam Watson15/06/2021 6:30 am14/06/2021

AFF Suzuki Cup 2020 has joined forces with the world’s biggest football content and media business Footballco, allowing their flagship digital platform Goal to become the Official Football Website Partner of the tournament.

The exciting partnership will mark the first time that South East Asia’s top football tournament will collaborate with Goal to increase the Championship’s reach.

Goal will be given exclusive access to the tournament, involving behind-the-scenes access and rights to use archive videos, capturing and producing compelling content. The tournament is expected to reach 10 million website and app users throughout Southeast Asia, while a social reach extends to more than 50 million for fans in the region.

Andy Jackson, VP of Media for APAC, Footballco:

“We are delighted to partner with the AFF Suzuki Cup which will undoubtedly allow us to bring the 50 million South East Asian fans Goal reaches each month, much closer to the tournament that they care about the most. We have a number of new and exciting editorial initiatives in the pipeline leading into this year’s tournament that will build excitement and anticipation amongst fans by celebrating the rich history of the tournament, shining a light on the emerging stars as well as presenting Suzuki Cup sponsors with the opportunity to benefit from the unrivalled scale we offer in the region.”

Tilman Wendt, Executive Director, Digital & Brand Marketing – SEA, Sportfive:

“We know that football fans in ASEAN have been anxiously waiting for football to return after the pandemic. With the AFF Suzuki Cup centred around the thrilling regional football rivalries and the great passion of fans, the partnership with Goal is a great opportunity for us to not only amplify the tournament campaign #RivalriesNeverDie but also a chance to create unique stories to engage with Goal’s digital audience across South East Asia. By combining Goal’s and Sportfive’s capabilities, we are confident that we can maximise the content for the benefit of our fans.”

The AFF Suzuki Cup 2020 is scheduled to take place from December 5 2021 to January 1 2022, due to the tournament being postponed due to the Covid-19 pandemic.

Previous ArticleMembers of Australia’s football family honoured for Queen’s BirthdayNext ArticleFootball Australia announce new home for Socceroos, Matildas and FFA Cup matches

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

Declan Chan30/04/2026 6:15 am29/04/2026

Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Football NSW announces 2026 First Nations Scholarships as pathway access program enters new phase

Declan Chan29/04/2026 2:22 pm29/04/2026

Image Credit: Football NSW

Football NSW has announced the recipients of its 2026 First Nations Scholarships, with ten emerging Aboriginal and Torres Strait Islander players from metropolitan and regional NSW receiving support designed to reduce the financial and structural barriers that have historically limited First Nations participation across the football pathway.

The scholarship program, developed and assessed in collaboration with the Football NSW Indigenous Advisory Group, targets players across both elite and development environments – recognising that talent identification alone is insufficient without the resources to support progression once players are identified.

Co-Chair of the Indigenous Advisory Group Bianca Dufty said the calibre of this year’s recipients reflected the depth of First Nations football talent across the state, and the importance of structured support in converting that talent into long-term participation.

“Their dedication to football and the desire to be role models for younger Aboriginal footballers in their communities is to be celebrated,” Dufty said. “I’m confident we will see some of these talented footballers in the A-League and national teams in the future.”

Beyond the pitch and into the pipeline

The 2026 cohort spans both metropolitan clubs and regional associations, an intentional distribution that acknowledges the particular barriers facing First Nations players outside major population centres, where access to development programs, qualified coaching and pathway competitions is more limited and the cost of participation more prohibitive.

The next phase of the program will introduce First Nations coaching scholarships, extending the initiative’s reach beyond playing pathways and into the coaching and administration pipeline – areas where Indigenous representation remains among the lowest in the game.

The structural logic is clear. Scholarships that reduce financial barriers at the entry point of elite pathways matter most when they are part of a sustained ecosystem of support rather than isolated gestures. Football NSW’s collaboration with the Indigenous Advisory Group provides that continuity, ensuring the program is shaped by the communities it is designed to serve.