Economic returns predicted for biennial FIFA World Cup

biennial FIFA World Cup

Two independent studies have suggested that FIFA’s economic situation would be dramatically improved if both men’s and women’s FIFA World Cups switch to a biennial format.

The findings, from Nielsen and OpenEconomics, were presented in front of 207 of a possible 210 of FIFA’s member associations (MAs). The presentation took place at the FIFA Global Summit and was staged as the ‘latest step in the future of football’.

FIFA President, Gianni Infantino:

“We have been advised by independent experts that a switch to a biennial FIFA World Cup would provide a combined additional USD 4.4 billion in revenue from the first four-year cycle, with these funds being distributed across our 211 member associations,” he said.

“This additional revenue would allow solidarity funding to move from the current level of USD 6 million per cycle to up to potentially USD 25 million on average per FIFA member association in the first four-year cycle, with the actual distribution being subject to FIFA’s governance principles.”

Based on the findings, the following economic boosts would occur:

  • A USD 3.5 billion (4.9 billion AUD) solidarity fund would be established with revenues to be distributed to all MAs, to inject an average of up to USD 16 million (22 million AUD) to every MA, while also retaining a capacity to mitigate against any financial shortfalls suffered by any MA due to the international match calendar changes.
  • FIFA’s Forward distribution for every MA would increase by 50% to USD 9 million (12 million AUD) per cycle.

  • The overall uplift for world football would be in the region of USD 6.6 billion (9.1 billion AUD) in the first four-year cycle.
  • A biennial cycle for the men’s World Cup would produce a gross domestic product (GDP) gain of more than USD 180 billion (249 billion AUD) over a 16-year period, while generating two million full-time jobs.

FIFA Chief of Global Football Development, Arsene Wenger:

“FIFA’s commitment to the future of football remains resolute, as we want to give every talent a chance, and to create the right environment to deliver on that promise through our competitions,” he said.

“We want to reorganise the international match calendar, especially to promote and improve football, while respecting all stakeholders – and that begins with the players themselves, by introducing a mandatory rest period.”

As part of his plan, national-team fixtures would be grouped together under a new international match calendar, leading to less travel for the players.

FIFA is planning for more consultations with confederations and MA’s early this year, with the opportunity to explore the idea in further depth.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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