Arsenal extend partnership with Adidas for the long term

Arsenal and Adidas

Arsenal FC have extended their partnership with Adidas, one of the biggest sport manufactures in the world, until 2030.

Ever since the beginning of when the current collaboration was renewed, the North London club have broken new ground with powerful purpose-led campaigns and product ranges grounded in the capital of England which persist to influence and attract their supporters around the globe.

Adidas and Arsenal reunited their partnership back in the 2019/20 season after 25 years apart.

The prolonged partnership will have a growing focus on Arsenal Women with strengthened marketing rights that will bring increased international exposure for the team and players, continuing the dedication to propel the women’s game.

The mission will be to build on the collaboration with Stella McCartney for Adidas which had seen the launch of a bespoke travel range for the women’s team.

As part of the new accord, Arsenal’s strategy will be beneficial from knowledge and gaining insight from the experience of Adidas, as the trade name obtains to meet its goal of replacing virgin polyester with recycled polyester in Adidas products by 2024 wherever necessary.

The extension also allows Arsenal to carry on with providing support for their local communities.

The club earlier this year launched No More Red, a long term vision to address the causes of youth violence by taking care of adolescents through the creation of safe spaces and active guidance with trusted role models.

For every sale Arsenal has made of their home shirt for this season, they have donated it to The Arsenal Foundation to provide support for local community projects.

Arsenal Chief Commercial Officer Juliet Slot said via press release:

“We’re delighted to agree a new partnership with adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.”

Adidas Chief Executive Officer Kasper Rorsted, added in a statement.

“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase globally in the years ahead.”

The announcement follows a summer for both the men’s and women’s squad were hosted at Adidas’ global headquarters in Herzogenaurach, Germany for pre-season training.

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France’s LFP eye return of Ligue 1 to traditional broadcast platforms

The French Professional Football League (LFP) are hoping to again attract a traditional broadcast partner for the 2027/28 campaign, believing there is renewed interest in their domestic football media rights.

Ligue 1 – the top division of professional football in France and home to PSG, Marseille et al. – has been without a traditional broadcast partner since 2025 following a series of failed deals and the exhaustion of their potential partner market.

In place of a traditional broadcast deal the LFP launched its own direct-to-consumer platform, which presently carries all ten Ligue 1 matches each week. The platform has attracted around one million subscribers.

The LFP had hoped a return to a traditional broadcast partner could be on the cards from the 2029/30 season, however given their assessment that market interest has returned, they are expected to bring that tender process forward by two years. 

LFP Media chief executive Oliver Bramly believes the time is right to amend a situation that proved deeply unbecoming for a league as esteemed as Ligue 1 – considered, until recently, an indisputable member of Europe’s ‘Top Five’ leagues. 

‘Before I joined, the idea was to issue a tender for the period covering 2029 -2034,’ Bramly told SportsPro. 

‘But the reaction was that this was too far away. Streamers … [and] all the pay-TV platforms expressed a clear interest in a bid for the period between 2027 and 2032.’

‘It’s a once-in-a-lifetime occasion to get a domestic league in a big market like France at an affordable price.’

In March, the LFP presented research that indicated 59% of 9.9million football fans in France watched Ligue 1 via illegal pirate platforms.

Article first appeared in SportsPro. 

Ernie Merrick: ‘There are many clubs that would be fantastic additions to the A-League’

Ernie Merrick will be forever recognised as a key figure through the A-League’s golden early years. Appointed Melbourne Victory’s foundation manager in 2004 he led the club to not just silverware, but legitimacy and respect in a serious sport city.

A Scottish migrant and PE teacher by trade, Merrick was the youngest of the NSL’s managerial crop when he started with Preston in 1987 in the era of Thomson, Arok & Matic; when he finished with Newcastle in 2020 he was the elder statesman in the A-League age of Postecoglou, Popovic and Arnold.

For the places the game took him and all he achieved – including time as national team manager of Hong Kong – Victory supporters can comfort themselves in the fact that for whatever they feel towards Merrick and his iconic group of players, that feeling is mutual.

‘Yes, definitely,’ Merrick told Soccerscene Unfiltered when asked if managing Victory was the highlight of his career.

‘I think success is [fans] having identification with players, especially. We had Victorian boys playing for Victory.

‘That second year I was determined to have a complete pre-season. Archie Thompson bought me a birthday cake with 200 candles and said “Ernie, we’ve had 200 training sessions. We should celebrate this” – so he was looking forward to a big year, and we won the Grand Final 6-0.’

Nearing 20 years on, Victory and the A-League in general haven’t managed to drive forward as would have been hoped. Unsurprisingly that comes as painful to Merrick, as does the change in landscape regarding his other great passion and contribution in player development. 

‘I’m disappointed, as would most people be, that it’s struggled so badly. To me, there’s something missing,’ said Merrick of the current state of the A-League.

‘Those players we produced at the AIS and VIS went on to be the golden generation. Unless the league is fixed, there’s going to be ongoing problems with the financial status of things.

‘You just cannot earn enough money from selling a youngster, who you might get a million for, who then becomes worth several million in a few years if he does well. Maybe there’s a bit too much of selling players early.’

As someone who gave enduring service across Australia’s two domestic leagues, his voice holds weight in the consideration as to whether it’s time to now blend the, in today’s hyper-corporate landscape.

‘South Melbourne and Preston are two clubs that are perfect for the A-League, I think, down the track. They’ve set up, they’ve endured, they’ve been resilient, they’re playing good football and they’ve got a home base with a home crowd, which is far better than starting a club up from scratch.

‘All those players coming through those squads and the number of supporters they’ve got would be a huge addition. In Sydney too, there’s Marconi – there are so many good clubs around that I think would make a great addition to the A-League.’ 

Merrick also spent thirteen years as head coach at the Victorian Institute of Sport. He feels modern player development is an equation we still haven’t got right, post the closure of the AIS’ football program in 2017.

While many argue the move to club-based academy structures has seen Australia fall more in line with global practice while still producing players of quality, Merrick still feels there is merit in a national high performance program, in addition to club academies.

He was in the process of setting up state academies through the Member Federations during his time as Football Australia’s chief football officer from 2022-25. While the Victoria project was short-lived, academies in Tasmania, Western Australia and South Australia continue to run, but it appears the broader expansion of the concept has been abandoned.

‘I think both systems should work [together] equally well. When I started with the FA program clubs thought they would lose players to us, but I didn’t take any of their players. We offered the opportunity of a high-performance program to other youngsters.

‘We could develop players completely; we weren’t restricted to playing 4-3-3 to combine with the way the first team were playing. We provided more of a rounded education, and good players can play in any system.

‘We managed to affect the coaches involved so they were up to date with the latest information on methods of coaching, etc.’

Catch the full chat with Ernie Merrick on Soccerscene Unfiltered: from being two-footed by a 15-year old Kevin Muscat to his enthusiasm for the future of the Socceroos, his memories of Wellington and Newcastle, and plenty more…

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