Football Queensland’s digital broadcast continues to grow

Matthew Badrov17/12/2021 5:55 am16/12/2021

Football Queensland have continued to go from strength to strength in 2021 with more than 390,000 unique viewers confirmed to have tuned into 711 games broadcast live and on-demand.

The number of unique viewers increased by 180 percent in 2021 as fans flocked to FQ channels to engage with local football content.

FQ CEO Robert Cavallucci outlined the investment in broadcasting has generated enormous value to players, coaches and clubs throughout the state.

“We have seen huge growth in viewership of Queensland competitions, which creates fantastic visibility for our products,” Cavallucci said.

“FQ made a strategic decision to broadcast more women’s games in 2021 and we are pleased to have seen a 187 percent increase in viewership for the NPL Queensland Women’s competition.

“Players, coaches and clubs are all benefiting from FQ’s commitment to broadcasting games live and on-demand.

“High-quality broadcasts allow players to review their games and create highlights packages which can be used for identification purposes.

“We have also received great feedback from coaches who use the on-demand and highlights packages for match analysis.

“Clubs are also using the platform to advertise their sponsors which helps to grow the Queensland football economy.

“This year alone, FQ broadcast hundreds of games in the NPL and FQPL competitions as well as FFA Cup, Kappa Women’s Super Cup, F-League, community tournaments and exhibition games.

“These competitions were boosted by live calls from our fantastic team of commentators. One of these commentators, Campbell Johnson, has since been recruited to call A-Leagues games for Paramount+.

“We will continue to create value for the Queensland football community by boosting the visibility of talented individuals working in our pathways.”

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Oliver Van Bronswijk23/09/2026 6:00 pm23/09/2026

Image Credit: Shutterstock

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

Oliver Van Bronswijk23/09/2026 9:01 am23/09/2026

Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.