Australian football statistician Andrew Howe: “I became obsessed with the game but the information was so hard to find”

Howe

As a result of years of meticulous research and diligent data-keeping, Andrew Howe has established himself as the go-to figure for statistical recordkeeping in Australian football.

Having displayed a natural inclination towards numbers from a young age, Howe was able to seamlessly merge his work as a demographer for the Australian Bureau of Statistics with his newfound love of Australian football once the game had endeared itself to him in the late 1980s National Soccer League era.

With the Socceroos celebrating the 100-year anniversary of their first-ever international against New Zealand in 1922, Howe has released an updated version of his book ‘Encyclopedia of Socceroos’ to lineup with the Socceroos’ historic fifth consecutive World Cup qualification.

This ‘Centenary Edition’ of the Encyclopedia documents just over 950 players, including an additional 325 ’non-A’ international players who represented the green and gold in games against international clubs and World XIs.

Sitting down with Soccerscene, Howe discusses his excitement for the release of the Centenary Edition, the links between eras of migration and the impact on the Socceroos, his natural fascination and love for football, and why Australia must embrace both the Indigenous population and newer generations of migrants arriving in the country.

You’ve obviously been privy to the changing landscape of Australia in your role as a demographer for the ABS and have subsequently seen how that has shaped the Socceroos. Where does your fascination for the link between multiculturalism and football stem from?

Andrew Howe: When I grew up in Sydney, in the Shire (good old Shire), I grew up on rugby league as the area is very much an Anglo-Saxon, monocultural area. At twenty-years-old I went to my first NSL game – this was 1988 – which was an Italian derby between APIA and Marconi at Lambert Park in inner Sydney. I went there with a group of mates for something to do on a Sunday and had no idea what I was in for at this packed little venue. There were about 5,000 people there.

APIA had a guest player Francesco Graziani who played for Italy at the 1982 World Cup, and there was just this atmosphere that I’d never experienced at any sporting event or event in general. I was infected by the atmosphere but also, I just wanted to know more about the teams; about these fans. I was used to being in a more monocultural environment and suddenly I’m around people of Italian origins supporting these sides that aren’t necessarily representing Leichardt or Fairfield, they’re more representing these Italian communities.

I just became obsessed with the game but the information was so hard to find, so in a sense, I just started a quest of collecting my own information about football in Australia. Originally the NSL but that verged onto the national teams; the clubs; the players; the stats.

Without a doubt much of your work has been self-motivated, what is the driving force behind you as a statistician?

Andrew Howe: On top of my interest on that multicultural side, is that I’ve always been a stats-y person. As long as I can remember I’ve been into numbers, as a kid (from the sporting side of things) at the end of each round of rugby league games I’d compile a little table on an exercise book as an updated premiership ladder. I don’t really know how to answer that apart from saying it’s an obsession that some people have with numbers, but basically what I did is blend in my data obsession with my sudden and sound love of the round ball code just over 30 years ago.

A statistician and numbers person like to quantify things. People explore their passions for things like football history in different ways by reading, collating, collecting photographs, and talking with historical figures – my bent is the numbers side so I’m really focused on quantifying that history. And we all like to think that football is multicultural, the Australian national team has a history of players coming from different countries and regions within Australia. My bend is to quantify that: how multicultural? How many different countries have Socceroos been born in? How many regional towns and capital cities have had players represent the Socceroos?

2022 obviously marks the Socceroos’ Centenary, hence the book. The Encyclopedia’s release marks this moment, but can you put into words just how important of a companion piece this book is for fans looking for this quantified version of the Socceroos’ history?

Andrew Howe: I guess I’m known as a statistician and a numbers person, and 90% of this book is words. So, it’s basically all 954 players who have played for the men’s team since the first game in 1922 that I have written a short biography for. Within the biography there’s still a handful of stats and then in the back part of the encyclopedia there’s dozens of pages of those stats that a lot of us like to look through in terms of the basic numbers for each player. But there are also tables which track where players have come from in terms of birthplaces. And also mapping out the players’ careers in terms of the clubs they were at in the period that they played for Australia, plus an analysis of how those clubs have changed over time.

It wasn’t until 1987 that an overseas-based player was selected to play for Australia. Historically, Sydney, Brisbane, and the coal mining areas based around those two cities – the Hunter, Illawarra, Ipswich – was where the bulk of player selections came from. Obviously, as more Australian players have moved overseas the balance has tipped to more overseas-based players being selected.

As someone who has been privy to many significant Socceroos moments in your life, which have been some of your favourites?

Andrew Howe: When you’re falling in love you remember those moments from the first few years. For me it’s getting over 30 years, so you’ve seen all of this before in a way, but I mean the penalty shootout victory over Peru – I never thought we’d see something like that again so that was just a magic moment. Obviously, the John Aloisi goal in 2005 is a magic moment as well, I was standing behind that goal amongst the green and gold fans going crazy that night.

1993 when Australia played Argentina in the final playoff game, we got really close. Obviously, Argentina is a massive name and made the final of the 1990 World Cup, and we were playing them for that final spot for USA ‘94. That was a great night, 1-1 draw at Sydney Football Stadium first leg.

My first game was Australia vs Hadjuk Split and that was an eye-opener not just because of the colour of the Croatian fans (there was a clear minority of supporters going for Australia). What was really interesting about that Hadjuk Split tour is that it took place as things were heating up in former Yugoslavia as it led up to Croatia declaring their independence. I remember the Hadjuk players lining up before the game with the Yugoslav red star symbol on their jerseys, turning to face the crowd and symbolically ripped their emblems off. It was such a fascinating moment and I really felt the passion. I knew those Croatians weren’t not going for Australia, they were going for Hadjuk, but I also know the Croatians have been the biggest supplier of Australian national team talent per ‘head’.

Having closely observed Australian football for substantial period of your life, what do you believe is essential for Australian football to get right over the next few years?

Andrew Howe: Just the old thing of taking advantage of that high participation and inclusive participation. We have a lot of people playing the game, a lot of kids playing the game, and it’s a lot more of a unisex game than the other football codes. Obviously the overseas born multicultural aspect of it, those recent migrant communities in particular that can be connected by football. And just building on that wholesomeness about our game and taking advantage of that more financially.

We are the most unisex of all the football codes but we still fall behind particularly in Indigenous participation and – thinking about those overseas migrant groups – for the past 20-30 years our major source countries have been China and India and we haven’t got much of an input into those communities. And also, in regional Australia, there are great growth areas here that the game can take advantage of.

How are you feeling about the release of this Centenary Edition of the Encyclopedia? Why do you feel this is an important milestone for you personally?

Andrew Howe: Being the 100-year anniversary it’s obviously a perfect time for such a historical overview of the men’s national team. This is the second edition following the first edition released four years ago in the lead-up to the 2018 World Cup. Now, what we had in that first edition was a biography for every ‘A’ international player, and there were around 600 of those at the time who had played for Australia in an ‘A’ international match.

For the Centenary Edition, I’ve not just updated the current and more recent players, but I’ve also added biographies for all 325 non ‘A’ international players. These are players who essentially played against club teams, and also some higher profile representative teams. For example, in 1999 Australia played a World Star team at the opening of Stadium Australia in Sydney, where the Australians played against a very prestigious international select but it wasn’t an official ‘A’ international.

So, what I’ve done now is capture all of the information from those non ‘A’ international games which were mostly played in the first few decades from the 1920s through to the 1950s. And the variety of players who have played for Australia in those games is just fascinating. Even in the early decades we had players born all over the world. Players born in Egypt, Guyana in northern South America, the United States, Switzerland, and so on. This international connection has been there from the start and it wasn’t just the United Kingdom in those first few decades. Getting those stories out and learning about some of these players, such as one who passed away in the Second World War aged just 23, and one who spent 10 years in Israel as a co-founder of the Israeli Air Force, is just fascinating and people will be able to read about them when the Encyclopedia of Socceroos Centenary is out.

The Encyclopedia of Socceroos Centenary Edition is available now, via Fair Play Publishing www.fairplaypublishing.com.au.

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FA Board of Directors Welcomes Two New Appointments

Rachel Wiseman and Angela Mentis will join the FA as Directors, reflecting a continued drive within the governing body to prompt a new era for football in Australia.

 

Leading with expertise

Both Wiseman and Mentis join the FA at a time of immense change and ambition.

In February, the appointment of Martin Kugeler as CEO was symbolic of new beginnings for the industry. And now that Wiseman and Mentis are on board, the FA looks set for a defining year.

“We are pleased to welcome Rachel (Wiseman) and Angela (Mentis) to the Football Australia Board,” expressed Football Australia Chair, Anter Isaac.

“These appointments reflect a deliberate effort to strengthen the Board’s capability across commercial strategy, digital transformation, financial services and major rights environments.”

If Australian football is to progress across digital, commercial and beyond, industry experts must sit at the centre of governance.

 

Aligning experience and vision

Most recently Chief Executive Officer Member Capital at NRMA, Wiseman brings experience and knowledge in executive roles, and legal practice.

Further to overseeing the growth and diversification of NRMA since 2016, as well as leading Tabcorp Holdings Limited as General Manager, Commercial Development – International, Wiseman has past experience in the sports landscape.

As Director of Business Affairs for Fox Sports Australia between 2007 and 2024, Wiseman negotiated agreements to broadcast key sports rights. With Football Australia looking to grow its financial power and commercial strategy in the coming years, Wiseman’s knowledge aligns perfectly with the governing body’s vision.

Mentis is an industry leader in financial services, with an extensive range of skills across customer and culture transformations.

Furthermore, following more than 30 years of work spanning Australia, New Zealand, Asia, United Kingdom and USA, Mentis will help the FA with essential, high-quality leadership.

While at the National Australia Bank, Mentis led a division over 900 people across Australia, Vietnam and India. And as the first female Chief Executive Officer at the Bank of New Zealand from 2018-2021, there is no question that Mentis’ credentials and expertise will bring about significant change and organisation at the FA.

The Coaching Crisis Hiding in Australian Football

The low standard of Australian football has often been attributed to limited resources and the relative immaturity of the sport’s development system in the country. A 2023 study suggests that coach education in Australia is a key issue, as it often fails to adequately prepare coaches for the realities of the game, resulting in weaker practical coaching outcomes.

Coaches have attributed this matter to a number of factors; including the contents quality, structure and delivery. However, deeper systemic issues can also explain its inefficiency. Identifying and understanding these concerns is necessary to improve coach training in Australia.

 

Why does coach training matter?

Coaching is central to any sport, encompassing the transmission of knowledge and the development of athletes to perform at their highest level and achieve their goals. It contributes to shaping sporting identity, club culture and path-dependent behaviour within an organisation. Coaches must participate in training to ensure their efficiency in leading a team.

 

Coach training in the Australian context

In 2020, Football Australia (FA), the national governing body for the sport, introduced new principles aimed at raising the standard of coaching and coach development. These included modernising the delivery of coach education and reviewing both course content and the broader Australian coaching methodology.

Despite this renewal of objectives, the Australian coach education system remains underpinned by the National Football Curriculum (NFC) released in 2013.

The NFC aims to provide coaches with an understanding of the national ‘playing’ and ‘coaching’ philosophy, advocating for a i) player-centred approach to coaching; ii) game-based and constraints-led approach to practice design; and iii) an information-processing view of motor learning.

In Australia, coach education is broadly divided into two pathways, each tailored to different stages of the game:

The Community Coaching pathway targets coaches working with participation players aged 5 to 17. These courses are relatively short and focus on equipping coaches with practical skills in session design and delivery.

The Advanced Coaching pathway is aimed at those operating in the performance phase. These courses are more intensive, centred on Football Australia’s Coaching Expertise Model, which outlines the key competencies required of high-level coaches.

Does the National Football Curriculum have a content issue?

Despite the importance Football Australia (FA) places on football knowledge, coaches reported that courses do not adequately address this area and expressed some dissatisfaction with how it is delivered.

Coaches also highlighted an expectation of conformity to the National Football Curriculum (NFC), which limits the value and impact of formal coach education in developing both theoretical understanding and practical coaching approaches. As a result, coaches can struggle to translate knowledge from coursework into on-field practice, with a lack of alignment between theory and application contributing to this implementation gap.

It is only at the ‘A’ Licence level that coaches are actively encouraged to develop their own football philosophy and vision. In contrast, earlier stages of the curriculum remain largely focused on adopting FA’s established framework.

This sustained emphasis on technical and tactical elements can also restrict the development of broader pedagogical and interpersonal skills required for effective coaching. Given the inherent complexity of coaching, this further complicates the effective translation of formal coach education into practice.

In addition, the NFC is seen as overlooking key off-field responsibilities of coaches. Beyond tactical duties, coaches play a significant role in player development, particularly in relation to well-being and welfare. In modern high-performance sport, coaches are increasingly viewed not only as tacticians, but as holistic developers of athletes both on and off the pitch.

 

No possibility to ‘climb the ladder’

Coaches also complain about the inability to grow and “climb the ladder” in the sport. Indeed, the development of football in Australia highly relies on volunteers.

The majority of NPL youth coaches in Australia are in a casual position. Many of them have full-time jobs in completely different fields. Often juggling two or three jobs just to make ends meet.

“There is no realistic ladder where a young coach can start at grassroots level, improve, get noticed, and work their way into a full-time position in a professional youth academy. The reason is simple. The positions barely exist.”

Jan Schmidt, former Technical Director of the NPL

Coaches are often unable to attend coaching courses during the week, which limits their ability to stay up to date with modern coaching methods.

Limited time and resources therefore restrict coaches’ capacity to deliver high-quality performance and effective coaching practice.

“Most NPL youth coaches earn between $6,000 to $8,000 a year. That is not a career. That is a sacrifice”. Jan Schmidt, former technical director in the NPL

Systemic limitations on the growth and development opportunities available to football coaches in Australia can reduce their motivation and constrain their capacity to deliver effective results. These constraints, in turn, negatively affect coaching quality and ultimately impact the standard of football.

When coaches are unable to fully commit to the demands of the game, they are less able to provide optimal training environments for their players. This limits player development pathways and, consequently, restricts the overall standard of Australian football.

If Football Australia (FA) aims to develop world-class coach education environments, it must better support the behaviours, knowledge, and practices of coaches across the country. This requires a stronger emphasis on aligning coach education with the real needs of the coaching community.

These findings highlight the importance of ongoing engagement between FA and Australian coaches to collaboratively improve coach education programs. Strengthening coach development has the potential to significantly enhance the quality of football delivered to the next generation of Australian players.

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