Western Sydney Wanderers add MyHR to expand their large corporate base

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Western Sydney Wanderers
Image credit: IOIO IMAGES / Shutterstock.com

Western Sydney Wanderers FC have confirmed that largescale human resources service, MyHR, have joined the club’s corporate family for the 2023/24 season.

In 2013, MyHR founders Jason Ennor and Sean O’Brien created the perfect launchpad for an innovative new product, a hybrid HR service that gives clients a specialised digital platform fully supported by a team of HR experts which prides itself on being ultimately scalable, integrated and exact.

For the 2023/24 season, MyHR will be displayed on all Wanderers Isuzu UTE A-League home match day LED signage, as well as continuing to be mentioned on the club’s official digital channels next season, like they were on the Man of The Match posts in 2022/23.

Western Sydney Wanderers CEO Scott Hudson welcomed MyHR to the corporate family.

“We would like to thank Jason and his team from MyHR and look forward to working with them over the next season.” he explained in a club statement about the partnership.

MyHR joins the long list of Western Sydney’s business partners in the club’s attempt to expand the brand beyond just the on field results.

The Wanderers in 2022 released a ‘Community Philosophy’ post on digital channels and their website in particular outlining the importance of corporate stakeholders to the club.

In the club website they state: ‘We are fully committed to providing the best partnerships for the club which will characterise and benefit the core Western Sydney Wanderers Community’.

MyHR Chief Executive Officer Jason Ennor outlined he connected well with the club and what they stand for.

“MyHR is thrilled to partner with the Western Sydney Wanderers as their HR Partner and chosen HR platform. Their values align perfectly with ours, and we look forward to many years of mutual success.”

This partnership has allowed fans to benefit directly with MyHR offering Wanderers members three months of free HR and Payroll, as well as 50% off MyHR’s guided onboarding fee.

This move is a positive one for the Wanderers, creating another connection to a corporate brand that appeals to a certain demographic of fans as well as financially helping the club move forward and succeed on and off the pitch.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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