FIFA and Roblox collaborate for a multi year partnership

Alex Bagdasarian25/10/2022 5:55 am19/11/2022

Image credit: FIFA

FIFA, Football’s world governing body, and Roblox, the frontrunner metaverse platform which has seen 50 million daily active users, have agreed to a landmark partnership.

The agreement will offer the Roblox community and the football supporters around the world free-to-play use to FIFA World, a virtual reality that honours the influence of football and the rich history of its culmination of past events.

The two organisations will work with each other to produce an exciting new experience immersing themselves in an online community where all football fans worldwide can hang out in social spaces, earn rewards and obtain exclusive items virtually through a variety of diversified skill games and multiple collectors challenges.

The world of FIFA will host a video content event created from FIFA+’s wide range of options on their library, along with amazing in game events, as well as Barcelona and Spanish superstar midfielder Pedri and VfL Wolfsburg and German icon Lena Oberdorf will feature.

Having launched just recently, FIFA World will continue to advance over the period of time and to acknowledge FIFA’s tournaments such as the FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023 co-hosted by Australia and New Zealand and future tournaments.

FIFA Chief Business Officer, Romy Gai said via press release:

“FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”

VP Global Partnerships at Roblox, Christina Wootton added via press release:

“With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to FIFA’s top sporting events year round.

To see more of how FIFA impacts the world and its fans, click here.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Declan Chan15/04/2026 6:15 am14/04/2026

Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.